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Building Social Communities "IRL"

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Building Social Communities Presentation for #TalentNet Live unConference at JCPenney's HQ in Frisco, Texas.

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Building Social Communities "IRL"

  1. 1. I Am... TalentNetM3TalentConsulting.com BeyondSocial DovetailHR www.TheOneCrystal.com
  2. 2. AGENDA 1 What is Community? 2 Success of Community 3 Building the Community 4 Launch Community 5 Maintaining the Community
  3. 3. WHAT IS COMMUNITY?? 3 Defining Characteristics: Common Interests, 360 Conversation; Consistent 2 Interaction AKA: Social Community, Talent Community 1 Definition: It’s a virtual place where people with similar charateristics gather on a regular basis.
  4. 4. COMMUNITYEXAMPLES BLOG 1 BULLETIN BOARD / NING NETWORK 2 FACEBOOK 3 TWITTER 4 LINKEDIN 5
  5. 5. COMMUNITYEXAMPLES INSTAGRAM 6 PINTEREST 7 FOURSQUARE 8 CHATROOM 9 DRUPAL, OWN COMMUNITY SITE 10
  6. 6. COMMUNITY SUCCESS 3 INTERACTION 2 MEMBERS 1 CONTENT
  7. 7. Success Factors: WhyBuild It? 1 3 5 Strengthen SEO CRM Your Brand 2 4 6 Value-Add for Money Competitive Your Target Peer Pressure Group/Users
  8. 8. It’s Really Just One Thing: The Value of Visibility
  9. 9. It’s Also Just One Thing For Users: Value
  10. 10. If Your Community Were Having a Conversation About Your Company/Brand…. What Would Be Said?
  11. 11. BUILDING COMMUNITY
  12. 12. BUILDING BLOCKS: What Does it Take??• Commitment• Strategy• Content• Members
  13. 13. NEW OR EXISTING? Your first option is to build a community from scratch. This is going to take a higher commitment of time & money. 1 Second option is to join/use an exisiting community to share your message. 2 Third option is to use an existing platform to create a micro-site or channel to cultivate your own community. 3
  14. 14. BUILDING A COMMUNITY FB T MOST USED SOCIAL 100 MILLION ACTIVE USERS 1 NETWORKING SITE ON THE PLANET 1 Over 50% Log In Daily 50 Million Users Log in daily 2 2 30 BILLION Pieces of Content Over 185,185 Tweets PER 3 Shared Monthly 3 SECOND; 1.6 BILLION Tweets EVERY DAY EASILY ACCESSIBLE - Mobile, EASILY ACCESSIBLE - Mobile, 4 Computer, Tablet – Diverse Use 4 Computer, Tablet - Hashtagged
  15. 15. Build Your Pyramid• 1 - Creator• 10 - Commentators• 100 - Lurkers• 1000 – Strangers (Pull ‘em in)
  16. 16. EXTERNAL SIGNS OF SUCCESS MEMBERS HAVE SENSE OF OWNERSHIP 1 SHARED HISTORY 2 RITUALS OR “REGULARLY SCHEDULED PROGRAMMING” 3
  17. 17. FACEBOOK COMMUNITY EXAMPLE
  18. 18. LAUNCHING THE COMMUNITY 3 INTERACTION 2 MEMBERS 1 CONTENT
  19. 19. Content & Champions 1st
  20. 20. AGENDA 1 USE THE SOCIAL STRAT PLAN YOU CREATED DURING BUILDING PHASE Have 30 PIECES of VARIED Content Before You Launch 2 3 Start Small. Grow. Evolve. Learn As You Go. 4 5 Ask For Feedback. Have. Patience. 6
  21. 21. ONLY TWO FACTORS FOR LAUNCH SUCCESS HERE: USABILITY 1 USER EXPERIENCE 2
  22. 22. AGENDA LAUNCH SCHEDULE: BETA-PHASE / SOFT-LAUNCH 1 IDENTIFY “ROLE-MODEL USERS” 2 COLLEAGUES 3 FRIENDS POWER-USERS 4
  23. 23. AGENDA 1 WELCOME NEW MEMBERS 2 BE PRESENT YOURSELF NEW CONTENT 3 4 QUALITY CONTROL & GUARDING BEHAVIOR REWARDS & RECOGNITION 5
  24. 24. LAUNCHING THE COMMUNITY 3 MOVING FROM COMMENTATOR TO CREATOR 2 MOVING FROM LURKER TO 1 PARTICIPANT MOVING FROM STRANGER TO LURKER
  25. 25. I Am... TalentNetM3TalentConsulting.com BeyondSocial DovetailHR www.TheOneCrystal.com

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