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Overview8.18
- 1. Putting America Back to Work A Career Networking Seminar August 18, 2009
- 7. Exactly, What Is A Brand? A person’s perception of a product, service, experience or organization. Branding is an ART and a SCIENCE. Interbrand l Creating and managing brand value
- 8. What Are the Components of Brand Identity? Interbrand l Creating and managing brand value
- 11. Further describes the Reasons to Believe YOUR brand Attribute Experience (see attached resume for further details) Accomplished Comfortable Confident Grounded Collaborative Inquisitive Urban/Urbane Enthusiastic
- 18. Template for Your Current Network/ Key Stakeholders/Mentors Friends _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ Neighbors _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ Relatives _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ Suppliers/Customers _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ Co-Workers _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ Business/Professional Associates _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ Alumni/Alumnae _________________________ _________________________ _________________________ _________________________ _________________________ Religious Affiliation Contacts ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ Community/Political Contacts _________________________ _________________________ _________________________ _________________________ _________________________ Personal Business (Banker, Broker; Agents) _________________________ _________________________ _________________________ _________________________ _________________________ Organizations ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ Spouse/Partner Network _________________________ _________________________ _________________________ _________________________ _________________________ _________________________
- 28. Thank you! Thank you!
Editor's Notes
- In this case, the product is YOU!!
- Classic Brand Management model- These are ownable assets, central to the brand’s essence. How can we personalize them? Color ( at the top ) Think of Tiffany Blue Sound (on the left) think of the NBC chimes or the Microsoft Windows startup sound
- CAUTION: Situational- what works in the profession or environment you’re going into? Often, new grads make mail mistakes either overtly (e.g. fratboy @yahoo.com) or even subtly (john.doe@university.edu – not using a permanent email address) Dating myself- Answering machine vs. outgoing message Where appropriate, think about using a headshot on your resume (good article on The Ladders.com recently about this topic) Color- a Design manager in our office wears only black; the only exception was her wedding day My trademark phrase is “all the best” versus “regards” or “good luck” Focus on a few equity assets and do them well!
- Think about this as a tool you can use in your job search, even if it is not literally articulated. If I’m a finance person what does this mean for me?
- About $12 on Amazon.com Discover Create Communicate Maintain Know your audience Know yourself Promote your brand, taking appropriate risks