This document discusses lean and agile marketing techniques. It notes that traditional marketers often spend big without proper justification, while agile marketing focuses on rapid iteration and frequent measurable programs. Key benefits of agile marketing include focus, competitive advantage, and adaptability. The document recommends starting with an agile manifesto to define team values and principles. It also discusses using scrum and kanban project management tools as well as collaborative work environments, dashboards, budgets based on results, and quick wireframing tools to implement agile marketing.