The document discusses how independent practitioners can define their brand strategy and value proposition. It recommends that practitioners write a business plan to determine their purpose, market analysis, financial objectives and marketing strategy. The business plan should also outline operations, systems, and performance metrics. The document advises practitioners to focus their business based on their skills and experience in agencies, corporations or nonprofits. It lists essential tools like business cards, a website and equipment, as well as optional tools to enhance their services. Finally, it stresses the importance of marketing, learning, managing workload, and maintaining financial stability.
Creating a Differentiated Value Proposition & Brand PromiseClubIntel
Creating a Differentiated Value Proposition and Brand Promise explores the power of differentiation and how organizations can build a value proposition and brand promise that offers a true competitive advantage in the marketplace. The presentation offers a variety of insights into the process of establishing a relevant and unique value proposition that will enable businesses to capture greater share of the consumers mind and wallet.
Building a Value Proposition; Your Strategy, Your Brand And Your BusinessChris Scafario
Creating a value proposition is a fundamental part of business strategy and every good strategy is based on a differentiated customer value proposition.
A value proposition is a promise of value to be delivered and a belief from the customer of value that will be experienced.
A value proposition can apply to an entire organization, or parts thereof, including: individual customer accounts, products and/or services.
In this recent Keynote I outline how Marketing is changing and people are now buying Experiences Vs Products. Emotion is the new Power in Converting Customers into Tribal Fans who boost your bottom line.
Building Your Brand Taglines Touch points, and Logos, Product Camp 2015Joyce Mellow
You have a great idea, product or service, but how do you stand out from the competition? What makes you memorable? What will make your ideal client think of YOU the next time they need your solutions?
At any business level, your success begins with branding. No, this isn’t about branding irons and a hot fire; it’s about your logo and tagline. These critical identifiers are your key to touch point recognition and communication. Wherever you go—online or offline—your brand should make its mental mark.
Discover what makes a powerful brand and how to apply yours to your touch points. We’ll also test your knowledge with ‘name that brand’.
Kristen Edens, Kris the Scribbler
Joyce Mellow, Mellow Graphics
Creating a Differentiated Value Proposition & Brand PromiseClubIntel
Creating a Differentiated Value Proposition and Brand Promise explores the power of differentiation and how organizations can build a value proposition and brand promise that offers a true competitive advantage in the marketplace. The presentation offers a variety of insights into the process of establishing a relevant and unique value proposition that will enable businesses to capture greater share of the consumers mind and wallet.
Building a Value Proposition; Your Strategy, Your Brand And Your BusinessChris Scafario
Creating a value proposition is a fundamental part of business strategy and every good strategy is based on a differentiated customer value proposition.
A value proposition is a promise of value to be delivered and a belief from the customer of value that will be experienced.
A value proposition can apply to an entire organization, or parts thereof, including: individual customer accounts, products and/or services.
In this recent Keynote I outline how Marketing is changing and people are now buying Experiences Vs Products. Emotion is the new Power in Converting Customers into Tribal Fans who boost your bottom line.
Building Your Brand Taglines Touch points, and Logos, Product Camp 2015Joyce Mellow
You have a great idea, product or service, but how do you stand out from the competition? What makes you memorable? What will make your ideal client think of YOU the next time they need your solutions?
At any business level, your success begins with branding. No, this isn’t about branding irons and a hot fire; it’s about your logo and tagline. These critical identifiers are your key to touch point recognition and communication. Wherever you go—online or offline—your brand should make its mental mark.
Discover what makes a powerful brand and how to apply yours to your touch points. We’ll also test your knowledge with ‘name that brand’.
Kristen Edens, Kris the Scribbler
Joyce Mellow, Mellow Graphics
The 5 secrets of building a winning sales culture - live@Saleshacker AmsterdamTerry van den Bemt
Nothing will grow your company as getting en keeping the right people. To be able to do so, you need to build a winning culture. Here I show you the 5 secrets to build that winning culture.
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand
Creating REAL Customer Value (and how it creates Millionaires)Geoff Main
The reason why consumers buy your products is because of the value it offers them. Getting the value of your offer right impacts every part of your business.
This presentation looks at what value is, what drives value and how to create real value for customers that drives loyalty, profitability, acquisition and achievement of your business goals.
Okay, so the Millionaires tag in the headline was designed as an attention grabber, but by putting these elements into practice you're likely to be more successful with your business.
Prepared by Geoff Main from Passionberry Marketing for Byrons Accounting Clients, 24 Feb 2015.
Stand Out from the Crowd - Defining Your Company’s Value Proposition The Marx Group
Determine your company’s value proposition and bring consistency to your communications and clarity for customers, prospects, suppliers, employees, and others. Tom demonstrated the value proposition process to help your company understand why it has more value than the competition. Invest the time to learn how to consistently convey your company’s value proposition
Entrepreneurship and retail from star bucksKiran TK
I have have just completed reading “ Pour your heart into it “ by Howard Schultz ( Chairman and CEO of Starbucks).
Starbucks has entered a low margin commodity industry and transformed its product into a cultural symbol.
Howard Schultz shares the story of how Starbucks built a company one cup at a time.
Learn the 12 brand archetypes and why you need to pick one for your brand. Is your brand a magician, or a lover? An outlaw, or an explorer? Building around an archetype can make your brand more memorable.
Establishing the foundation for your brand identity starts with your core values and your niche. This presentation is designed to give you a head start on the process.
It's Time to Embrace the Power of StorytellingME Consulting
The time to storytelling is now! In a multi-tasking, smartphone-obsessed world, storytelling is more important than ever. This presentation looks why storytelling matters, the key pillars and how entrepreneurs can start telling better stories.
Presentation given at SuperSport Park, Centurion. Audience included Titans Cricket Players and Business owners of Centurion. Similarities between Sport and Business highlighted and practical example provided.
It is about sales techniques for sellers at Holy Gardens Memorial Park. It is intended for sellers and marketers of memorial park who find difficulty in selling the park
Personal Branding Workshop @Punspace Chiang MaiBenno Sawitzki
Create a Powerful Personal Brand thats 100% in alignment with you!
If you’re busy growing your business chances are that brand building is not on top of your list. The only time your brand takes center stage is when you feel that you haven't tapped into the full potential of your business and you know it’s holding you back.
Dude! Branding is your Business!
Branding is the way you talk about your business, the customers you choose to work with, the content you publish, the design and usability of your website... Your brand is in the photos you show, in the e-mails you send; the list is endless. Even when you’re asleep your brand is present, constantly communicating messages to the outside world.
This workshop will take you through well defined action-steps that can be easily implemented to boost your Personal Brand. Benno provides his top secret brand building formula so you can lead your business to a much greater success. This Workshop is full of action, examples and cutting edge know-how. Through hands-on experience you will start seeing your brand in a whole new light. The goal is to define and structure your Personal Brand for future development. Make your audience deeply connect with you! Attract the customers you love to work with, earn the money you want and create a thriving lifestyle business.
In This Workshop You Will Learn How To:
- Grow your income and impact
- Stop trading time for money
- Become the go-to authority in your industry
- Stand out from the masses
- Call in your passionate tribe
- Step into your light and shine for others
- Become 100% confident about yourself and your business
6 Commandments for Launching a Startup Brand - a lecture for the ASU Venture ...Mike Jones ⚡
Lessons learned from branding and launching J Walkyn - an online marketplace for buyers and sellers of Nike Air Jordan shoes. There were lots of lessons, both good and bad, learned in this process and we've distilled them down into 6 fundamental keys to a successful startup launch.
This presentation was given to the ASU Venture Devils startup incubator course in April 2017.
The 5 secrets of building a winning sales culture - live@Saleshacker AmsterdamTerry van den Bemt
Nothing will grow your company as getting en keeping the right people. To be able to do so, you need to build a winning culture. Here I show you the 5 secrets to build that winning culture.
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand
Creating REAL Customer Value (and how it creates Millionaires)Geoff Main
The reason why consumers buy your products is because of the value it offers them. Getting the value of your offer right impacts every part of your business.
This presentation looks at what value is, what drives value and how to create real value for customers that drives loyalty, profitability, acquisition and achievement of your business goals.
Okay, so the Millionaires tag in the headline was designed as an attention grabber, but by putting these elements into practice you're likely to be more successful with your business.
Prepared by Geoff Main from Passionberry Marketing for Byrons Accounting Clients, 24 Feb 2015.
Stand Out from the Crowd - Defining Your Company’s Value Proposition The Marx Group
Determine your company’s value proposition and bring consistency to your communications and clarity for customers, prospects, suppliers, employees, and others. Tom demonstrated the value proposition process to help your company understand why it has more value than the competition. Invest the time to learn how to consistently convey your company’s value proposition
Entrepreneurship and retail from star bucksKiran TK
I have have just completed reading “ Pour your heart into it “ by Howard Schultz ( Chairman and CEO of Starbucks).
Starbucks has entered a low margin commodity industry and transformed its product into a cultural symbol.
Howard Schultz shares the story of how Starbucks built a company one cup at a time.
Learn the 12 brand archetypes and why you need to pick one for your brand. Is your brand a magician, or a lover? An outlaw, or an explorer? Building around an archetype can make your brand more memorable.
Establishing the foundation for your brand identity starts with your core values and your niche. This presentation is designed to give you a head start on the process.
It's Time to Embrace the Power of StorytellingME Consulting
The time to storytelling is now! In a multi-tasking, smartphone-obsessed world, storytelling is more important than ever. This presentation looks why storytelling matters, the key pillars and how entrepreneurs can start telling better stories.
Presentation given at SuperSport Park, Centurion. Audience included Titans Cricket Players and Business owners of Centurion. Similarities between Sport and Business highlighted and practical example provided.
It is about sales techniques for sellers at Holy Gardens Memorial Park. It is intended for sellers and marketers of memorial park who find difficulty in selling the park
Personal Branding Workshop @Punspace Chiang MaiBenno Sawitzki
Create a Powerful Personal Brand thats 100% in alignment with you!
If you’re busy growing your business chances are that brand building is not on top of your list. The only time your brand takes center stage is when you feel that you haven't tapped into the full potential of your business and you know it’s holding you back.
Dude! Branding is your Business!
Branding is the way you talk about your business, the customers you choose to work with, the content you publish, the design and usability of your website... Your brand is in the photos you show, in the e-mails you send; the list is endless. Even when you’re asleep your brand is present, constantly communicating messages to the outside world.
This workshop will take you through well defined action-steps that can be easily implemented to boost your Personal Brand. Benno provides his top secret brand building formula so you can lead your business to a much greater success. This Workshop is full of action, examples and cutting edge know-how. Through hands-on experience you will start seeing your brand in a whole new light. The goal is to define and structure your Personal Brand for future development. Make your audience deeply connect with you! Attract the customers you love to work with, earn the money you want and create a thriving lifestyle business.
In This Workshop You Will Learn How To:
- Grow your income and impact
- Stop trading time for money
- Become the go-to authority in your industry
- Stand out from the masses
- Call in your passionate tribe
- Step into your light and shine for others
- Become 100% confident about yourself and your business
6 Commandments for Launching a Startup Brand - a lecture for the ASU Venture ...Mike Jones ⚡
Lessons learned from branding and launching J Walkyn - an online marketplace for buyers and sellers of Nike Air Jordan shoes. There were lots of lessons, both good and bad, learned in this process and we've distilled them down into 6 fundamental keys to a successful startup launch.
This presentation was given to the ASU Venture Devils startup incubator course in April 2017.
Greater Phoenix SCORE presentation on what you need to do when you are starting your own business. What entrepreneurs need to know about small business start-ups.
Writing Business Plan
What Is a Business Plan?
Why do You need?
Table of contents
Describe
Introduce
Products or Services
Unique selling points
Management
Marketing
Marketing Mix
Promotional Strategy
Future Growth and Expansion
Key Success Factors
Financial documents Mistake to avoid
The art of selling your PMO webinar
Tuesday 2 April 2019
presented by
Jon Burke
The link to the write up page and resources of this webinar:
https://www.apm.org.uk/news/the-art-of-selling-your-pmo-webinar/
This presentation will help you understand how to:
Develop short- mid- and long-term business, sales and marketing goals and related objectives
Prepare your corporate Mission and Vision statement
Understand brand positioning and its importance
Recognize ideal target clients
Determine competitive factors that affect your market position
Define the elements that will shape your marketing budget
Take a look at this Company Overview to learn more about what DUO does, DUO's differentiators and the services offered. Find out about our team, DUO's mission, clients and some examples our work.
In this 1 hour webinar hosted by BizCentral USA, we discuss the ways to use and update your business plan to be most effective for your small business! For more information on business plans, please visit: http://bizcentralusa.com/businessplan.php
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. O’BRIEN
COMMUNICATIONS
O’BRIEN
COMMUNICATIONS
Tim O’Brien has national-agency and
client-side experience. He’s run OBC
since 2001, providing support to client
organizations from small businesses and
nonprofits to Fortune 100 companies.
This presentation was part of:
3. Independent Practitioners
O’BRIEN
COMMUNICATIONS
What we will cover…
• How to decide on direction and
building a brand that lasts
• Deciding on business focus
• What are the essential tools I need?
• What tools are “nice to have?”
4. Deciding on Direction/Building a Brand
O’BRIEN
COMMUNICATIONS
Write a Business Plan
• Purpose of Your Business
• Market Analysis
• Competitive Landscape
• Financial and Business Objectives
• Marketing Strategy
5. Deciding on Direction/Building a Brand
O’BRIEN
COMMUNICATIONS
Write a Business Plan
• Operations/Physical Plant
• Systems and Processes
• Action Steps
• Timeline
• Analysis and Performance
6. Deciding on Direction/Building a Brand
O’BRIEN
COMMUNICATIONS
The Value of Business Planning
• Introspective/soul-searching
• Making a commitment
• Must be honest with yourself
• Build around your existing talents
and capabilities
8. Why Agency Experience Matters
• You’ve been in a billing environment
• You’ve sold, negotiated, balanced
conflicting priorities
• Administrative, operational learning
curve shorter
Independent Practitioners
O’BRIEN
COMMUNICATIONS
9. Why Corporate/Nonprofit
Experience Matters
• You’ve focused on an industry
• You’re a subject matter expert
• You have a focused network/niche
• You’ve done some things intensely
Independent Practitioners
O’BRIEN
COMMUNICATIONS
10. What Essential Tools Do I Need?
• Business cards, stationery, Web Site
• Dedicated office space
• Good smart phone
• Good laptop, printer and software
• Memberships
Independent Practitioners
O’BRIEN
COMMUNICATIONS
11. What Tools are “Nice to Have?”
• iPad
• Subscriptions and services
• Media databases
• Custom printed materials
• Memberships
Independent Practitioners
O’BRIEN
COMMUNICATIONS
12. Summary
• What business am I in?
• That’s personal, individual
• How do I create a compelling
message for my value proposition?
• That’s an outgrowth of your business
planning
Independent Practitioners
O’BRIEN
COMMUNICATIONS
13. Summary
• Don’t be captive to one client.
• Market, market, market.
• Learn, learn, learn.
• Be willing/able to turn business away.
• Don’t take work that can put you out of
business.
Independent Practitioners
O’BRIEN
COMMUNICATIONS
