Archetypal Business design is a unique business modelling methodology that focuses on the human influences and relationships of a business.
The benefit of ABD is that you can create a complete strategic blueprint for your business that encompasses:
Business identity
Branding and marketing
Value proposition
Culture and organisational design
mission and purpose
Customer relationships and partnerships
Building Your Startup Brand With Effective MessagingIntelligent_ly
A company's brand is their reputation, and nothing is more important than reputation. Learn how to promote your business with effective messaging, one of the most essential pieces of any brand. Slides taken from a class taught by Natalie Nathanson, President and founder of Magnetude Consulting. Learn more from the experts by visiting http://intelligent.ly
There are many and very different definitions of both what a freelancer and a solopreneur are out there. I guess that, at the end of the day, it all comes down to how we perceive ourselves and our career paths.
In my case, the more I worked in bringing MCL to life, the more I started thinking of myself as a solopreneur. Here are four reasons why:
Building Your Startup Brand With Effective MessagingIntelligent_ly
A company's brand is their reputation, and nothing is more important than reputation. Learn how to promote your business with effective messaging, one of the most essential pieces of any brand. Slides taken from a class taught by Natalie Nathanson, President and founder of Magnetude Consulting. Learn more from the experts by visiting http://intelligent.ly
There are many and very different definitions of both what a freelancer and a solopreneur are out there. I guess that, at the end of the day, it all comes down to how we perceive ourselves and our career paths.
In my case, the more I worked in bringing MCL to life, the more I started thinking of myself as a solopreneur. Here are four reasons why:
Plug M.E. N2U Atlanta's premiere branding and marketing firm brand standards book. This guidebook outlines the brand guidelines and standards of the company and helps to define the overall brand strategy, design, and direction of the company.
Want your own Brand Book? Learn more about working with me here: http://www.endigorae.com/design
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
Little Black Brand Book for RoxanneGilmore.comRoxanne Gilmore
Here is an abbreviated example of a Brand Book containing the Brand Standards and Strategy for my Branding & Web Design business.
This is the product that we work together to produce using my Signature Brand Development Process. We start by defining the person or businesses Brand Archetype and then build up from there. Once this foundation is created, designing a website is easy and fun!
Looking to Brand (or re-brand) your businesses brand & visual identity? Let's work together! Contact me at www.RoxanneGilmore.com/work-with-me
The PDF attached here contains Design Services presentation. It takes you through the Design and Communication design services we provide, the clients we have worked with and how they have benefited from consulting Barefoot.
A presentation by brands and business model development firm, MINDcapital on what a brand is and how it can help sell a product, service, idea or personality
How to Create Profit Attraction In Your Business copySherri Somers
Discover How to Create Profit Attraction In Your Signature Coaching, Public Speaking and Consulting Business.
Profit Attraction can happen in an instant and it is up to you to be prepared with the right tools and system in place. Access Now bit.ly/2S8uK18 Your free guide to software and tools to automate your business to stay organize and create your ideal freedom lifestyle. Just my way of saying thank you for reviewing my powerpoint.
Oh...you thought there were four? Maybe, but there are just two that can unlock growth and investment...Purpose and Position.
Your company didn’t start by accident - there is a reason why you do what you do. You solve a problem others cannot. You hold a core value that others ignore. But do your potential customers and investors know it? Your next customer encountered thousands of advertisements last month. Your next investor considered hundreds of pitches last year. Are you offering them a succinct summary of why you matter?
If you can’t articulate why you are worth buying from...fast...investors and customers move on.
So why are "Purpose" and "Position" so important?
1) Shows customers why they should pick you over a competitor.
2) Helps you raise capital because by explaining how you can win in the marketplace.
3) Connects with your customers in a meaningful way that will drive loyalty and word of mouth.
A presentation designed and presented by Prof. Rebecca Knapp to veterans at Saddleback College. This presentation covers three areas of discussion: 1) Is entrepreneurship right for you?; 2) Practice creating the core elements of a business plan; and 3) Share resources, sites, organizations and apps that help not only veterans, but also entrepreneurs in general.
To many people, a brand is simply a name and logo. In part that’s true, but really, it’s so
much more. Your brand is your company’s face to the world. It’s your reputation, your
personality, your promise. It’s communication of the characteristics, values and attributes
that define what your business is and is not.
This eBook will cover important brand topics such as:
- Defining a Brand
- Benefits of a Strong Brand
- Defining Your Positioning
- Developing Your Visual Identity
- Giving Your Brand Character
- Tips to Help Live Your Brand
Branding isn’t just for the big guys anymore. Small businesses can benefit, too —
maybe even more so than bigger businesses. The fact is, when people are looking for a
small business, whether it’s an auto body shop or a new restaurant, they want to be able to find your website and see a professional-looking brand before they give you their business.
Please use "Building Your Brand" as your guide to building your own business story. Learn more at www.deluxe.com
Plug M.E. N2U Atlanta's premiere branding and marketing firm brand standards book. This guidebook outlines the brand guidelines and standards of the company and helps to define the overall brand strategy, design, and direction of the company.
Want your own Brand Book? Learn more about working with me here: http://www.endigorae.com/design
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
Little Black Brand Book for RoxanneGilmore.comRoxanne Gilmore
Here is an abbreviated example of a Brand Book containing the Brand Standards and Strategy for my Branding & Web Design business.
This is the product that we work together to produce using my Signature Brand Development Process. We start by defining the person or businesses Brand Archetype and then build up from there. Once this foundation is created, designing a website is easy and fun!
Looking to Brand (or re-brand) your businesses brand & visual identity? Let's work together! Contact me at www.RoxanneGilmore.com/work-with-me
The PDF attached here contains Design Services presentation. It takes you through the Design and Communication design services we provide, the clients we have worked with and how they have benefited from consulting Barefoot.
A presentation by brands and business model development firm, MINDcapital on what a brand is and how it can help sell a product, service, idea or personality
How to Create Profit Attraction In Your Business copySherri Somers
Discover How to Create Profit Attraction In Your Signature Coaching, Public Speaking and Consulting Business.
Profit Attraction can happen in an instant and it is up to you to be prepared with the right tools and system in place. Access Now bit.ly/2S8uK18 Your free guide to software and tools to automate your business to stay organize and create your ideal freedom lifestyle. Just my way of saying thank you for reviewing my powerpoint.
Oh...you thought there were four? Maybe, but there are just two that can unlock growth and investment...Purpose and Position.
Your company didn’t start by accident - there is a reason why you do what you do. You solve a problem others cannot. You hold a core value that others ignore. But do your potential customers and investors know it? Your next customer encountered thousands of advertisements last month. Your next investor considered hundreds of pitches last year. Are you offering them a succinct summary of why you matter?
If you can’t articulate why you are worth buying from...fast...investors and customers move on.
So why are "Purpose" and "Position" so important?
1) Shows customers why they should pick you over a competitor.
2) Helps you raise capital because by explaining how you can win in the marketplace.
3) Connects with your customers in a meaningful way that will drive loyalty and word of mouth.
A presentation designed and presented by Prof. Rebecca Knapp to veterans at Saddleback College. This presentation covers three areas of discussion: 1) Is entrepreneurship right for you?; 2) Practice creating the core elements of a business plan; and 3) Share resources, sites, organizations and apps that help not only veterans, but also entrepreneurs in general.
To many people, a brand is simply a name and logo. In part that’s true, but really, it’s so
much more. Your brand is your company’s face to the world. It’s your reputation, your
personality, your promise. It’s communication of the characteristics, values and attributes
that define what your business is and is not.
This eBook will cover important brand topics such as:
- Defining a Brand
- Benefits of a Strong Brand
- Defining Your Positioning
- Developing Your Visual Identity
- Giving Your Brand Character
- Tips to Help Live Your Brand
Branding isn’t just for the big guys anymore. Small businesses can benefit, too —
maybe even more so than bigger businesses. The fact is, when people are looking for a
small business, whether it’s an auto body shop or a new restaurant, they want to be able to find your website and see a professional-looking brand before they give you their business.
Please use "Building Your Brand" as your guide to building your own business story. Learn more at www.deluxe.com
Like products and services a business too needs to be branded. The better the brand image of the business the easier to sell its products or services
P Ramakrishnan
rama171@gmail.com
How to exploit LinkedIn to systematically generate prospects and quality leadsGilbert Mizrahi
You know the drill: No prospects - No sales - No business.
It's time to change that. Now you have the opportunity to get targeted leads and prospects investing only a few minutes every day working with a proven system that will create a continuous flow of potential customers.
Do you suffer from a lack of consistent leads that keeps you from scaling your business?
You are not alone!
Prospecting is hard and salespeople and others in charge of selling B2B products or services probably don't have either the knowledge and/or the time to experiment with different potential approaches, methodologies, and tools to get better results.
Unique storytelling is a great combination of marketing and effective strategy for your brand. You must tell your targeted audience "Why", "What" and "How" your brand helps them.
Want to learn what it takes to stand out from the crowd? Find out what employers look for in an ideal sales candidate.
You will learn:
• The signs of high potential talent
• What makes a great sales candidate
• How sales candidates are evaluated
• What makes a memorable personal brand
• How to develop a personal brand
• What makes a LinkedIn profile stand out
• How to create a remarkable resume
• Common interview mistakes
• How to differentiate in interviews
• Common types of sales interview questions
Diana Chan, Career Coach & Founder of My Marketability (http://mymarketability.com), helps multi-passionate career changers and driven job seekers to differentiate as top talent so that they get fulfilling opportunities.
Similar to Archetypal Business Design - design your business for success (20)
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
5. ARCHETYPAL
ALIGNMENT
WHY USE IT
The Various uses of Archetypal Business Design
WHY USE THE MODEL
• Design
• Model
• Analyze and understand
• Re-design
• Rework
• Understand your
business
APPLICATIONS
• Branding and Brand
Archetypes
• Marketing
• Organizational design and
culture design
• Customer relationship
• Start-up design
• Scale up businesses
• Turning an existing
business around
• Business diagnostic
WHO SHOULD USE IT
• The CEO
• THE CMO
• Senior Executive
• The Entrepreneur
• The Investor
• The Consultant
• The Conscientious
Entrepreneur
6. ARCHETYPAL
ALIGNMENT
THE CONCEPT
• Typically a company is divided
into different departments e.g.
sales, marketing, operations,
finance
• Each division is managed by a
head of department.
• With ABD instead of using conventional
departments such as marketing, finance
and operations, we use human influence
departments we’ll call them archetypal
divisions
• Each division represents an area of
archetypal influence for a business.
• Each division is then headed up by an
Archetype
Sales Operations Finance
Culture
Customer
service
Business
Identity
Creativity Mission
Value
Proposition
Organisation
Highest
Potential
Marketing
CEO
7. ARCHETYPAL
ALIGNMENT
WHYARCHETYPES
The use of Jungian archetypes
• Archetypes serve as a point of reference for articulating a
company’s identity, values and purpose and philosophy.
• Just as a picture is worth a thousand words. An archetype
captures a world of description. Instead of saying our
brand is brave, bold and heroic or we have a work hard
play hard culture we can use the archetype of the hero for
the brand and the warrior for our culture.
• Each archetype has its innate motivations, ways of
operating, philosophies and purpose.
• Archetypes are widely used in Branding. The 12
archetypes of branding is a common methodology to
articulate the personality of a brand. Archetypal business
design takes this concept further to describe the 9 factors
of a business.
7
Advocate
Athlete
Clown
Detective / Analyst
Dreamer
God/Goddess
Hedonist
Hero/Heroine
Magician
King
Liberator
Mentor
Midas/Miser
Mother
Pioneer
Prince
Princess
King
Queen
Scientist
Seeker
Shape-shifter
Storyteller
Teacher
Rescuer
Student
Thief
Visionary
8. ARCHETYPAL
ALIGNMENT
THE CANVAS
• We came up with 9 archetypal divisions divided into three groups.
• These form the basis of the Archetypal Canvas
Culture
Customer
service
Business
Identity
Creativity Mission
Value
Proposition
Organisation
Highest
Potential
Marketing
15. ARCHETYPAL
ALIGNMENT
NIKE
The
goddess
The star
The gossip
The
athlete
Story-teller
titanThe gambler
creative
Magical child
The Archetypes of Nike represents
its Mega status as a brand.
Key points of note
• Nike was named after the Roman
Goddess of Victory which informs
its Brand identity that of
championing athletics and the
hero
• The Value proposition archetype of
the Star represents Nike’s use of
celebrity, while the Gossip
represents Nike including itself in
popular culture
• The Gambler represents an
organization that encourages
creativity and calculated risks
16. ARCHETYPAL
ALIGNMENT
APPLE
The network
trickster
The high
priest
The
detective
The lover
pioneerThe story-
teller
The
midas
Magical child
POINTS OF NOTE
• Apple is known for its
rebel/trickster/creative branding.
However its actual functional
identity is of a network or club
• Apple’s secret of its success is
the High Priest archetype –
Apple’s marketing has been
demonstrated to trigger the
same circuits of the brain as
religion
• Apple has cemented its
reputation as a Pioneer. This
represents its true north in
terms of where it will find
continuing success
17. ARCHETYPAL
ALIGNMENT
GOOGLE
The entrepreneur
The seeker
The lover/
geek
The scribe
The
engineer
The kinggod
The
visionary
The
Detective
POINTS OF NOTE
• Google’s Value Proposition is
the seeker which makes sense
– end users and advertisers
gain value from its search
parameters
• Business customers relate to
Google's data capabilities
• Google is known for directing its
creative output into data
analysis products and various
ways of analytical products