It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
Everything you need to know to get started with branding your business. These basic steps will give you the know how to build a strongly developed brand to promote your business.
Utilizing the Brand Identity Model as a basis for defining our company's internal culture we were able to develop a framework. The framework acts as our guide with all things FreedomVoice.
"Native advertising”, blog pieces, brochures, videos, magazine articles --As consumers, content marketing comes at us in so many familiar and new forms. Unlike traditional marketing that talks at people, content marketing “talks with them”. Learn more about creative tactics and best practices that you and your small business can apply on a shoestring budget in the New Year.
This talk was given by Bill Beard on 2.16.15 at the New York City Agile Experience Design Meetup.
In a Lean and Agile world, where we’re rapidly iterating and deploying MVPs, branding is in danger of becoming an afterthought. We don’t talk enough about how we can add value by building powerful brands that connect with your customers. In this talk, we’ll discuss how branding has had to change in an Agile/Lean world--and why we need to change the way we think about it. We’ll cover how we apply basic Lean Startup and LeanUX principles to execute Lean Branding, and provide some quick tips for building your brand into your experience to create products people love, called Branding Moments.
To learn more about Lean Branding or Branding Moments, follow or reach out to Bill on twitter at @writebeard.