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HOW TO BUILD YOUR
BRAND PERSONALITY
Prepared by AL - Aldridge Christian
@aldridge.seubelan
IN DIGITAL WAY
TAK KENAL,
MAKA TAK SAYANG
Helo.
I’m AL
BRAND PERSONALITY ?
BRAND PERSONALITY
Brand Personality refers to the brand personification. It is the set of
human traits/characteristics assigned to the brand. A brand personality
comes into existence when human like adjectives like unique, caring,
funny, trustworthy, creative
Provides Consumers with something
they can relate to
Helps companies to shape the way
consumers feel about its product,
service and mission
Increase brand equity
WHY IS BRAND
PERSONALITY
IMPORTANT?
HOW IS BRAND
PERSONALITY
FORMED ?
PRODUCT
RELATED
ATTRIBUTES
MARKETING
STRATEGY
• Product Name,
Logo & Font
• Product Category
Association
• Procing, Packaging,
Promotion & Place
• Product Endorsers
or Influencers
MODERN
CREATIVE
TRENDY
HIGH MORAL
SENSE
YOUNG
HAPPINESS
FEELING OF A
GREAT CHILDHOOD
COLOURFUL
SMART
MODERN
FRIENDLY
CREATIVE
ELEGANT
STYLISH
TRENDY
RESPECTFUL
FASHIONABLE
SOCIAL
WHAT IS TAKES TO MAKE IT?
AUTHENTICITY
IT’S DEEPER THAN BEING DIFFERENT. WHAT IS YOUR PURPOSE? YOUR MOTIVE?
WHAT IS YOUR EXPERIENCE THAT CAN SUPPORT YOU?
BEING AUTHENTIC WILL ALWAYS MAKES YOU DIFFERENT
IDENTITY
IN THE TERM OF COMMUNICATION, WHAT MAKES YOU EASY TO IDENTIFY?
YOUR VISUAL? CAPTION? OR THE WAY YOU INTERACT
VALUEABLE
IS YOUR CONTENT HAS VALUE FOR OTHER?
WHAT KIND OF VALUE DO YOU TRY TO SPREAD?
YOUR DIGITAL CONTENTHOW TO EVALUATE
CONVERSATION CRAWLER ASSETS STATISTIC INSIGHT MONITORING
LET’S DISCUSS

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How to Build Your Brand Personality in Digital Way