5. BRAND PERSONALITY
Brand Personality refers to the brand personification. It is the set of
human traits/characteristics assigned to the brand. A brand personality
comes into existence when human like adjectives like unique, caring,
funny, trustworthy, creative
6. Provides Consumers with something
they can relate to
Helps companies to shape the way
consumers feel about its product,
service and mission
Increase brand equity
WHY IS BRAND
PERSONALITY
IMPORTANT?
7. HOW IS BRAND
PERSONALITY
FORMED ?
PRODUCT
RELATED
ATTRIBUTES
MARKETING
STRATEGY
• Product Name,
Logo & Font
• Product Category
Association
• Procing, Packaging,
Promotion & Place
• Product Endorsers
or Influencers
13. AUTHENTICITY
IT’S DEEPER THAN BEING DIFFERENT. WHAT IS YOUR PURPOSE? YOUR MOTIVE?
WHAT IS YOUR EXPERIENCE THAT CAN SUPPORT YOU?
BEING AUTHENTIC WILL ALWAYS MAKES YOU DIFFERENT
14. IDENTITY
IN THE TERM OF COMMUNICATION, WHAT MAKES YOU EASY TO IDENTIFY?
YOUR VISUAL? CAPTION? OR THE WAY YOU INTERACT