The document outlines five rules for personal and professional success by Isha Cogborn, emphasizing the importance of building confidence, authenticity, and strong relationships. Key strategies include using T.A.P.E for differentiation, establishing an authentic personal brand, and identifying problems you can solve with confidence. Lastly, it highlights the importance of stakeholder relationships and focusing on the value you provide to others.

1. 5 Rules to Win Being
YOU
Isha Cogborn
Founder of Epiphany Institute
CoachIsha.com

2. Who is Isha Cogborn?

6. Why do some people
SUCCEED while other
equally-talented people
DON’T?

7. Today’s Focus
• Building confidence and clarity
around your talents, abilities and
potential
• Creating a strong, authentic
personal brand
• Strategies for mutually beneficial
professional relationships

9. USE YOUR T.A.P.E TO DIFFERENTIATE
Rule #1:

10. Talents +
Abilities +
Passions +
Experiences
= UNFAIR COMPETITIVE ADVANTAGE
Rule #1:
USE YOUR T.A.P.E. TO DIFFERENTIATE

11. Let’s Talk TAPE…

12. Rule #2:
BUILD YOUR AUTHENTIC
PERSONAL BRAND

13. What is Branding?
“The recognition of a personal connection that
forms in the hearts and minds of customers
and key audiences through their accumulated
experience at every point of contact.”

15. 1. Being who you ARE not who
you think you SHOULD be
2. Consistently delivering
quality results (maximize
strengths, minimize
weaknesses)
3. Making sure people know
what you have to offer
3 Keys of an Authentic Brand

16. The REAL DEAL
• Decisions aren’t
always made on merit
alone
• Perception = Reality
• Your brand is your
professional currency
and the earnings are
limitless!

17. RULE #3:
Identify the Problems You
Can Confidently Solve

18. WHERE DOES CONFIDENCE
COME FROM?
• Knowledge
• Results
• Faith

19. What’s The
REAL
Problem?

20. Without confidence, you’ll always
question if you deserve the
success you achieve.
@IshaCogborn

21. RULE #4:
It’s Not Who You Know,
It’s Who Knows You

22. QUALITIES OF GREAT
BRAND AMBASSADORS
• May possess a vested
interest in the work
you’re doing
• Personally want to see
you succeed
• Possess influence
(not just power or
position)

23. MANAGING STAKEHOLDER RELATIONSHIPS
•Status of important tasks/projects
•Accomplishments or milestones
•Challenges or unplanned events
•Support/resources needed
•Upcoming projects or requests
Establish a work process to provide
regular updates to stakeholders on:

24. RULE #5
REMEMBER IT’S NOT REALLY
ABOUT YOU
• Stay focused on the value of your
work and the impact you make on
the big picture.
• Find out how to help people get
what they want and you’ll end up
getting what you want.