The document outlines various marketing campaigns aimed at increasing brand loyalty, awareness, and cross-selling opportunities through targeted digital strategies. It discusses the utilization of audience segmentation, dynamic retargeting, and customized messaging to boost engagement, improve SEO traffic, and enhance sales performance. Specific campaign objectives are identified for re-engaging users, generating social media interaction, and obtaining customer feedback, highlighting the importance of tailored approaches across diverse platforms.

2. Agenda, Goals & Campaigns

3. • Promote and increase
Loyalty
• Advocate customers as
Representatives
• Cross-sell/ Up-sell
products.
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• Increased Awareness of the
Brand.
• Improve Recall and reinforce
brand objective.
• Promote Social media presence
to engage audience.
• Increase Website traffic (new
users)
• Procure Category specific
audience.
• Target Campaign specific
audience.

4. • Increase in conversation,
amplification & applause.
• Increase in natural social
shares of your content.
• Reduce Cost of Leads.
• Increase Online Inquiries.
• Share of searches.
• Medium effectiveness.
•
•
•
• Increase % of both branded
and non-branded SEO traffic.
• Increase % of new visits to
your website.
• Decrease in bounce rate.
• Increase in page depth.
• Increase in micro
conversions/ goal completions.
• Increase in form submissions.
• Decrease in funnel
abandonment rate.
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• Increase spending from
existing customers.
• New product launch cross
sell/ up sell goals.
• Decrease customer
repurchase period.
•
•
•

5. Outcome: Increase spending from existing customers
Campaign 1: e-mail campaign for electronics customers on
personalized cross-sell products
Campaign 2: Display campaign for Apparels customers on special
offers on new products.
Campaign 3: limited time coupon code promotion on high cost low
selling products.
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6. Audience Medium
Message
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&
Response
Measure
• “Anyone”
• “Travelers”
• “Home page drop offs”
• “Electronics category
drop-offs”
• “Frequent Visitors”
• “Recent Purchasers”.
• “email”
• “SEM”
• “Display: Fixed Inventory”
• “Display: Programmatic”
• “Social”
• “Video”
• “Desktop, Mobile”
• “Brand”
• “Reminder”
• “Offer”
• “Coupon”
• “cross / Up Sell”
• “Feedback”
• “Visit”, “Purchase”, “Like”,
“Share”
• “Awareness”
• “Consideration”
• “Selection”
• “Conversion”
• “Loyalty”

8. A Demand side platform enables a marketer to chose Audiences & Display Inventory, Provide
customized messaging options and campaign outcomes, all in a unified interface.
• Audience Segmentation. (Behavioral, Contextual)
• Cross Channel Capability (Device, Format).
• Control Budgets and Expectations.
• World Wide Reach. (Programmatic, Network, Direct)
• Inventory Selection. (Profiling, Formats, Targeting)
• Optimize Campaigns (Caps, Bids, Real time Control)
• Unified Analytics (Attribution, Holistic View)
BENEFITS
“Dynamic Segmentation; Choice of Inventory; Full Insights and Control”
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9. 1
2
3
CREATIVE
DYNAMIC
RETARGETING
SEGMENT
TARGETING
TARGETED NEW
AUDIENCE
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Unique Real-Time Bidding (RTB)
values and dynamic ad servings for
user groups based on a sea of user
and media data
Best for conversions
Segmenting users into a few buckets and
targeting them with a limited set of static ads
Great for short-run campaigns
Marketing campaign oriented towards the target
audience for your website.
Great for brand awareness

10. Audience Medium
• Home page drop – offs.
• Category Page drop-offs.
• New and Old Users.
• Non-Retargeting Pool.
• Client managed
Segments.
• Non – Visitors.
• Customers.
• Programmatic Display.
• Desktop, Mobile.
• Profiled Inventory.
• Video.
Message
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&
Response
Measure
• Brand
• Reminder
• Offer
• Coupon
• cross/Up Sell
• Feedback
• Visit, Purchase, Like,
Share
• Awareness
• Consideration
• Selection
• Conversion
• Loyalty

11. Consistent Messaging across campaigns
Dynamic micro - segmentation options
Segment oriented Inventory Programmatic control
A/B testing within segment
Dynamic banners
New user pools
Display : CRM API integration Intelligent Tags
FBX, FB-NewsFeed, RTB Story - Telling Modes
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Custom recommendation logic
Direct Social integration
1
2
3
Brand
Impression and Frequency Capping
Customers
Visitors
New-user Tracking
Reach and Audience Reports
Custom reporting insights
Category specific video retargeting
Intelligent recommendations Historical Behavior Validation

12. Campaign Objective:
Bring new fashion oriented audience to my ecommerce site.
Vizury Solution:
Vizury will target users who have visited fashion sites before, with your brand ads.
Outcome:
Through targeted reach, Vizury will increase home page and category page visits for your
fashion store.
Model:
CPC through Vizury banner.
9/4/2014 Company Confidential

13. Campaign Objective:
Re-engage with Home page drop off users.
Vizury Solution:
Vizury will profile home page drop off users based on online behavior and show category specific
banners.
Outcome:
Through targeted reach and intelligent recommendations, Vizury will move users deeper into
the purchase funnel.
Model:
CPC through Vizury banner.
9/4/2014 Company Confidential

14. Campaign Objective:
Increase social media chatter on Facebook and twitter.
Vizury Solution:
Vizury will target product page drop offs and customers of your website through banners that encourage
social media sharing of their experience.
Outcome:
Increased number of likes of your brand page on Facebook. Increased tweets about your
products on Twitter.
Model:
CPC through Vizury banner.
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15. Campaign Objective:
Enhance the existing CRM campaign by segmenting users across medium.
Vizury Solution:
Vizury can help you send customized banner messages consistent with your other CRM campaigns like
email, life-cycle targeting etc.
Outcome:
Through consistent messaging, Vizury will bring in more engaged users who are part of your
existing CRM campaign
Model:
CPM
9/4/2014 Company Confidential

16. Campaign Objective:
Cross-sell products to identified customer segments (e.g baby products buyers).
Vizury Solution:
Vizury can help you identify customer segments and specifically target them with custom messaging.
Sub-segmenting based on purchase period, amount, region etc is possible.
Outcome:
Vizury will increase cross sell and upsell page visits to your store
Model:
CPM
9/4/2014 Company Confidential

17. Campaign Objective:
Get feedback about our products from recently bought customers.
Vizury Solution:
Vizury can help you identify recent customers and remind them about the purchased product and
request for feedback.
Outcome:
Through regular reminders, Vizury will increase the no of ratings and reviews of your
products.
Model:
CPM
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18. Campaign Objective:
Increase the email base of my users to start an email marketing campaign.
Vizury Solution:
Vizury can help you identify users within your target group and prompt them to sign up for your
newsletters with their email id
Outcome:
Vizury will increase email signups, providing you with more qualified leads.
Model:
CPM, CPC
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19. Vizury Interactive Solutions Pvt. Ltd.