Vizury's Demand Side Platform enables a marketer to chose Audiences & Display Inventory, Provide customized messaging options and campaign outcomes, all in a unified interface.

2. Agenda, Goals & Campaigns

3. • Promote and increase
Loyalty
• Advocate customers as
Representatives
• Cross-sell/ Up-sell
products.
9/4/2014 Company Confidential
• Increased Awareness of the
Brand.
• Improve Recall and reinforce
brand objective.
• Promote Social media presence
to engage audience.
• Increase Website traffic (new
users)
• Procure Category specific
audience.
• Target Campaign specific
audience.

4. • Increase in conversation,
amplification & applause.
• Increase in natural social
shares of your content.
• Reduce Cost of Leads.
• Increase Online Inquiries.
• Share of searches.
• Medium effectiveness.
•
•
•
• Increase % of both branded
and non-branded SEO traffic.
• Increase % of new visits to
your website.
• Decrease in bounce rate.
• Increase in page depth.
• Increase in micro
conversions/ goal completions.
• Increase in form submissions.
• Decrease in funnel
abandonment rate.
9/4/2014 Company Confidential
• Increase spending from
existing customers.
• New product launch cross
sell/ up sell goals.
• Decrease customer
repurchase period.
•
•
•

5. Outcome: Increase spending from existing customers
Campaign 1: e-mail campaign for electronics customers on
personalized cross-sell products
Campaign 2: Display campaign for Apparels customers on special
offers on new products.
Campaign 3: limited time coupon code promotion on high cost low
selling products.
9/4/2014 Company Confidential

6. Audience Medium
Message
9/4/2014 Company Confidential
&
Response
Measure
• “Anyone”
• “Travelers”
• “Home page drop offs”
• “Electronics category
drop-offs”
• “Frequent Visitors”
• “Recent Purchasers”.
• “email”
• “SEM”
• “Display: Fixed Inventory”
• “Display: Programmatic”
• “Social”
• “Video”
• “Desktop, Mobile”
• “Brand”
• “Reminder”
• “Offer”
• “Coupon”
• “cross / Up Sell”
• “Feedback”
• “Visit”, “Purchase”, “Like”,
“Share”
• “Awareness”
• “Consideration”
• “Selection”
• “Conversion”
• “Loyalty”

8. A Demand side platform enables a marketer to chose Audiences & Display Inventory, Provide
customized messaging options and campaign outcomes, all in a unified interface.
• Audience Segmentation. (Behavioral, Contextual)
• Cross Channel Capability (Device, Format).
• Control Budgets and Expectations.
• World Wide Reach. (Programmatic, Network, Direct)
• Inventory Selection. (Profiling, Formats, Targeting)
• Optimize Campaigns (Caps, Bids, Real time Control)
• Unified Analytics (Attribution, Holistic View)
BENEFITS
“Dynamic Segmentation; Choice of Inventory; Full Insights and Control”
9/4/2014 Company Confidential

9. 1
2
3
CREATIVE
DYNAMIC
RETARGETING
SEGMENT
TARGETING
TARGETED NEW
AUDIENCE
9/4/2014 Company Confidential
Unique Real-Time Bidding (RTB)
values and dynamic ad servings for
user groups based on a sea of user
and media data
Best for conversions
Segmenting users into a few buckets and
targeting them with a limited set of static ads
Great for short-run campaigns
Marketing campaign oriented towards the target
audience for your website.
Great for brand awareness

10. Audience Medium
• Home page drop – offs.
• Category Page drop-offs.
• New and Old Users.
• Non-Retargeting Pool.
• Client managed
Segments.
• Non – Visitors.
• Customers.
• Programmatic Display.
• Desktop, Mobile.
• Profiled Inventory.
• Video.
Message
9/4/2014 Company Confidential
&
Response
Measure
• Brand
• Reminder
• Offer
• Coupon
• cross/Up Sell
• Feedback
• Visit, Purchase, Like,
Share
• Awareness
• Consideration
• Selection
• Conversion
• Loyalty

11. Consistent Messaging across campaigns
Dynamic micro - segmentation options
Segment oriented Inventory Programmatic control
A/B testing within segment
Dynamic banners
New user pools
Display : CRM API integration Intelligent Tags
FBX, FB-NewsFeed, RTB Story - Telling Modes
9/4/2014 Company Confidential
Custom recommendation logic
Direct Social integration
1
2
3
Brand
Impression and Frequency Capping
Customers
Visitors
New-user Tracking
Reach and Audience Reports
Custom reporting insights
Category specific video retargeting
Intelligent recommendations Historical Behavior Validation

12. Campaign Objective:
Bring new fashion oriented audience to my ecommerce site.
Vizury Solution:
Vizury will target users who have visited fashion sites before, with your brand ads.
Outcome:
Through targeted reach, Vizury will increase home page and category page visits for your
fashion store.
Model:
CPC through Vizury banner.
9/4/2014 Company Confidential

13. Campaign Objective:
Re-engage with Home page drop off users.
Vizury Solution:
Vizury will profile home page drop off users based on online behavior and show category specific
banners.
Outcome:
Through targeted reach and intelligent recommendations, Vizury will move users deeper into
the purchase funnel.
Model:
CPC through Vizury banner.
9/4/2014 Company Confidential

14. Campaign Objective:
Increase social media chatter on Facebook and twitter.
Vizury Solution:
Vizury will target product page drop offs and customers of your website through banners that encourage
social media sharing of their experience.
Outcome:
Increased number of likes of your brand page on Facebook. Increased tweets about your
products on Twitter.
Model:
CPC through Vizury banner.
9/4/2014 Company Confidential

15. Campaign Objective:
Enhance the existing CRM campaign by segmenting users across medium.
Vizury Solution:
Vizury can help you send customized banner messages consistent with your other CRM campaigns like
email, life-cycle targeting etc.
Outcome:
Through consistent messaging, Vizury will bring in more engaged users who are part of your
existing CRM campaign
Model:
CPM
9/4/2014 Company Confidential

16. Campaign Objective:
Cross-sell products to identified customer segments (e.g baby products buyers).
Vizury Solution:
Vizury can help you identify customer segments and specifically target them with custom messaging.
Sub-segmenting based on purchase period, amount, region etc is possible.
Outcome:
Vizury will increase cross sell and upsell page visits to your store
Model:
CPM
9/4/2014 Company Confidential

17. Campaign Objective:
Get feedback about our products from recently bought customers.
Vizury Solution:
Vizury can help you identify recent customers and remind them about the purchased product and
request for feedback.
Outcome:
Through regular reminders, Vizury will increase the no of ratings and reviews of your
products.
Model:
CPM
9/4/2014 Company Confidential

18. Campaign Objective:
Increase the email base of my users to start an email marketing campaign.
Vizury Solution:
Vizury can help you identify users within your target group and prompt them to sign up for your
newsletters with their email id
Outcome:
Vizury will increase email signups, providing you with more qualified leads.
Model:
CPM, CPC
9/4/2014 Company Confidential

19. Vizury Interactive Solutions Pvt. Ltd.