This document discusses monetization strategies for Windows Phone developers. It provides code samples for converting free trials to paid versions and checking purchase status of in-app products. It also mentions that ad network fill rates average 10% worldwide and recommends using both AdDuplex and PubCenter for ads. The document promotes helping other developers and fully utilizing ad space potential. It directs readers to additional resources for Windows and app business development.

4. demo

16. Windows Phone Developer blog, March 2011

19. private async void ConvertTrial()
{
var licenseInformation = CurrentApp.LicenseInformation;
licenseInformation.LicenseChanged += licenseInformation_LicenseChanged;
if (licenseInformation.IsTrial)
await CurrentApp.RequestAppPurchaseAsync();
}
void licenseInformation_LicenseChanged()
{
if (CurrentApp.LicenseInformation.IsActive)
{
//Enable features..
}
}

20. var licenseInformation = CurrentApp.LicenseInformation;
var productLicense = licenseInformation.ProductLicenses["product1"];
if (!productLicense.IsActive && licenseInformation.IsActive )
{
try
{
await CurrentAppSimulator.RequestProductPurchaseAsync("product1“, false);
// No exception: enable product1
}
catch (Exception)
{
//product 1 was not purchased
}
}

22. demo

26. http://fortumo.com/windows8

28. 1 2 3
www.windowsadvertising.com

29. Something is missing

30. And another small problem
“AdDuplex +
pubCenter is a
winning recipe”
JC Cimetiere
Director
Product Management
Windows Phone
Microsoft
Smaato: “Worldwide, the average ad network fill
rate was 10% in Q3 2011”

31. Empowering
developers to
help each other
 Cross-promote apps with
other developers
 Utilize full potential of your
ad space

35. WindowsDeveloperShow.com AppBizDev.com

42. As of March 2012, IDC