Week 1 Lecturing Course Multimedia Presentation for Public Relations Swiss German University Indonesia (18 August 2011)

1. Planning your Multimedia
Presentation
Week 1
P420 - 1 CMLA
Multimedia Presentation
for Public Relations
Swiss German University Indonesia

2. What is multimedia?

3. Audience involvement
called multimedia interactivity

4. Multimedia is usually smaller
and less expensive

5. Multimedia development is a
project based process

6. Planning your multimedia
l Successful multimedia are
built from a plan and they
are successful because of
the plan
l It may save time, money,
effort and lots of potential
agony.
l 80% planning and 20%
production

7. Phases of Multimedia Development
l Planning your multimedia product
l Develop the multimedia product
l Implement the multimedia presentation

8. Planning the multimedia
l Develop the design strategy
l State the purpose
l Identify the target audience
l Develop specifications
l Create wireframes and storyboards
l Determine the organizational structure
l Design the navigational structure and user
interface

9. Develop multimedia presentation
l Develop the structure behind presentation
l Create the multimedia elements
l Add the content
l Write additional scripts

10. Understanding the Design Strategy
l To ensure the success of your multimedia
product, all the people involved in its
creation should collectively develop a design
strategy
l It will help ensure that your multimedia
evolves into a product that effectively
achieves its purpose for the intended
audience

11. Purpose of your multimedia
l Before building your presentation, the
purpose must be clearly stated and pervade
the planning documents
l The purpose is defined further by the goals
and objectives.
l Goals and objectives will guide the
development process

12. Sample Purpose Statement
l “The Website will give students access to all
course requirements including a syllabus, list
of assignments, due dates, and staff
information. In addition, students will be able
to communicate with one another via chat
and e-mail as well as post messages to
shared discussion board”

13. Target Audience
l A multimedia presentation must always be
designed with the target audience in mind.
l If you do not consider your audience in
planning, your presentation will flop.
l It is more important to focus on the user and
what the user wants that to focus on what
you, the designer think is cool

14. Multimedia Product Categories
l Static
They are often designed to promote or
provide information
l Dynamic
Provides information and offer some form of
interactivity such as e-mail, searches,
questionnaire, and order processing

15. The purpose and target audience
largely determine the…
l Tone (ex. Humorous, serious, light, formal)
l Approach
l Metaphor (Theme)
l Emphasis

16. Specifications of your
presentation
l Playback system
l Multimedia Elements
l Functionality
l User Interface

17. Client Analysis
l Business analysis
l Stakeholder analysis
l Client’s or Company’s
goals

18. Business Analysis
l Their core busines?
l Their market & market position?
l They preceive?

19. Stakeholder Analysis
l Process of systematically gathering and
analyzing qualitative information to determine
whose interests should be taken into account
when developing and implementing a
multimedia product

20. Client’s or Company’s Goals
l Do you want to grow your business?

21. Client’s or Company’s Goals
l Do you want to reduce costs?
l If so, where, and by how much?

22. Client’s or Company’s Goals
l Do you want to launch a new product?

23. Client’s or Company’s Goals
l Do you want to improve customer service?

24. Client’s or Company’s Goals
l Publicity or Online Advertising
l Online Retailing
l News and Information
l Education
l Community
l Art
l Entertainment

25. Audience Analysis
l Demographics
l Cognitive Ability
l Perceptive Ability
l Personality Types
l Ability/Disability

26. Content Analysis
l Text
l Images : Photo, Logo, Symbol, Icon,
Tables, Chart, Illustration
l Audio : Podcast, Sound Effects, Ambient,
Alerts
l Video : Streaming or Non Streaming

27. Interface Analysis
l Interaction Flowcharting
l Real-World User Scenarios : How would
person X expect this information to be
organised. Does person Y find this layout to
be stimulating, based on our demographic
findings?
l Usability Analysis : Standard support,
Accessibility, Cross-platform support

28. Information Architecture
How you organizing the content
to suit your audience

29. Organizational Types
l Hierarchical
l Alphabetical
l Sequential (reading, completing task, etc)
l Chronological
l Matrix
l Organic (just add content as you go)
l Random

30. Visual Design
l Screen Layouts
l Graphic designer usually build these by
creating: Theme, Mood, Style,
l Takes interface design and structure into
consideration