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Media Analysis / Creative Tasks
8 Mark Questions
BTEC First – Digital Media Production
What is representation?
• The following poster has been used to promote a new energy drink
• Some people have complained that this poster is unsuitable.
• Discuss the issues of representation linked to this poster.
Polysemic readings relates to an ACTIVE AUDIENCE theory called the
RECEPTION THEORY.
Whenever a question revolves around representation – you should
always write about stereotypes. The representation is either going
to REINFORCE or REJECT stereotypes, so it is always worth talking
about.
You will notice that the analysis always begins with observations
from the text itself. In this case, the have discussed the male figure,
brick background and graffiti text. Make sure you begin an analysis
by writing about a specific element. OBSERVE-ANALYSE-EVALUATE.
WHAT IS MEANT BY THE TERM ‘STYLISTIC CODES’?
The following poster has been used to promote a new game.
Explain two stylistic features the designer has used to create
meaning for the audience. (4)
This poster is used to advertise a mental health charity website to teenagers.
The designer of this poster has used a variety of techniques to create meaning.
Explain how two stylistic codes have been used in the poster to help get the message across to the intended audience.
WHAT TERMS HAVE YOU LEARNED RELATING TO NARRATIVE?
How well did you do in this lesson?
1. What did you get wrong?
2. What do you need to revise?
3. How/when are you going to do this?

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BTEC First - Analysis Guide

  • 1. Media Analysis / Creative Tasks 8 Mark Questions BTEC First – Digital Media Production
  • 3. • The following poster has been used to promote a new energy drink • Some people have complained that this poster is unsuitable. • Discuss the issues of representation linked to this poster.
  • 4. Polysemic readings relates to an ACTIVE AUDIENCE theory called the RECEPTION THEORY. Whenever a question revolves around representation – you should always write about stereotypes. The representation is either going to REINFORCE or REJECT stereotypes, so it is always worth talking about. You will notice that the analysis always begins with observations from the text itself. In this case, the have discussed the male figure, brick background and graffiti text. Make sure you begin an analysis by writing about a specific element. OBSERVE-ANALYSE-EVALUATE.
  • 5. WHAT IS MEANT BY THE TERM ‘STYLISTIC CODES’?
  • 6.
  • 7. The following poster has been used to promote a new game. Explain two stylistic features the designer has used to create meaning for the audience. (4)
  • 8.
  • 9. This poster is used to advertise a mental health charity website to teenagers. The designer of this poster has used a variety of techniques to create meaning. Explain how two stylistic codes have been used in the poster to help get the message across to the intended audience.
  • 10.
  • 11. WHAT TERMS HAVE YOU LEARNED RELATING TO NARRATIVE?
  • 12.
  • 13. How well did you do in this lesson? 1. What did you get wrong? 2. What do you need to revise? 3. How/when are you going to do this?