Google2012 Its All About Local
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The document discusses Google's focus on local search and changes to its algorithms that prioritize local business listings. It notes that Google's new local search algorithm provides more information for each listing and centers on detailed business profiles. It also recommends that small and medium businesses combine paid search, mobile search, organic search, and content marketing like reviews and social media to maximize discovery on Google. The final pages promote ReachLocal's services for helping businesses succeed with local search optimization.
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Google2012 Its All About Local
- 1. Google 2012: It’s All About Local!!! January 2012 © 2011 ReachLocal, Inc.
- 2. © 2011 ReachLocal, Inc.
- 3. December 2011 Digital Landscape 3 © 2011 ReachLocal, Inc.
- 4. Consumer Behaviour Survey, Q3 2011 4 © 2011 ReachLocal, Inc.
- 5. 5 © 2011 ReachLocal, Inc.
- 6. Is Your Website a ‘Billboard’ in the Desert 6 © 2011 ReachLocal, Inc.
- 7. Or A Website Getting The Right Traffic? 7 © 2011 ReachLocal, Inc.
- 8. New Local Search, January 2011 Google’s Largest Algorithmic Change EVER! Paid ads Map now top right and stays there – map Now predicts a pins now same local query and as organic rank displays all local business listings Reviews provide indicator of quality Much more info on each listing Place page link to Google’s own detailed profile New Local algorithm to help consumers find a local business © 2011 ReachLocal, Inc.
- 9. New Local Search (cont’d) Place page is the center of the universe for Google local Aggregates info from across the web Includes native Google user reviews top review sites across the web Content on Place page drives organic rank in local search © 2011 ReachLocal, Inc.
- 10. Google Buys Motorola Mobile for $12bn 10 © 2011 ReachLocal, Inc.
- 11. 11 © 2011 ReachLocal, Inc.
- 12. 12 © 2011 ReachLocal, Inc.
- 13. YouTube User Statistics • #4 Largest Site on the Internet (#1 Largest video site on the web) • 300 Million Worldwide Visitors a Month (2 Billion views per day) • 24 Hours of video uploaded every minute • #2 Search Engine on the Web • 77% (10.7 Million Adults) of Australians watched or download a video online in Sep 2010 • On average they consume nearly 8 hours of video per month • 26% watched a video on a mobile device Source: Website-monitoring.com, Hitwise – March 2011 © 2011 ReachLocal, Inc.
- 14. Web Presence = More Shelf Space More Ways to be Found © 2011 ReachLocal, Inc.
- 15. Video Search Engine Optimization • Video SEO will result in a thumbnail image designed to promote your brand, product or service appearing in the search result.. • 18% of search engine results pages contain video • Video thumbnails in search have a 41% higher click through rate than text • Videos are 53% more likely to appear on the first page of a Google search than sites that only have text Source: RankAbove 2010 © 2011 ReachLocal, Inc.
- 16. 16 © 2011 ReachLocal, Inc.
- 17. In summary… Google focused on winning Local - their changes making it more complex than ever for SMBs Strategy for maximum discovery combines paid search, mobile search and organic search Paid search ads are still the fastest way to drive quality traffic/leads, but you also need… A fresh stream of quality content including reviews and social marketing can drive organic rank This is an evolution beyond traditional SEO that we call Web Presence Optimization (WPO) © 2011 ReachLocal, Inc.
- 18. VARCentral SPECIAL OFFER YOUR FREE DIGITAL LANDSCAPE HEALTHCHECK. © 2011 ReachLocal, Inc.
- 19. © 2011 ReachLocal, Inc.
- 20. © 2011 ReachLocal, Inc.
- 21. The ReachLocal Platform at Work © 2011 ReachLocal, Inc.
- 22. Anthony Hamilton JP Senior Internet Marketing Consultant 0423 607 326 © 2011 ReachLocal, Inc.