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How to Use Push Notifications on Websites as a Growth Channel
The document discusses the effective use of web push notifications as a marketing tool to increase traffic, retention, and revenue for websites. It outlines how push notifications work, best practices for implementation, and common mistakes to avoid, emphasizing personalization and automation. Additionally, it highlights the advantages of push notifications over traditional marketing channels, particularly in terms of engagement and cost efficiency.
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How to Use Push Notifications on Websites as a Growth Channel
- 1. HOW TO USE (ANDHOW NOT TO USE) PUSH NOTIFICATIONS ON WEBSITES AS A GROWTH CHANNEL Growth Hacking Istanbul November 7th, 2018
- 2. Ata GÜR Education: ’11 BoğaziçiUni, B.Sc. Industrial Engineering ’13 Özyeğin Uni, M.A. Entrepreneurship Work Experience: 7+ years of Work Experience in Digital Marketing at Agency, Startup, Freelance & E-commerce Last job: Head of Digital Marketing at Kliksa Currently: Co-Founder & CEO at Frizbit
- 3. is a marketingautomation tool providing web push notifications increases traffic & revenue by bringing customers back to the websites on mobile & desktop
- 4. - The Funnel -Why Retention? - Overview of Retention Channels - What are Push Notifications? - How do Web Push Notifications work? - Short History of Web Push - Why to Use Push Notifications - How to & How Not to Use - Use Cases of Push Notifications - Critical Mistakes - GDPR Agenda
- 5. 01. AWARENESS Get peopleto visit you 02. ACQUISITION How do users find you? 03. ACTIVATION Users good first experience? 04. RETENTION Do users come back? 05. REVENUE Do users spend money? 06. REFERRAL Do users tell others? The Funnel
- 6. AARRR - PirateMetrics
- 7. New Visitors Marketing inInternet Companies Conversion Rate 2.4% Source: http://www.businessinsider.com/e-commerce-report-shows-returning-customers-are-more-valuable-than-new-ones-2016-3 Returning Visitors Conversion Rate 4.5%
- 8. Retention Channels E-mail SMSRetargeting Ads Social Media App Push Notifications Website Push Notifications
- 9. Mobile Apps High EngagementRate via Push Notification Websites (on Desktop & Mobile) No Comparable Solution in the past ? Push Notifications on Mobile Apps
- 10. A text orrich media message sent by the website, via web browsers, once the user opts-in to receive them to the desktop or mobile device even when user is not on the website. The new subscription-based online retention channel for websites Push Notifications on Websites
- 11. Step 0 (Optional) Howdoes it work? Easy subscription Get permission from your users to send notifications
- 12. Step 1 How doesit work? Easy subscription Get permission from your users to send notifications
- 13. Step 2 How doesit work? Create & Preview Notifications
- 14. Step 3 How doesit work? even when your users are NOT on your website Notification is Sent
- 15. Short History ofWeb Push Notifications for mac Since June 2013, v.7 for all desktop & android Since April 2015, v.42 for all desktop & android Since October 2014, v.44 for all desktop & android Since January 2016, v.44 Web Push Notifications is a new marketing channel for websites to re-engage with their visitors. for all Windows 10+ desktop Since April 2018
- 16. Emails 2% 8% Click Rate Emails 6% Opt-in Rate 2%Web Push Notifications Web Push Notifications Reach Rate Facebook 6% 99% Web Push Notifications Source: Sumo Source: Mailchimp Source: Ogilvy x3 x4 x16 Why to Use Push Notifications? 1. Most Engaging Retention Channel for Websites
- 17. 1. Freemium /Free Trial 2. Lower Monthly Fee Compared to Email Marketing 3. No Extra Cost Charged per Message 4. No Onboarding Fee 5. No Forced Yearly Contracts Why to Use Push Notifications? 2. Free to Start & Cost Effective
- 18. 5-min Setup Why to UsePush Notifications? 3. Easy to Setup & Build a Subscriber Base {.js} 10-min Installation 3-sec Opt-in
- 19. Why to UsePush Notifications? 4. Highly Time Efficient Concise & Quick to Write Short Response Time Automate to Save Time
- 20. Google Chrome forAll Desktops Google Chrome for Android Mozilla Firefox for All Desktops Safari for Mac Opera for All Desktops Mozilla Firefox for Android Opera for Android ~74% of global browsing audience Why to Use Push Notifications? 5. Reach Both Mobile & Desktop Users without Having an App Microsoft Edge for Windows 10+ Microsoft Edge for Windows 10+
- 21. How to UsePush Notifications? Frequency less is MORE
- 22. How to UsePush Notifications? Call to Action
- 23. How to UsePush Notifications? Best Landing Page
- 24. How to UsePush Notifications? Use Rich, Get Rich >
- 25. How to UsePush Notifications? Better Copy … COUPON123
- 26. •Triggering Rule Set •AskLater Rule Set •Appearance •Text content •Image content How to Use Push Notifications? Subscription
- 27. •Segment •Key Value (E-mail,etc.) •Location •Browser •Operating System •Device Type How to Use Push Notifications? Target
- 28. •Subscribers •Opt-out •CTR How to UsePush Notifications? Check Your Metrics & Optimize
- 29. IF A user addsa product to her basket and leaves the website without a purchase THEN After ‘1’ hour, Frizbit sends a personalised notification to remind purchase automatically IF A user visits ‘3’ pages from category ‘International’ within the last ‘7’ days. THEN Frizbit sends a notification about latest article about category ‘International’ automatically E-Commerce Digital Media How to Use Push Notifications? Automate & Personalize
- 30. Suitable for: E-Commerce Retail Travel Entertainment Sample UseCases SEASONAL CAMPAIGNS How did you find your experience? Write a review about your purchase, so that we can improve our services. TIMING: Any time there is a new campaign available
- 31. Suitable for: Media &Blogs Entertainment Sample Use Cases ENGAGEMENT BY POSTS TIMING: Any time there is a new post available SEGMENT: National News
- 32. Suitable for: E-Commerce Retail Travel Sample UseCases CART ABANDONMENT IF Added to cart = Red Aldo High Heel Shoe AND Purchase <= 0 UNTIL Time Passed <= 24 HOURS
- 33. Suitable for: E-Commerce Retail /Brands Travel B2B SaaS SMEs Sample Use Cases RETARGETING IF Product Pages Viewed > 3 AND Product Category = Red Shoes AND Purchase <= 0
- 34. Suitable for: E-Commerce Retail /Brands Travel Media & Blogs Entertainment B2B SaaS SMEs Sample Use Cases RETENTION IF Segment = Premium AND Time Since Last Visit > 1 Month We missed you, Roger! We missed you, Roger! Browse the latest deals for Xmas now Browse the latest deals for Xmas now
- 35. Suitable for: E-Commerce Retail /Brands Travel B2B SaaS Sample Use Cases ENGAGEMENT IF Days Since Conversion > 1 Week AND Conversion Count > 1 How did you find your experience? Write a review about your purchase, so that we can improve our services. How did you find your experience? Write a review about your purchase, so that we can improve our services. Write A Review!
- 36. This data collectedincludes: End Users’ mobile advertising identifiers, such as Apple IDFAs and Android Advertising identifiers; End Users’ email addresses End Users’ IP address, device push token, precise location (e.g., GPS-level) data, network information, language, time zone, product preferences, and privacy preferences. The Parties shall jointly own the SDK Information, and each Party shall be entitled (without further compensation to the other) to use, share, market, license, sell, store, and otherwise exploit the SDK Information to the maximum extent permitted by law, which shall include using the SDK Information for cross-app, cross-device, and other interest-based advertising, analytics and market research. Critical Mistakes About Push Notifications 1. Free vs Paid
- 37. Critical Mistakes AboutPush Notifications 2. Collect Subscribers Under your own Domain, Definitely not under the Sub-Domain of your Service Provider HTTP HTTPS Partly HTTPS +
- 38. Critical Mistakes AboutPush Notifications 3. Don’t Get Blocked by All Your Future Returning Users by Directly Requesting Native Subscription Native Opt-in Box Notify Box Custom Button
- 39. Critical Mistakes AboutPush Notifications With Automation no extra time spent for each notification sent Hi {Jane} Personalisation increases engagement, decreases opt-out rate Accommodation in {Barcelona} for {26 Feb - 2 Mar}? Segmentation & Retargeting boosts revenue & traffic 4. Choose a Solution Providing Dynamic Personalisation & Automation Capabilities
- 40. Critical Mistakes AboutPush Notifications 5. Developing an In-House Push Notifications Solution is more Costly than You Think! • Allocate the time and effort of your valuable IT resources • Later start collecting subscribers • Under-perform compared to your competitors • Not cost-effective to develop for other browsers. • Not feasible to develop state-of-the-art capabilities
- 41. Why to UsePush Notifications? GDPR
- 42. Why to UsePush Notifications? GDPR
- 43. Extended Free TrialFreemiumPrivate Beta For Growth Hacking Istanbul
- 44.