Beacons can enable proximity-based services by triggering actions through mobile apps when devices are near beacons. Beacons use Bluetooth signals to allow mobile devices to understand their indoor location and trigger app notifications. This document discusses how beacons could transform banking by enabling personalized greetings and account information when customers enter branches, as well as contactless cash withdrawals and mobile payments.

1. TRANSFORMING BANKING

2. THE POWER OF BEACONS
PROXIMITY BASED SERVICES
Devices are able to listen for signals from beacons placed in the
physical world and then trigger any experience via an app.
Beacon technology allows a mobile device to
understand it's exact position, even indoors where
typically not able to pick up GPS signals.
Mobile devices automatically wake-up when in
proximity to a beacon, driving engagement with
an app at the right time and place.
Setting up beacons is relatively low cost, as the
hardware is inexpensive and the beacon SDK can
easily be added to an existing mobile application.
Bluetooth is designed to have low power
consumption, which means that there is minimal
impact on the devices battery life.

3. The app on the smartphone can
then trigger an action, such as to
show a notification or change the
UI/UX.
The signal wakes-up smartphones nearby via
Bluetooth Smart or Bluetooth 4.0 if the
smartphone is running a respective App
programmed for this beacon.
Say you're arriving at a bank branch. A beacon
placed at the entrance triggers the app on your smartphone to
inform a second app which is running on a tablet at the bank
counter, that you just entered. The bank staff can instantly view your
name and preferences to allow a personalized welcome and stay.
HOW IT WORKS
BEACONS BRIEFLY EXPLAINED
1
A beacon is a small wireless device transmitting a
continuous bluetooth signal, the so called UUID.
2
3
Also the beacon can trigger the app
to contact a cloud server to check
which action to execute or to
contact any other third party, such
as another app, website or server.
What could that action be? That’s up to you.
Let’s try an example - Banking.
The Result? The most seamless and innovative
interaction, without you as a customer opening an
app, website or inputting information. You're more
engaged with the bank and they can offer the
most personalized service.
5
4
BANK

4. Have your customised solution ready and easily scalable at low
cost, developed by the market-leader in real-time recognition.
OUR SERVICE OFFERING
MARKET-LEADING SERVICES
Use our white label SDK or have a custom App
built by our dedicated beacon experts
Live deployment of beacon campaigns through
our scalable beacon management cloud
As market-leader we offer the fastest beacon
recognition to best suit your use-case
Your individual beacon case implemented in
under 1 month through our renown SDK

5. conichiwa BEACON COMPARISON
The conichiwa standard beacon is the classic choice for
companies working with beacons. The standard beacon is
attached to a hotel lobby, industrial assets, cash machines or
Aeroplanes and works together with an app.
The conichiwa card beacon combines the latest in proximity
technology. This beacon can be carried around by passengers,
factory workers or event attendees. The card beacon no longer
requires an app on the customer side and works together with
a central beacon station. With 8 months of battery life at
constant usage, its fit for any long-term application.

6. HYPER-LOCAL
MARKETING
REAL-TIME
RECOGNITION
CARDLESS
CASH MACHINE
SEAMLESS
PAYMENT
RETAIL BANKING PILOT
OVERVIEW

7. Digitalisation is not something that only happens on computers,
systems or mobile phones but can also be utilised to enhance the
service and experience in the offline environment. Banks need to
transform their branches to better suit the life of a modern
customer - centering branches around becoming a trusted and
welcoming hub. Emphasis is also placed on the customer
experience and the service received inside the branch and outside,
during their daily life, which should be as efficient and
personalised as possible.
A Proximity Pilot aims to showcase how the future of retail
banking works and feels from both the merchant and customer
perspective. The pilot therefore resembles the infrastructure found
in a regular branch, while working standalone without any
integration with databases - in order to keep development and
implementation time low - also making it mobile and light-weight
in order to be set-up anywhere in the world, collecting even more
useful feedback.
Ultimately the pilot will enable all parties and stakeholders to get
hands-on with the future gathering feedback and learnings in
order to build a well-planned live version 1.0 which then can be
integrated into the existing bank’s infrastructure.
RETAIL BANKING PILOT
LEARNING WHAT DRIVES BANKING

8. Send tailored and relevant messages to customers
based on customer profiles and location
Optimise marketing conversion through real life
context awareness and attention driven to offers
Get closer to your customers using a device they love: their
smartphones. Then get into their minds and hearts. Campaigns
will be sent out on premises (in the branch) and beyond the
banking services (at points of interest).
HYPER-LOCAL MARKETING
HIGHLY RELEVANT PUSH-NOTIFICATIONS
Send location-based offers and promotions to
customers based on their preferences

9. Vision: Every branch should be equipped with beacons in order to boost the level of digital offerings available in a branch. As soon as a customer enters a
branch her or she will seamlessly receive the most relevant content based on their interest and their current situation in life. Furthermore, visibility of the
bank is enhanced as virtual advertising spaces are created in addition to the offline advertising at branches. Through the dynamic and personalised aspects
of the content which is pushed to users, conversions are drastically improved. Also corporate customers should have the possibility to utilise the marketing
and customer network to leverage their businesses - they can access the controlled marketing network and use the virtual advertisement spaces to push
out relevant content.
Strategy: Content nowadays must not only be relevant from a topic perspective but moreover must be personalised and fit both contextually as well as
timely into the users life, in order to be regarded as use-full while achieving the intended conversions from the sending party. A bank offers a close network
of premium offline locations which are not utilised to engage with the digital consumer. The content available to customers currently is static, on-pull basis
and not personalised - through bluetooth beacons, personalised and dynamic content can be pushed out to consumers. Through this hyper-local marketing
the value of the offline locations is exponentially enhanced as consumers can now digitally interact on a context-aware basis.
Features: Upon entry of a branch a beacon which is located at the entrance pings the Banking customer App and sends dynamic push-messages to this
App, based on a predefined set of rules. These rules can be defined in the Banking merchant center according to the customer preferences which are
fetched from the centrally stored profile or based on actions such as the time of day or the entrance of a beacon zone. This trigger can also be set upon
exit of a zone or a pre-defined dwell-time within a zone, after which the message should be sent to the Banking customer App. Not only can messages
with information about the branch and products be sent out, but moreover offers and vouchers - added value drivers for customers - linked to the bank.
Furthermore these beacons are also installed at partner locations such as retailers, cafés and restaurant in order to push out messages with relevant
information but also offers, vouchers and discounts at these respective offline locations, driving businesses for the Banking corporate customers while
creating value to the Banking customers.
Lastly also based upon locations within a city which have been geo-fenced, are dynamic push messages sent to the Banking customer App in order to
inform the customer about a offer or a POI such as a flat for sale or an important landmark which is linked to the bank.
HYPER-LOCAL MARKETING

10. Inform the respective service representative
about the arrival and allow fast communication
Real-time user recognition and profiling to
recognise customer upon entry of the branch
REAL-TIME RECOGNITION
THE MOST PERSONAL SERVICE
Customers can create different lifestyle profiles
to match the bank offerings to the needs
Recognise your clients personally the moment they walk into the
branch in order to grant the most personalised service while
increasing customer loyalty - a real differentiator to other banks
and to online banking.

11. Vision: Every banking branch should be equipped with beacons in order to boost the level of personalised service available, greeting customers upon entry
by name, identifying VIP customers and recognising loyal customers. Utilising latest UI/UX research and gamification aspects, customers are promoted to
create user-generated profiles with not only personal information but also lifestyle information in order to enhance both service and financial consulting.
Through the availability of this holistic customer information and user-generated profiles in real-time, you can offer the most efficient and tailored service
as the merchant is fully informed and can focus on the customer rather than trying to gather pieces of information. Furthermore real-time notification can
be sent to customers to inform them about upcoming appointments or potential delays. The experience of the customers are largely enhanced as the bank
branches aren’t anonymous places, but welcoming and personalised hubs.
Strategy: Through the increasing number of online banks, retail banking has become a commodity with not much differentiation between the service
offerings. A constant price battle between banks is ongoing trying to win over customers. Product although only is one side while service and experience is
the true differentiator. In a world where all the information only is a few clicks away and customers are used to a perfect service, the experience inside the
branch must be extraordinary and stick out. Customers don’t just want to be a number, they don’t want to be mainstream but rather receive the most
personalised service possible, tailored exactly to their needs - yet not less efficient but as convenient as the one-size-fits-all service. This service and
experience should be achieved through beacons that allow for a real-time recognition of customers as well as the real-time availability of information to the
merchant.
Features: Upon entry of a branch a beacon located at the entrance pings the Banking customer App. This informs the Banking merchant App in real-time
that this specific customer has just entered - the respective profiles including picture, name and important information are immediately displayed on the
merchant app, allowing for a personal greeting and also a tailored service. All the relevant information about the respective customer can be viewed on the
Banking Merchant App in order to instantly offer the best service possible.
In order to collect the most data and information about a user, the Banking customer App offers three sections - life, soul, bank - where customers can
input personal information in an extremely gamified manner in order to go beyond the standard profile information creating user-generated profiles. As
mentioned above, this information is always pushed to the Banking Merchant App in real-time, allowing the merchant to easily segment the user into
different customer groups to offer tailored services.
REAL-TIME RECOGNITION

12. Customers are recognised and cash machines
seamlessly activated through proximity
CARDLESS CASH MACHINE
SEAMLESS & SECURE CASH
As no card needs to be inserted in the cash
machine or door, skimming and fraud is reduced
Customers can securely authenticate the
withdrawal through fingerprint or code
Banking customers gain the possibility to seamlessly withdraw cash
from cash machines without inserting their card, but simply by
stepping close to the cash machine beacon zone and securely
authenticating the withdrawal by fingerprint on their smartphones.

13. Vision: In a world where taxis, food and shoes can be ordered with one click and mobile payment is becoming increasingly mainstream, the fundamental
question is how traditional cash fits into this eco-system. With 50% of transactions still being cash a medium term elimination of this payment type is not
foreseeable, hence the digitalisation and disruption of at least the withdrawal process is a necessity and will set the bank apart from the rest of the market,
establishing a new seamless and secure standard that is more in line with the everlasting mobile lifestyle of users. While digitalising the cash machine is
one part, also the access to the self-banking areas within branches needs to be revolutionised in order to unlock the door through the Banking, making it
possible to withdraw cash in the most seamless and secure method with nothing but the Banking customer App.
Strategy: Just under 50% of all transactions in the UK are still conducted in cash, keeping the demand for cash very high. During the rise of mobile
payments, the market has continuously been disrupted and challenged by new technologies, only the cash machine market has maintained it’s traditional
functionalities. Even if one aims to create a truly mobile banking experience, the withdrawal of cash must be taken into consideration, as many transactions,
especially day to day transactions, can only be conducted in the traditional way. Therefore it must be possible to withdraw cash through a mobile app
without the need of a physical bank card. Furthermore this allows to create a seamless withdrawal process which is fast and convenient, while also being
safer than before, as the bank card can not be skimmed during the insertion into the cash machine.
Features: In front of a bank branch the customer can use the Banking customer App to unlock the door to the self-banking area through Bluetooth-Low-
Energy. As soon as the Banking customer App is opened, the doors will unlock seamlessly. After entrance the customer can step close to an Cash machine
and the beacon inside of the cash machine will automatically trigger the Banking customer App, which in turn will contact the banking server and activate
the cash machine. A welcome screen with a personal greeting is displayed and the user can enter the required withdrawal amount in the Banking customer
App, authenticate this withdrawal through a fingerprint or a predefined pin code in the Banking customer App. Importantly the likelihood of bank card
skimming is drastically reduced as the card is neither required for the door opening nor at the cash machine. After the withdrawal a receipt is sent to the
customer via email. Furthermore cash withdrawal reminders can be set, that customers are regularly informed about close-by cash machines in a
predefined pattern in order to never run out of cash or pay high transaction fees at non-Banking cash machines.
CARDLESS CASH MACHINE

14. Customers are recognised and payment
seamlessly authenticated through proximity
SEAMLESS MOBILE PAYMENT
THE FASTEST PAYMENT EXPERIENCE
PCI & FCA compliant payment process through
Banking bank account or credit card scheme
Customer and merchant have easy process,
complete transparency and valuable date
The more complex payments are the less likely customers are
willing to purchase. By making the payment process simple and
seamless, customers’ basket sizes can be increased.

15. Vision: The Banking customer App should do more than only mirror your bank account information or be used for transferring money but moreover should
be the customers one-stop solution for all financial transactions. Banking customers should be able to seamlessly pay at partner retailers and corporate
partners who are running the Banking payment App with attractive financial conditions in order to generate more real-time data but simultaneously create
a fully functional payment eco-system without the need for card schemes, but by directly extracting money from one and transferring this to another
account. These payments can be authenticated merely through proximity up to a predefined level and after require the user authentication via fingerprint.
This would allow Banking to make a big move into mobile payments while holistically enhancing payment for both the businesses as well as the customer,
while benefitting from more transaction-volume.
Strategy: Mobile payments are on the rise and consumers want to enjoy the most seamless payment experiences possible, taking out the hassle, making
them more transparent and secure, while extracting more data in real-time to optimise the reporting. Payments have to be as seamless as possible to
enhance the average basket size as well as increase the user satisfaction, which can be made possible if smaller amounts can simply be authenticated
through proximity, i.e. an app user standing in front of a merchant and authenticating this payment through the mere presence, rather than entering pins,
signing receipts or taking out their card at all. While there are different wallet solutions on the market, the consumer always has an issue with finding a
trusted solution that can securely handle the payments on his behalf. Banking is such a trusted partner with a sufficiently large reach, in order to create its
own wallet eco-system. Being a financial service partner not only means managing a bank account or a loan on a customers behalf, but offering a tailored
solution in all parts of the users financial life.
Features: When customer with the Banking customer App enters a partner retail location, a beacon in the location pings the Banking customer App which
then sends the respective customer profile to the BD payment App. The customer profile pops-up in real-time, the payment amount can be entered the
payment is simply confirmed by the proximity of the Banking customer to the beacon. The respective amount is securely charged from the respective
Banking customers bank account or the stored credit card. Following the transaction a PDF receipt is automatically sent to both the retailer or corporate
customer as well as the respective Banking customer - both parties can use the generated data in real-time to enhance the daily business as well as the
Banking reporting respectively.
SEAMLESS MOBILE PAYMENT

16. OTHER SUCCESS CASES
LEADING COMPANIES RELYING ON US

17. conichiwa PROMISE
ALWAYS AT YOUR SIDE
Our team of leading beacon experts has been working in the
beacon space for over 3 years. Having served several market-
leading companies, we are confident to deliver one of the
fastest and most scalable beacon solutions on the market.
Therefore with every project we accept, comes our conichiwa
promise, refunding you 100% of the costs in case we cannot
deliver up to the standard and deliver a functioning beacon
case within the promised time-frame.

18. YOUR PROXIMITY AGENCY
Maximilian Waldmann - CEO
Ohlauer Straße 43
10999 Berlin