Shoogloo Mobile is a mobile performance marketing agency that specializes in hyper-targeting mobile advertisements through real-time bidding (RTB). They offer accurate mobile campaign creation, pinpoint dynamic targeting, and high conversion rates for advertisers and agencies. Their services include profiling users by location, context, and behavior to enhance ad relevance. They source traffic from search, social media, direct publishers, and programmatic exchanges for a diverse inventory reach across Asia Pacific.
Adiquity is a state of the art Mobile Ads Optimization Platform that
generates high monetary returns for publishers through real time optimization
applied on global ad inventory sourced from our leading ad network
partners.
Adiquity Mobile Ads Platform offers fill rates of upto 95-100% through its
partnership with more than 25 Global Mobile Ad Networks across the world.
Learn how ironSource Aura, the world’s first smart content recommendation platform, can turn any device – whether it’s a smartphone, laptop or smart TV – from a static machine into a dynamic, responsive channel that builds an ongoing relationship with your customers.
Hotels Combined is a behemoth in the hotel booking space, but faced significant challenges with the advent of apps such as AirBnb.
This slide-doc was developed to generate the sense of urgency required to meet that challenge.
We think it came out pretty good, what about you ?
OpenUp's unique algorithm RIOTx allows brands and publishers to increase purchase intent. OpenUp was part of 500 Startups Batch 22 and is part of the 22X Fund portfolio
Adiquity is a state of the art Mobile Ads Optimization Platform that
generates high monetary returns for publishers through real time optimization
applied on global ad inventory sourced from our leading ad network
partners.
Adiquity Mobile Ads Platform offers fill rates of upto 95-100% through its
partnership with more than 25 Global Mobile Ad Networks across the world.
Learn how ironSource Aura, the world’s first smart content recommendation platform, can turn any device – whether it’s a smartphone, laptop or smart TV – from a static machine into a dynamic, responsive channel that builds an ongoing relationship with your customers.
Hotels Combined is a behemoth in the hotel booking space, but faced significant challenges with the advent of apps such as AirBnb.
This slide-doc was developed to generate the sense of urgency required to meet that challenge.
We think it came out pretty good, what about you ?
OpenUp's unique algorithm RIOTx allows brands and publishers to increase purchase intent. OpenUp was part of 500 Startups Batch 22 and is part of the 22X Fund portfolio
We add wings to every advertiser’s desire by our programmatic platform.
Demandesk is a unified platform which is crafted for self-serving programmatic advertisers, with the trailblazing DSP technology which helps in maximizing ROIs and delivering best responses. We ensure quality traffic for all your campaigns delivered via our DSP. Our smarter allocation suggestions will increase your brands’ visibility and make your promotions enjoyable.
Demandesk will assist you in tracking down relevant users, which drive traffic across their apps and mobile/desktop sites. We value every business and promise to help you reach your campaign goals.
Find out how Dots used smart segmentation together with in-app messages to support a better user experience and drive in-app purchases, boosting LTV per user by 25% and total revenue by 33%.
The mobile marketing tools complement and increase the efficiency of marketing in its entirety, from the product through communication and events to sell channels and processes.
There's a significant shortage of truck drivers in America. And, using traditional methods of reaching drivers simply doesn't work anymore, because truckers are passive candidates. Most already have a good job. A mobile and digital advertising strategy from Purplegator will help your business stand apart from the rest and allow you to actively recruit CDL drivers on the same day you start with us!
https://www.purplegator.com/portfolio-item/delivering-talent-international-carrier-service/
The Hard Truths Behind Customer Acquisition - MoMo Singapore Panel slides dur...Colin JG Miles
A couple of slides to stimulate the debate on what is the real essence of customer "APPquisition" strategy and how it fits practitioners approaches to marketing their Apps.
Google's Quality Raters' Guidelines and algorithm updates.Marie Haynes
This is a 50 minute talk I did at Digital Dealer in Vegas. We covered a lot of info about the Quality Raters' Guidelines including information about what they say about ads.
Enhancing user experience with rewarded ad monetizationironSource
App monetization shouldn’t come at the expense of user experience. In fact, when done right, it can actually enhance both user engagement and enjoyment. In this presentation, originally presented by Tal Shoham at Casual Connect Kyiv, learn actionable ways to improve ad engagement and usage rates, and how to better understand The Golden Ratio of ads within your app. Understand how the virtuous cycle of monetization can turn your app into a successful, sustainable business (with happy users).
bfonics is an enterprise class proximity marketing platform.
Our Vision is to enable retail providers to effectively engage with their customers and create meaningful shopping experience for them.
We deal with BLE and WiFi Beacons
Mobile Marketing - Consumer journey use casesAnshu Sharma
I have covered details around Mobile Marketing, and structured my presentation
1) Landscape
2) Dollar Flow in the AD Ecosystem
3) Traditional VAS Marketing Methods for Feature Phones
4) Mobile Marketing
5) Automation of Campaigns based on Data - Machine Learning
6) Investor Interests in the Space
7) Traditional Cookie Data from Traditional Browsers
We add wings to every advertiser’s desire by our programmatic platform.
Demandesk is a unified platform which is crafted for self-serving programmatic advertisers, with the trailblazing DSP technology which helps in maximizing ROIs and delivering best responses. We ensure quality traffic for all your campaigns delivered via our DSP. Our smarter allocation suggestions will increase your brands’ visibility and make your promotions enjoyable.
Demandesk will assist you in tracking down relevant users, which drive traffic across their apps and mobile/desktop sites. We value every business and promise to help you reach your campaign goals.
Find out how Dots used smart segmentation together with in-app messages to support a better user experience and drive in-app purchases, boosting LTV per user by 25% and total revenue by 33%.
The mobile marketing tools complement and increase the efficiency of marketing in its entirety, from the product through communication and events to sell channels and processes.
There's a significant shortage of truck drivers in America. And, using traditional methods of reaching drivers simply doesn't work anymore, because truckers are passive candidates. Most already have a good job. A mobile and digital advertising strategy from Purplegator will help your business stand apart from the rest and allow you to actively recruit CDL drivers on the same day you start with us!
https://www.purplegator.com/portfolio-item/delivering-talent-international-carrier-service/
The Hard Truths Behind Customer Acquisition - MoMo Singapore Panel slides dur...Colin JG Miles
A couple of slides to stimulate the debate on what is the real essence of customer "APPquisition" strategy and how it fits practitioners approaches to marketing their Apps.
Google's Quality Raters' Guidelines and algorithm updates.Marie Haynes
This is a 50 minute talk I did at Digital Dealer in Vegas. We covered a lot of info about the Quality Raters' Guidelines including information about what they say about ads.
Enhancing user experience with rewarded ad monetizationironSource
App monetization shouldn’t come at the expense of user experience. In fact, when done right, it can actually enhance both user engagement and enjoyment. In this presentation, originally presented by Tal Shoham at Casual Connect Kyiv, learn actionable ways to improve ad engagement and usage rates, and how to better understand The Golden Ratio of ads within your app. Understand how the virtuous cycle of monetization can turn your app into a successful, sustainable business (with happy users).
bfonics is an enterprise class proximity marketing platform.
Our Vision is to enable retail providers to effectively engage with their customers and create meaningful shopping experience for them.
We deal with BLE and WiFi Beacons
Mobile Marketing - Consumer journey use casesAnshu Sharma
I have covered details around Mobile Marketing, and structured my presentation
1) Landscape
2) Dollar Flow in the AD Ecosystem
3) Traditional VAS Marketing Methods for Feature Phones
4) Mobile Marketing
5) Automation of Campaigns based on Data - Machine Learning
6) Investor Interests in the Space
7) Traditional Cookie Data from Traditional Browsers
Las nuevas características de la Investigación científica, multirreferencial, multidisciplinar e interdisciplinar, requieren de entornos colaborativos, para poder desarrollar proyectos de investigación, compartir registros y resultados con actores ubicados físicamente en lugares diversos. Ésto permite el desarrollo de competencias profesionales que serán movilizadas en el campo de la vida laboral.
ТПЛМ 1052 Логістика в системі управління організацією. О.М.Горяїнов (2009)Oleksiy Goryayinov
Презентація з дисципліни «Логістика» (для менеджерів). Наведено матеріал «5.2 Логістика в системі управління організацією» (поняття “менеджмент”, «Top management», ланцюг повної вартості та інше)
The math behind Smadex
The limits of Fixed CPA acquisition
Smadex analyzes hundreds of first and third party data points, defining a Predicted LTV score for each user characteristic, feeding its algorithm to create a acquisition portfolio strategy reaching each cluster of users according to its expected value to the business and the predicted market Customer Acquisition Cost (mCAC).
This way, you pay for the real valueof each user and you maximize scale, while keeping campaigns limited by your targeted CPA goal .
Most advanced App Marketers are looking for two things: a profitable Customer Acquisition Cost and scale. The typical programmatic algorithm is built around bidding for impressions, trying to get as many as possible as long the CPA goal is reached. This usually means advertisers end up paying more for users that generate lower value to their business and not pushing enough for users of higher value (and higher Acquisition Cost).
How Portfolio-based bidding works
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
Onyx Beacon: technology and commercial presentation 2015Onyx Beacon
Complete presentation of our solution, including our iBeacons, CMS, SDK and mobile applications. Introducing the most common use cases of our solution: retail proximity marketing, events marketing, asset tracking, smart public transport and hospitality.
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
3. Mobile performance
ABOUT SHOOGLOO MOBILE
PERFORMANCE MARKETING EXPERTS
LOCAL . CONTEXTUAL . BEHAVIORAL
Targeting by location combined with contextual
and behavioral segmentation to enhance the
relevance of mobile advertisement.
4. Mobile performance
WHAT WE OFFER
SHOOGLOO SERVICES FOR ADVERTISERS AND Ad AGENCIES
ACCURATE MOBILE CAMPAIGNS
PINPOINT DYNAMIC TARGETING
HIGH CONVERSION RATE
EASY TO OPERATE
REAL TIME REPORTING
• IN-APP & MOBILE WEB
• SOCIAL MEDIA CHANNELS
• RTB WITH HYPER LOCAL GEO, PROFILE-BASED AND APP CENTRIC TARGETING
• EXCLUSIVE, PREMIUM PUBLISHER INVENTORY
• SEARCH, PPC OPTIMISED
• LONG TAILED TRAFFICPURE PERFORMANCE BASED
5. Mobile performance
MODE OF TRAVEL?
EVERY POSSIBLE WAY TO REACH THE RIGHT USER
Best of traffic from optimized
search results across multiple SE
SEO/PPC
Across all Social Media channels to
get the targeted profiles
SOCIAL
Premium publisher, private
marketplace traffic
DIRECT
RTB on profiling, targeting across a
plethora of exchanges/SSPs
PROGRAMMATIC
RICH SOURCE OF INVENTORY , DIVERSE & EXCLUSIVE
Across Asia PAC through the top
affiliate networks
NETWORK
6. Hyper RTB experts
HOW WE DO RTB?
LOCAL, CONTEXTUAL, BEHAVIORAL
Real-time and historical data
collected and combined to create
accurate user profiles
PROFILING
Geo-Profiling and Geo-targeting
based on real-time and historical
time and space fingerprinting
LOCATION
Combining our profiling with our
Geo abilities to provide the best
targeting model
TARGETING
Mining and analysis RTB data
streams from multiple exchanges
and SSPs into organized &
coherent data
RTB ENHANCEMENT
BEST PROGRAMMATIC BUYING APPROACH, ROI GUARANTEED
7. Mobile performance
OUR SERVICES
FULL SUITE
TRACK & IMPROVE
PERFORMANCE
CAMPAIGN PRE-LAUNCH
ANALYSIS
PLAN & MONITOR
CAMPAIGN BUDGET
REAL-TIME ANALYSIS
DURING CAMPAIGN
OPEN PLATFORM- TO ALLOW OUR PARTNERS TO UTILIZE AND TRANSACT ON OUR PLATFORM IN THE
WAY THAT SUITS THEM BEST, PROVIDING MORE VALUE AND EASE OF USE IN ONE PLACE.
“ACCESS THE WAY YOU WANT IT”
8. Hyper RTB experts
ADVERTISING FORMATS
HOW ADs WILL BE DISPLAYED
INTERSTITIAL ADS RICH MEDIABANNER ADS NATIVE ADs
VIDEO ADs
10. Hyper RTB experts
WHAT WE NEED FROM ADVERTIZERS
SIGNED IO
CREATIVES- BANNERS AND VIDEO- 57% INCREASE IN MOBILE VIDEO VIEWING IN THE
LAST YEAR THUS IT’S BETTER TO PROVIDE US VIDEO CREATIVES
ALL SET TO TAKE OFF
CREATING ADS ON THE FLY: FOSTERING CREATIVITY IN THE PROGRAMMATIC ERA.
Shoogloo Mobile helps advertisers make real time media mix and
performance decision to optimize marketing spend
11. Hyper RTB experts
CONTACT US
WHEREVER WE ARE
306, 3rd Floor, Welldone Tech Park
Sohna Road, Sector 48
Gurgaon – 122018, India
Contact: +91 124 4576880
SHOOGLOO MOBILE PVT. LTD.
www.twitter.com/shoogloomobile
www.facebook.com/shoogloomobile
hyper-rtb@shoogloomobile.com
www.shoogloomobile.com
www.linkedin.com/shoogloomobile