How and why its time for librarians and libraries to break from the traditions of linear single track communication and embrace all the communication channels at our fingertips in order to engage and converse with our users.
Andy Priestner & Ange Fitzpatrick
Cambridge Judge Business School
Portable Social Graphs - Imagining their PotentialShiv Singh
Facebook Connect is being rolled out on more and more sites but its not always being used to its fullest potential. Here are some provocative ideas for how Facebook Connect can be used to help marketers achieve their digital marketing objectives
The Big Social Media Brand LookBook via MarketoFlutterbyBarb
The Big Social Media Brand LookBook via Marketo. Social Media is all about the visuals. Whether it is your cover photo on Facebook, your sponsored update on LinkedIn, or your Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way.
A picture means a thousand words on social, and today’s marketers have to hit the right notes to get heard through all of the noise on each channel.
This is my Social Media version of the movie... Well actually, its a collectuon of social media case studies for an office presentation. How today's Eat Pray Love is equated with Facebook, Twitter and Youtube.. That is what this presentation is all about.
Interested in delivering webinars, but don't know where to start? This PowerPoint is from a one hour TechSoup webinar by program manager Kyla Hunt and independent library consultant, author, and trainer Stephanie Gerding on the basics of providing effective webinars.
Discover:
How is online training different from ace-to-face or in-person training?
What planning is involved in designing and delivering a webinar?
How do you encourage audience participation and interaction?
What are the differences between webinar platforms?
Archive available at: http://techsoupforlibraries.org/events/training-an-invisible-audience-delivering-effective-webinars
Portable Social Graphs - Imagining their PotentialShiv Singh
Facebook Connect is being rolled out on more and more sites but its not always being used to its fullest potential. Here are some provocative ideas for how Facebook Connect can be used to help marketers achieve their digital marketing objectives
The Big Social Media Brand LookBook via MarketoFlutterbyBarb
The Big Social Media Brand LookBook via Marketo. Social Media is all about the visuals. Whether it is your cover photo on Facebook, your sponsored update on LinkedIn, or your Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way.
A picture means a thousand words on social, and today’s marketers have to hit the right notes to get heard through all of the noise on each channel.
This is my Social Media version of the movie... Well actually, its a collectuon of social media case studies for an office presentation. How today's Eat Pray Love is equated with Facebook, Twitter and Youtube.. That is what this presentation is all about.
Interested in delivering webinars, but don't know where to start? This PowerPoint is from a one hour TechSoup webinar by program manager Kyla Hunt and independent library consultant, author, and trainer Stephanie Gerding on the basics of providing effective webinars.
Discover:
How is online training different from ace-to-face or in-person training?
What planning is involved in designing and delivering a webinar?
How do you encourage audience participation and interaction?
What are the differences between webinar platforms?
Archive available at: http://techsoupforlibraries.org/events/training-an-invisible-audience-delivering-effective-webinars
Slide show from "Killing It with Kindness: Incorporating Sustainable Assessment through Kindness Audits," a Virtual Conference Webcast given by Jessica Olin and Joe Hardenbrook on March 26, 2015 as part of the Association of College and Research Libraries Conference, Portland, Oregon.
Session Description: "Learn how to design and conduct a kindness audit, a low-cost and high-reward assessment method that helps librarians examine barriers to library services and spaces through a user experience lens. Varying methods for kindness audits, lessons learned, and suggestions for identifying and implementing low-cost improvements for library spaces and services, will all be discussed."
URLs for the narrative will be available soon.
Saitko kutsun puhujaksi? Onko edessä seminaariesitelmä? Ei hätää! Tämän diasarjan avulla osaat taatusti toimia niin kuin 90 % muistakin suomalaisista asiantuntijoista. Muista pukeutua joko vaaleansiniseen kauluspaitaan tai mustaan jakkuun.
Good graphic design doesn’t happen by mistake, and neither does clever font marriage. With this Ultimate Guide to Font Pairing we show you how to make your designs beautiful, with simple and effective type applications
Read more at http://blog.canva.com/the-ultimate-guide-to-font-pairing/#Q3yEZPx6iwbBkRME.99
A series of 10 small tips for anyone leading a session of instruction.
Divided into Session Structure, Tablet as Teaching Assistant, Hand-Outs and Materials, there's a mix of things to make your life easier as the teacher or trainer, and your delegate's lives easier.
Associated blog post explaining each one in more detail at bit.ly/10TinyTips.
What is UX and how can it help your organisation?Ned Potter
An overview of User Experience techniques. No longer just web usability testing, there's a new much more human movement in UX. This presentation outlines the key components, with examples: ethnography, and human-centred design.
The 4 Most Important PowerPoint RULES for Successful PresentationsNed Potter
There are a million and one tips and tricks for using PowerPoint effectively, but what REALLY matters most? This presentation takes the 4 most important changes you can make to your presentations and explains simply how to go about them.
The focus is on use of images, making one point per slide, not using bullet points, and keeping things simple. Each of the rules is backed up by actual research, into multimedia learning principles, conducted at the University of California.
There's also several useful sites linked to, including 5 fantastic image resources, and a great place to download fonts.
See the associated blogpost for this slidedeck at http://www.ned-potter.com/blog/the-4-most-important-powerpoint-rules-for-successful-presentations.
If you're interested in more presentation tips, have a look at the other presentations on this Slideshare account, or head over to www.ned-potter.com/blog, where I've also written extensively about Prezi.
In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves.
Read the full article on LinkedIn: http://linkd.in/1iWCXgB
Create your own SlideShare presentations in Canva: https://www.canva.com/
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
A stripped down version of a presentation I gave to students in Latvia - it's a fantastic time to be shaping the profession of librarianship, so this slide-deck is about the world and the way it's changing, trends for the future, and how to make the most of being a librarian.
How Nonprofits Should Adapt Their Social Media Strategy in 2020Julia Campbell
Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020!
In this free online training, you will learn:
⚡️ The key changes in the current social media landscape that affect nonprofits;
⚡️ The three seismic shifts affecting donor behavior and preferences;
⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them;
⚡️ Tools and apps for social media management and content creation.
I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!
A Presentation About Community, By The CommunityNeil Perkin
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
Final 559 Presentation: Information Literacy, Web 2.0, and Public LibrariesUBC
My final presentation for LIBR 559. The paper that I wrote was about using social media to teach information literacy skills to public library patrons, and this slideshow
The University of Cambridge takes its academic integrity seriously. As a student you will be expected to properly reference your sources using the Harvard style. In this session, we will cover the University’s policy on plagiarism and provide you with an introduction to the Harvard Referencing Style. This will be followed by a demonstration of Zotero, an open source referencing management tool.
A copy of the 2018 Be Prepared! session run by the Cambridge Judge Business School Information & Library Services team on using databases to source information on your future employer before an interview
Information & Library Services Presentation for the 2016 EMBAs. The presentation includes: list of databases, library support, definition of plagiarism, plagiarism quiz, and the basics of Harvard Referencing.
These are the slides from the Cambridge Judge Business School's Master of Studies in Social Innovation residential week Library session. The presentation covered tips and techniques to use for researching the first assignment.
Here is the PGDE Induction and Referencing presentation from the Information and Library Services at Cambridge Judge Business School presented on 9th September 2016.
More from Cambridge Judge Business School Information & Library Services (20)
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Introduction to AI for Nonprofits with Tapp Network
Broken library communications and how to fix them
1. Broken Library Communications
and how to fix them
Andy Priestner & Ange Fitzpatrick
https://www.flickr.com/photos/8424687@N08/4469027077/
2. It’s time for librarians to leave the OLD and BROKEN WAYS of
communicating behind…
(N.B. We’re not saying ditch phones though)
https://www.flickr.com/photos/bagels/2469383971/
3. 1. All those ENDLESS WORDY UNREAD EMAILS.
Did you know - the average email OPEN RATE at Universities is ONLY 20%?
If you’re only sending emails, you’re only reaching some of your users.
https://www.flickr.com/photos/carbonnyc/2236649349
4. 2. Those EMBARRASSING SIGNS with TERRIBLE FONTS and
UNFORGIVABLE CLIPART.
(What’s that you say? ‘No-one does these anymore?’ Not true. We’ve seen them.)
Image: Andy Priestner
5. 3. All that LIBRARY JARGON (OPAC, classmarks, holds, Boolean,
Shibboleth, periodicals, full-text, indexing) that make users go ‘HUH?!?’
If you have to explain what the word means you shouldn’t be using it. End of.
https://www.flickr.com/photos/joebenjamin/5009411920
6. 4. Pushing PRODUCT NAMES & ACRONYMS that mean nothing to our users,
instead of SELLING THE BENEFITS of using our products and services.
Products not benefits
https://www.flickr.com/photos/kristianedlund/3781407504
7. 5. All that NEGATIVE Removing MESSAGING negative which focuses comms on what users and
CAN’T
DO, rather than on what they CAN DO. Your users need to feel welcomed
rather than that they’ve been caught trespassing!
simplifying rules
https://www.flickr.com/photos/summerreader/1012187983/
8. 6. Library staff who are UNFRIENDLY and UNWILLING to help users, or
are unaware of either the CUSTOMER SERVICE or KEY SERVICE
MESSAGES expected of them.
https://www.flickr.com/photos/alc_chris/13375082825/
Whole service
https://www.flickr.com/photos/nowovyr/9629849953/
9. 7. OVERWHELMING your users by trying to tell them ABSOLUTELY
EVERYTHING there is to know about your service.
https://www.flickr.com/photos/alc_chris/13375082825/
Whole service
10. 8. The belief that the VALUE and COMPLEXITY of our services is understood
by our users (and senior management) despite a LACK OF EFFECTIVE
COMMUNICATION, or indeed any true communication strategy.
FACT: IT IS NOT UNDERSTOOD.
https://www.flickr.com/photos/st3f4n/4012030328/
11. So if they are the OLD, BROKEN WAYS what are THE NEW?
https://www.flickr.com/photos/mhaithaca/4832279297
12. In this age of numerous and overlapping information channels, we need to
communicate the value of our services ANYWHERE and EVERYWHERE.
There are far more opportunities and ways of CONNECTING with our users
than ever before.
https://www.flickr.com/photos/jenny-pics/3734424634/
13. Making a conscious decision to be present on all channels – blogs, Facebook,
Twitter, YouTube, SlideShare – in order to MAXIMISE your REACH and
demonstrate your INFORMATION EXPERTISE.
They won’t start from the library website, we need to get in their LINE OF
SIGHT and, where possible, SEARCHABLE from Google.
https://www.flickr.com/photos/loriho/4387158895/
14. Recognising that DIFFERENT COMMUNICATION CHANNELS have
DIFFERENT AUDIENCES and that together these channel audiences add
up to 100% OF YOUR USERS.
https://www.flickr.com/photos/marfis75/7968954274/
15. Because social media channels and their audiences are different, your
COMMUNICATION STYLE must be TAILORED to each platform.
TWITTER: short, attention-grabbing, conversational, current
FACEBOOK: more real estate so more visual, room for text, fun visuals
BLOG: more discursive, opportunity to present an idea, informal
But ALL of them need to offer ENGAGING CONTENT.
https://www.flickr.com/photos/graceeaa/328603935/
16. In the Kevin Costner movie FIELD OF DREAMS there’s the famous line:
‘IF YOU BUILD IT THEY WILL COME.’
But this is AT ODDS with the REALITY of communication platforms today.
Just because a channel EXISTS does NOT mean it will be USED.
Don’t expect users to flock to your website/VLE/Intranet. Also, wear better jeans.
Image: Universal Pictures
18. It is now vital that information, data, and support, in other words, your
ENTIRE SERVICE, is made available, and seamlessly, WHEREVER YOUR
STUDENTS ARE.
Commuter slide
https://www.flickr.com/photos/nanagyei/9265655720/
19. And for us to express, in this age of the individual, that we librarians are
interested in our users as people – in their INDIVIDUAL UNIQUE NEEDS.
And PERSONALISING and TAILORING our services as much as we can to
meet these needs.
https://www.flickr.com/photos/catatronic/2617296030
20. It is vital to secure the BUY-IN, ENGAGEMENT, and COMMITMENT of
your staff to your communication strategy by involving them in its
DEVELOPMENT and DELIVERY.
Buy-in – agree key messages together
Effective communication strategies benefit from both BOTTOM-UP and TOP-DOWN
perspectives.
https://www.flickr.com/photos/dexxus/5794905716/
21. There should no longer be a question of WHETHER libraries and librarians
should be on SOCIAL MEDIA, but rather HOW they should be using it.
Go social
https://www.flickr.com/photos/jasonahowie/7910370882/
22. In a nutshell you should be on SOCIAL MEDIA for:
Go social
CONVERSATION; to PROMOTE your services and support; to ENGAGE
with your users; and ADVISE them on BEST PRACTICE USE of its many
channels for academic & career-based purposes.
https://www.flickr.com/photos/ilse/3389565299
23. Specifically, people coming to Twitter have the mindset to DISCOVER AND
EXPLORE, so we librarians absolutely must INHABIT and KNOW ABOUT
THAT SPACE to help them on that journey.
https://www.flickr.com/photos/smb_flickr/1555061177
24. We have far more COMPETITION than ever for the ATTENTION of our
users, and what is more, everyone’s ATTENTION SPAN is shorter, so we have
to make a more concerted effort to craft ENGAGING CONTENT.
https://www.flickr.com/photos/jonathancohen/5524631799/
25. In addition to your website, posters and presence on various channels, you need
screens displaying content that actively advertise your SERVICES.
Image: Andy Priestner
26. Also use them to promote institution-wide events, or to comment on current
information-related news stories. This will show that you are keyed into both
the CULTURE of your workplace and the WIDER WORLD around you.
Image: Andy Priestner
27. Use BEAUTIFUL or ARRESTING images to connect with your users,
drawing them into your messages and content.
https://www.flickr.com/photos/10159247@N04/2992344975/"
28. Craft JOURNALISTIC HEADLINES to hook users into your content
(although don’t stoop quite as low as tabloid newspapers).
https://www.flickr.com/photos/debaird/214232327/"
29. Employ ‘CALLS TO ACTION’ at the end of blogs, Facebook posts, and in
tweets, in order to engage and converse with your audiences.
https://www.flickr.com/photos/jpeepz/220670731/
30. Create content which is both EASY TO CONSUME and DISPOSABLE: the
information equivalent of takeaway food. They will COME BACK FOR MORE.
https://www.flickr.com/photos/markturner/3460610476/
31. Don’t be afraid to inject a sense of humour in your communications. Use
FUNNY IMAGES or stories to entertain your reader. 19% of YouTube is cats!
INFORMALITY make us more APPROACHABLE and does not have to equal
UNPROFESSIONAL. Today we need to step into the culture of the Internet.
https://www.flickr.com/photos/lisadragon/4278603209/
32. Remember that CONTENT IS KING. There is no value in being on a
communication channel unless your users RESPOND to, ENGAGE with,
and ENJOY, your content.
https://www.flickr.com/photos/foodishfetish/8149568537/
33. Continue to send emails, but do so LESS FREQUENTLY, in a more
TARGETED way (to specific groups), and with ONE KEY MESSAGE.
But NEVER rely on email as the ONLY means of communication.
https://www.flickr.com/photos/21560098@N06/9653431166/
34. TEACHING and TRAINING in the classroom is one of the best ways of
ENGAGING , and COMMUNICATING with, your audiences. Fight for space
on the TIMETABLE and seek to make library sessions compulsory.
Image: Andy Priestner
35. ALWAYS seek INTERACTION in the classroom: volunteers to demonstrate
databases, games and competitions, hands-on elements, Q&As, voting.
Above all, seek to make sessions FUN and MEMORABLE.
Image: Andy Priestner
36. Teaching sessions should be as much about BREAKING DOWN
PRE-CONCEPTIONS and proving that we are NOT what they think we are
(as much as about the services we offer).
We should also be aiming to move into ‘NEW MARKET SPACES’ with our
teaching: SOCIAL MEDIA, CREATIVE COMMONS, OPEN ACCESS, etc.
https://www.flickr.com/photos/emdot/4333793740/
37. TEACHING should be INTERACTIVE, it should make time for
CONVERSATION and QUESTIONS. Make it worth their while.
It should also communicate that we can PRESENT, but also that we can LISTEN.
https://www.flickr.com/photos/ucdaviscoe/6303100423/
38. It is also key for all staff to GO THE EXTRA MILE thereby communicating
that we are invested in, and CARE about, the service we are offering.
Going extra mile
Expectations of libraries and librarians are SO LOW that it should not be
difficult to be seen to do this. Its an EASY WIN for librarians everywhere.
https://www.flickr.com/photos/drgillybean/358117918/
39. Today we have to be FASTER THAN EVER. Users won’t wait as long as they
used to. We need to match their HIGHER EXPECTATIONS and the
TECHNOLOGY they’re accustomed to.
Instant chat
They use INSTANT MESSAGING, so should we.
https://www.flickr.com/photos/purplemattfish/3020016417/
https://www.flickr.com/photos/treefell/118211043/
40. Only point out what is valuable to the user AT THE TIME. Get to the root of
the enquiry but don’t overdo the detail.
Being too helpful, is sometimes UNHELPFUL.
https://www.flickr.com/photos/tfrancis/1288761901/
41. The TIMELINESS of your support offering is key. Don’t communicate offers
at an arbitrary time convenient to you, but at a genuine POINT OF NEED.
https://www.flickr.com/photos/greghauenstein/3747394877/
42. Provide users with multiple opportunities to tell you WHAT THEY THINK and
NEED: staff-student committee, focus groups, social media, session feedback.
listening
The most SUCCESSFUL communication is TWO-WAY.
https://www.flickr.com/photos/practicalowl/433659667
43. Only by SPENDING QUALITY TIME with our users and learning what they
engage with can we hope to MEET THEIR REAL NEEDS.
https://www.flickr.com/photos/jdhancock/3574716051/
44. Offer support CROWDSURFING-STYLE : be there throughout their course
and work with other institutional stakeholders (IT, Careers, Course
Administration, Marketing) to offer a comprehensive SUPPORT PACKAGE.
Staff support photo
https://www.flickr.com/photos/126874555@N03/14730372789/
45. Always seek to communicate the END RESULTS of using your services.
Communicate the fact that THEIR SUCCESS IS YOUR GOAL TOO.
https://www.flickr.com/photos/toniblay/77906706/
46. Do all of the above but...
Don’t lose sight of the BIGGER INSTITUTIONAL PICTURE. Be sure to
communicate how your service is ALIGNED WITH THE OBJECTIVES of
your organisation. You MUST be seen to be rowing in the same direction.
https://www.flickr.com/photos/eyesplash/8387505832
47. Fixed. You’re welcome.
Andy Priestner (@PriestLib) & Ange Fitzpatrick (@angefitzpatrick)
November 2014
https://www.flickr.com/photos/68767015@N04/14671969128
https://www.flickr.com/photos/8424687@N08/4469027077/