The document discusses strategies for libraries to engage with users in a Web 2.0 world. It defines social media as tools for sharing information and experiences online. The strategies focus on engaging in conversations, encouraging participation, enabling collaboration, exploring communities, embedding in communities, empowering users, and letting go of control to empower users. The goal is to connect virtual users to library services and each other, enrich their online experience, and help them feel empowered.

1. The Social Media E...E...Edge Strategies for a 2.0 World Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/kimota/146865077/

2. Blog: LibraryBytes.com

3. 1998 = information

4. 2008 = community

5. Web 2.0 Communities Niche communities

6. “ Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online .” - Wikipedia.com Shared Bookmarks = Shared Videos = Shared Everything = “ Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Wikipedia.com Shared Pictures = Shared Knowledge = Shared News =

8. Brian Solis http://www.flickr.com/photos/briansolis/2735401175/

9. Types of social information Photos, podcasts, blogs, scapblogs, http://www.businessweek.com/magazine/content/07_24/b4038405.htm

10. It’s about …. E e e e e E e e E e E e e e E

11. It’s about …. Engaging Conversation

12. http://teens.columbuslibrary.org

13. http://blog.ceaohio.org/

15. It’s about …. Encouraging Participation

16. http://www.acpl.lib.in.us/

17. http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/

20. It’s about …. Enabling Collaboration

21. http://loudounpedia.wetpaint.com

22. http://www.guidemehome2columbus.com/wiki/Columbus_Ohio_Real_Estate_Wiki

23. It’s about …. Exploring New communities

24. http://www.darienlibrary.org/services

28. It’s about …. Embedding into the Community

29. http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm

32. It’s about …. Empowering Customer Celebrations

33. http://www.plcmc.org/fotofun/default.asp

34. http://www.plcmc.org/fotofun/

35. Jessica, University City Library member since 2001

37. It’s about …. Letting go !

38. http://www.flickr.com/photos/toddography/12034661/ C or E?

39. Realize that WE are more valuable when we EMPOWER Libraries need to … … then when we try to control. http://www.flickr.com/photos/celesterc/540341359/

41. Strategy Framework

42. What elements need to be present in order for our strategies to support Virtual Users?

43. To enable our customers to connect with library staff, its services and with each other in meaningful ways . Engage VIRTUAL USERS Our customers feel CONNECTED

44. To provide our customers with a rich online experience that enhances their local branch experience & daily lives . Enrich VIRTUAL USERS Our customers feel They’re getting VALUE

45. To enable our customers to personalize their library experience allow our community to celebrate themselves . VIRTUAL USERS Empower Our customers feel GOOD about THEMSELVES

46. Engage Enrich Empower + CML.org is a destination. +++ Users embed pieces of CML.org in their space. + CML.org is an information source. +++ CML.org is a utility for connecting the community . + CML.org is a virtual branch. +++ CML.org reflects 21 flavors of CML’s branches. + Digital formats mirror real life. +++ Digital formats give us more options than IRL + Staff are our greatest marketing asset. +++ Customers are our greatest asset online . Create Fresh Practices

47. Strategy Framework VIRTUAL USERS Engage Enrich Empower

48. http://www.flickr.com/photos/striatic/2134277399/

49. Social Media Edge: 10 Steps E Educate Learn about social media & Learn to Listen 1

50. Social Media Edge: 10 Steps E Experience Participate & join the conversation 2 http://www.flickr.com/photos/annabelb/25488751/

51. Social Media Edge: 10 Steps E Envision Develop a 2.0 marketing plan 3 http://www.flickr.com/photos/laughingsquid/463805061/

52. E Engage Create social celebrations 4 http://www.flickr.com/photos/seraphimc/1340792910/ Social Media Edge: 10 Steps

53. Social Media Edge: 10 Steps E Enable Help your brand & content travel 5 http://www.flickr.com/photos/araleya/2048088388/

54. Social Media Edge: 10 Steps E Expand Play with multimedia 6 http://www.flickr.com/photos/komshiki/331788762/

55. Social Media Edge: 10 Steps E Explore Learn as you go & track success 7 http://www.flickr.com/photos/44049217@N00/1491746420/

56. Social Media Edge: 10 Steps E Experiment Experiment Experiment 8 http://www.flickr.com/photos/skycaptaintwo/583749159/ 9 10

57. http://www.flickr.com/photos/kimonomania/474758933/

58. Helene Blowers Digital Strategy Director Columbus Metropolitan Library [email_address] www.LibraryBytes.com