The document discusses using social media, specifically Facebook and Twitter, for library outreach and community building. It provides guidance on setting up library pages and accounts on these platforms, updating multiple services at once, and using social media to advertise events and programs to reach new users and build community. The document emphasizes keeping social media user-centric and addresses common questions around information overload, photo privacy, posting frequency, professional development, and institutional blocking of services.

1. Get the Word Out: Using Facebook and Twitter for Outreach and Community BuildingCliff LandisWeb Services LibrarianGeorgia State University

3. Why this stuff mattershttp://www.flickr.com/photos/85853333@N00/3294926185

4. Who?Web Services Librarian @ Georgia State UniversityAuthor, A Social Networking Primer for LibrariansBlogger, clifflandis.net

5. Today you will learn how to…Craft a Facebook page and Twitter account that will represent your library online;Save time and energy by updating multiple services at the same time;Reach new library users by building social web connections with existing users;Build community by advertising events and programs through the social web.

6. The Big Picturehttp://www.flickr.com/photos/37232503@N00/217562237

7. Humans are Social Creatureshttp://www.flickr.com/photos/28311604@N00/14508908

8. Libraries are social networks for ideashttp://www.flickr.com/photos/ozyman/443545349/

9. We are all part of the social web (online or offline!)http://www.flickr.com/photos/49503165485@N01/5056603811

10. The Triforce of Social Media AwesomenessSocial ConnectionLong Form CommunicationShort Form Communication

11. The most important thing: KEEP IT USER-CENTRIChttp://xkcd.com/773/

12. BLOGShttp://www.flickr.com/photos/notionscapital/2738957753/

14. Facebookhttp://www.flickr.com/photos/33427694@N07/5053932776

15. The personal Profile: public view

16. The personal Profile: friend view

17. The organizational Page: public view

18. The organizational Page: admin view

19. Twitterhttp://www.flickr.com/photos/32931740@N06/3939487692

23. Tweet and ReTweet were sitting on a fence…http://www.flickr.com/photos/72704778@N00/3944955984

24. Managing your library’s social lifehttp://www.flickr.com/photos/65609008@N00/138657496

25. Personal vs. Professionalhttp://www.flickr.com/photos/53057512@N00/2723560261

26. Policieshttp://socialmediagovernance.com/policies.php

27. Procedureshttp://www.flickr.com/photos/52942259@N00/3107926262

28. Strategic Planninghttp://www.flickr.com/photos/walkingsf/4621744649/

29. Marketinghttp://www.flickr.com/photos/51035749109@N01/5133070639

30. Other questions you asked…How should we deal with information overload?How should we handle photo privacy/copyright?How much should we post?How can we use these tools for professional development?What if these services are blocked at my institution?

31. Thanks!Any questions?Cliff Landishttp://clifflandis.net/See presentation notes at: http://www.slideshare.net/clifflandishttp://www.flickr.com/photos/51123487@N00/2002140154