BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
• Institutional Public Address
• Satellite Radio & TV
• Internet Channels
• Low-Powered (“Narrowcasting”)
• National Radio & TV
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
Broadcasting is the distribution of
audio and/or video content or other
messages to a dispersed audience
via any electronic mass
communications medium
Transmits non-verbal messages
and music.
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
uses the electromagnetic
spectrum (radio waves),
in a one-to-many model
Transmits signal to a small area like
community radio stations.
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
• National Radio & TV
• Satellite Radio & TV
• Internet Channels
Has nationwide coverage using
transmitter towers, satellite
systems, and cable
distribution.
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
• Satellite Radio & TV
• Internet Channels
Wider areas such as
entire continents.
BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
• Internet Channels
(Live Streaming) Distribute text or
streamed music
worldwide.
Various audio-
video streaming
host sites:
stickam.com,
ustream.tv,
justintv, etc.
BY: CHELDY S. ELUMBA-PABLEO,MPA
• Internet Channels
(Podcasting) Programs on-demand. It is
hosted by several
podcasting sites such as
podomatic.com,
soundcloud.com, etc.
Podcast players can be
embedded in blogs and
websites and can be linked
in social networks.
BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
HOOKUP OF A TYPICAL RADIO BROADCASTING STATION
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
Full cycle
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
BY: CHELDY S. ELUMBA-PABLEO,MPA,
Methods of Modulation
BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
CHELDY S. ELUMBA-PABLEO,MPA,LLB
AM Broadcast
(300khz-3,000khz) FM Radio & TV
(30Mhz-300Mhz)
UHF TV Channels
(300Mhz-3,000Mhz)
Y: CHELDY S. ELUMBA-PABLEO,MPA,LLB
FREQ. BAND FREQ. RANGE APPLICATION
Long Wave AM 148.5khz-283.5khz (LF) International Service
Medium Wave AM 530khz- 1710khz (MF) Commercial Service
Short Wave Band 3Mhz – 30Mhz (HF) Commercial Service
TV Band I (Ch.2 -6) 54Mhz – 88Mhz (VHF) Commercial Service
FM Radio Band II 88Mhz – 108Mhz (VHF) Commercial Service
TV Band III (Ch. 7 –
13)
174Mhz – 216Mhz (VHF) Commercial Service
TV Bands IV & V (Ch.
14 – 69)
470Mhz – 806Mhz (UHF) Commercial Service
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
•
IMPACT: sight, sound motion “Theater of the mind”
BY: CHELDY S. ELUMBA-PABLEO,MPA,L
•
Emotion Maintains loyal audiences
BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
•
Personal and Intimate
presentation
Communication is direct
and personal
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
•
Immediacy Immediate
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
•
Good builder of Reach Frequency builder
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
Portable
•
Local and national
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
•
Sound onlyCrosses over to
entertainment
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
•
Background (low attention)Sensationalism
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
•
No time for accuracy Messages are short-lived
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
•
Lacks of depth Low-reach
BY: CHELDY S. ELUMBA-PABLEO,MPA
It’s an authority from the Phil.
Government issued to companies
that use the airwaves.
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
REPUBLIC ACT NO. 9478 ]
AN ACT GRANTING THE FREE AIR
BROADCASTING
NETWORK CORP. A FRANCHISE TO CONSTRUCT,
INSTALL, ESTABLISH, OPERATE AND MAINTAIN
RADIO AND TELEVISION BROADCASTING
NATIONWIDE
Certificate of Public Convenience
It is issued by the NTC to show
that a firm is capable to
operate a broadcasting station
or network.
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
• Audited Financial
Statements for the last 3
years
• Economic Feasibility Study
• Technical Feasibility Study
• Permit to Purchase a
Transmitter
• Construction Permit
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
Principles of broadcasting

Principles of broadcasting

  • 1.
    BY: CHELDY S.ELUMBA-PABLEO,MPA,LLB
  • 2.
    • Institutional PublicAddress • Satellite Radio & TV • Internet Channels • Low-Powered (“Narrowcasting”) • National Radio & TV BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB Broadcasting is the distribution of audio and/or video content or other messages to a dispersed audience via any electronic mass communications medium
  • 3.
    Transmits non-verbal messages andmusic. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB uses the electromagnetic spectrum (radio waves), in a one-to-many model
  • 4.
    Transmits signal toa small area like community radio stations. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  • 5.
    • National Radio& TV • Satellite Radio & TV • Internet Channels Has nationwide coverage using transmitter towers, satellite systems, and cable distribution. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  • 6.
    • Satellite Radio& TV • Internet Channels Wider areas such as entire continents. BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
  • 7.
    • Internet Channels (LiveStreaming) Distribute text or streamed music worldwide. Various audio- video streaming host sites: stickam.com, ustream.tv, justintv, etc. BY: CHELDY S. ELUMBA-PABLEO,MPA
  • 8.
    • Internet Channels (Podcasting)Programs on-demand. It is hosted by several podcasting sites such as podomatic.com, soundcloud.com, etc. Podcast players can be embedded in blogs and websites and can be linked in social networks. BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
  • 9.
    HOOKUP OF ATYPICAL RADIO BROADCASTING STATION BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  • 10.
    BY: CHELDY S.ELUMBA-PABLEO,MPA,LL
  • 11.
    BY: CHELDY S.ELUMBA-PABLEO,MPA,LL
  • 12.
    Full cycle BY: CHELDYS. ELUMBA-PABLEO,MPA,LLB
  • 13.
    BY: CHELDY S.ELUMBA-PABLEO,MPA,
  • 14.
    Methods of Modulation BY:CHELDY S. ELUMBA-PABLEO,MPA,LL
  • 15.
  • 16.
    AM Broadcast (300khz-3,000khz) FMRadio & TV (30Mhz-300Mhz) UHF TV Channels (300Mhz-3,000Mhz) Y: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  • 17.
    FREQ. BAND FREQ.RANGE APPLICATION Long Wave AM 148.5khz-283.5khz (LF) International Service Medium Wave AM 530khz- 1710khz (MF) Commercial Service Short Wave Band 3Mhz – 30Mhz (HF) Commercial Service TV Band I (Ch.2 -6) 54Mhz – 88Mhz (VHF) Commercial Service FM Radio Band II 88Mhz – 108Mhz (VHF) Commercial Service TV Band III (Ch. 7 – 13) 174Mhz – 216Mhz (VHF) Commercial Service TV Bands IV & V (Ch. 14 – 69) 470Mhz – 806Mhz (UHF) Commercial Service BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  • 18.
    • IMPACT: sight, soundmotion “Theater of the mind” BY: CHELDY S. ELUMBA-PABLEO,MPA,L
  • 19.
    • Emotion Maintains loyalaudiences BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
  • 20.
    • Personal and Intimate presentation Communicationis direct and personal BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  • 21.
    • Immediacy Immediate BY: CHELDYS. ELUMBA-PABLEO,MPA,LLB
  • 22.
    • Good builder ofReach Frequency builder BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  • 23.
    Portable • Local and national BY:CHELDY S. ELUMBA-PABLEO,MPA,LLB
  • 24.
    • Sound onlyCrosses overto entertainment BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  • 25.
    • Background (low attention)Sensationalism BY:CHELDY S. ELUMBA-PABLEO,MPA,LLB
  • 26.
    • No time foraccuracy Messages are short-lived BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  • 27.
    • Lacks of depthLow-reach BY: CHELDY S. ELUMBA-PABLEO,MPA
  • 28.
    It’s an authorityfrom the Phil. Government issued to companies that use the airwaves. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB REPUBLIC ACT NO. 9478 ] AN ACT GRANTING THE FREE AIR BROADCASTING NETWORK CORP. A FRANCHISE TO CONSTRUCT, INSTALL, ESTABLISH, OPERATE AND MAINTAIN RADIO AND TELEVISION BROADCASTING NATIONWIDE
  • 29.
    Certificate of PublicConvenience It is issued by the NTC to show that a firm is capable to operate a broadcasting station or network. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  • 30.
    • Audited Financial Statementsfor the last 3 years • Economic Feasibility Study • Technical Feasibility Study • Permit to Purchase a Transmitter • Construction Permit BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

Editor's Notes

  • #31 AUDITED FINANCIAL STATEMENT– This means that the business entity requesting for the establishment of a broadcast station has been operating in the last three years. ECONOMIC FEASIBILITY STUDY– The feasibility study ensures the success of the business venture. It also states the sources of funds. TECHNICAL FEASIBILITY STUDY– The mechanics of the broadcasting is discussed and the assurance that no other station is technically affected is stated.