2. BLACK WIDOW- POSTMODERN
The video for Iggy Azaleas ft Rita Ora’s Black widow presents many different
examples of the postmodern and its stereotypes.
The videos plot includes two women who are assassin/ vigilante characters
as they train for an upcoming assignment to get rid of a villain of some sort.
Both female characters eventually team up to defeat him as he is killed by a
black widow spider, which links to the name of the song.
There is also a differing reality where the villain and Rita Ora are served by
Iggy Azaleas character in a café, where the male is verbally rude to both,
already making the audience dislike his character. At the end it returns to
this reality, making us assume that azaleas character dreamed, or thought
of the entire thing and it was an imagination.
3. FEMINIST THEORY
• The video presents the women as the main protagonists
throughout expressing a feminist attitude throughout the
video. This links with the postmodern as in music videos
women are usually shown in a very sexualised manor and to
be the game/prize for the men. Although this music video
still does use male gaze on them it does not show them to
be any weaker or inferior. This video also does not put the
male gaze onto the men which has also been seen in other
feminist music videos.
4. INTERTEXTUALITY
• It also has pastiche of other films in the post modern
genre, specifically that of Quentin Tarantino. With the
female protagonists having similar costumes and
personas as that of Una Thurman's character in Kill
Bill and with stars such as Michael Madsen starring
who had also been featured in others of Tarantinos
movies. Furthermore the training sequence links to
films like that of batman begins and the matrix which
both are scene as part of the postmodern.
5. CONSUMERISM
• It uses consumerism due to the product placement of
Hewlett-Packard tablets and phones, and an app
called ‘Wickr’. The camera lingers a bit too long on
these items, to make sure the audience pays attention
to them. This shows that the video focused less on the
production and cinematic point of view as making
profit and money would have been the main focus
into its success, however this doesn’t mean that the
making of the video wasn’t important throughout.
