Kerrang is a 29-year-old British music magazine published by Bauer Media Group that focuses mainly on rock music. It has a readership of 21,000 people who are heavy music consumers, purchasing over 6 albums per month on average. Rock Sound is a 14-year-old magazine that prides itself on covering new bands and has a readership of 48,914 with over 50% of readers being musicians. Q Magazine, also published by Bauer Media Group, was founded in 1986 and covers a wide range of music with a circulation of 52,781 and a median reader age of 34.