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Kerrang! research
- 1. Research<br />Kerrang!<br />Kerrang!is a rock music magazine published by Bauer Consumer Media in the United Kingdom. The magazine's name is onomatopoeic and refers to the sound made when playing a power chord on an electric guitar.<br />When Kerrang! started publication on 7 June 1981, it was edited as Geoff Barton and was initially used as a one time supplement in Sound newspaper which focused on the new wave of British heavy metal and other hard rock acts. Original owner was United Newspapers who then sold it to EMAP in 1991.In 2008 EMAP sold its consumer magazine to current owner Bauer Media Group.<br />The current editor of the magazine is Nichola Browne and it is published weekly with 43000 in circulation. Kerrang!’s circulation reached an average of 44,013 copies in the six months to 30 June, behind its highest circulation to date of 85,377 in July to December 2006. However, it was up 1.8% compared with the first six months of 2009, and 7% period on period. In the period 01-Jul-2008 to 31-Dec-2008 Kerrang!‘s circulation sales in the UK and the Republic of Ireland were at a high of 50,128 insuring it remained the market-leading music weekly.<br />Audience Profile<br />The magazines mission is to provide audiences with the best in rock.<br />Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty. <br />Has an audience of rock fans ; 60% males and 40% females with Kerrang!’s demographic fall into social class D-C. The predominate ethnicity of the readership is white British with a target population of 16-24 year olds. The magazine’s psychographic is defined as ‘people who aspire to be respected among other people and people who wish to have a high paid job.’<br />