Britannia Nutrition Foundation is a non-profit organization established by Britannia to address child malnutrition in India through scientific research, education, and community programs. It partners with other organizations to strategize on overcoming micronutrient deficiencies through food fortification, supplementation, and public health measures. A pilot study was conducted where iron-fortified biscuits were provided to 151 anemic children aged 7-9 for 90 days, resulting in significant improvement in hemoglobin levels and iron storage. Britannia aims to make fortified staples and snacks available at affordable prices to help improve nutrition for 50 million children in India. The organization recommends community participation, awareness programs, strong political support, and interdisciplinary teams

1. Britannia Nutrition
Foundation
Presented By
MAYUR
INDIAN INSTITUTE OF
GIRISH
PLANTATION MANAGEMENT LOPA
PGDM2011-2013 PARITOSH
RAVIRAJ
BHASKAR
Course- Consumer
SANKET
Behavior
BIDHUBHUSHAN

2. Introduction
To secure Every Child’s Right to Growth and
Development through “Right to Nutrition”.

3. W is Britannia Nutrition
hat
Foundation ?
An independent, Autonomous, non-profit body
that leverages the strengths of Britannia’s
wide stakeholder network to address Child
Malnutrition through scientific knowledge
building and dissemination, driving awareness
and education, and creating a platform for
action.

4. Why Britannia Nutrition Foundation ?
• Commitment to Health & Well-Being of most
vulnerable population of
India.
• To demonstrate the strength & durability of Britannia’s
commitment to
health and enable the brand to play a significant
civic role in social
community through concrete action.
• BNF will enable BIL to reach the vulnerable sections
of society with
products/solutions of public health relevance.

5. Partnerships
•GAIN- Global Alliance for improved Nutrition
•Clinton Global Initiative
•World Bank Institute
•UN World Food Programme
•Nandi foundation
•Navajyoti Foundation

6. Strategies to overcome micronutrient
deficiencies
• Dietary diversification
• Food fortification, supplementation with
vitamin and minerals
• Global public health and disease control
measures.

7. Food vehicles for iron fortification
Fortification of foods:
– Wheat flour
– Rice
– Cocoa products
– Double fortified salt
– Cereal based foods
– Juice
– Breakfast cereals
– Sauces
– Dry milk

8. What is the advantage of biscuit?
• Ready to eat
• Convenient – can be carried anywhere
• Hygienic
• Tastier option
• Low cost / affordable
• Good vehicle of fortification.

9. For a fortification to be effective
• Carrier – a staple or frequent / reasonable
consumption, stable during storage, not get
altered in taste;
• Nutrient – physicochemical, organoleptic &
bioavailability characteristics
• Cost
• Verification
• Absorption & absorption inhibitors

10. STUDY DETAILS
• Study centre: Schools sponsored by Navjyoti
India Foundation, Delhi
• Location: Bawana, a resettlement colony in
Delhi
• Study protocol – approved by institutional
ethical committee of Navjyoti India Foundation
• Parents were given a presentation on
importance of iron for children to enable them to
decide on their child’s participation in study.
• Informed consent form was obtained from the
parents.

11. SUBJECTS AND STUDY DETAIL
• Age group: 7 – 9 years
• Socioeconomic status: Low
• Gender : Both male & female children; 300 children were
screened
• Blood was drawn from each child by an expert clinician and
analysed for HB, TIBC & serum ferritin.
• Basis analysis results of Hb, inclusion & exclusion criteria of
study protocol
selection of children was done.
• Hemoglobin level: < 11g/dl (this level is described as
moderate anemia by
ICMR & WHO Stds)
• Out of 300 children, 151 children met this criteria.

12. SUBJECTS AND STUDY DETAIL
• Deworming (Albendazole – 400mg single dose
at start and after 15days)
• Blood parameters
• – Hemoglobin
• – Total iron binding capacity
• – Serum ferritin
• These parameters were analysed at start &
completion of study
• Dietary intake record - 24 hour recall method
• No control group - Ethical reasons

13. • The biscuit – low cost, mass product, fortified
with iron
• Source of iron – ferrous fumarate (an iron salt
recommended by World Health Organization –
after reviewing various studies on toxicology,
absorption, bioavailability - for cereal based
products).
• Children received biscuits fortified with Fe @
5mg/biscuit ~ 20mg elemental iron per child per
day
• Intervention period – 90days

14. Results
- significant improvement in the status of
hemoglobin
- improvement of storage iron
- Improvement of TIBC was less significant.

15. The Balancing Act by Britannia:
 Another conscious decision taken by the Management of
Britannia is in the area of cost of this fortification. The cost of
this fortification established in the above pilot study was
around 2 cents per child per day.
 Giving due considerations to other overheads, the annual
cost of feeding specially Iron-fortified biscuits per child is
1.08 USD, and for 50 mn children the total cost is
approximately 5.4 Mn USD.
 The management challenged the business to come up with
profit improvement programs by revisiting their
methodologies and achieved significant cost reductions and
system efficiency improvements.
 These savings were used to finance the cost of
micronutrients so that the consumer gets a value added
product at the same price. i.e. biscuits and breads with

16. Major Milestones
 Britannia’s major milestones are:
1.Launch of Tiger Banana variant with Iron
Fortification, Jan 2008
2.Relaunch of staple Britannia Breads with Vitamin
Fortification, Jan 2008
3.Largest Power Brand Tiger launched with Iron-
Fortification, Apr 2008
4.Vitamin-Mineral Fortification of Mariegold biscuits
(July 2009)
5. Launch of Actimind (Nov 2009) a dairy product
with Iodine, B Vitamins & Taurine fortification

17. Contd…
SOP (statement of Purpose) for Britannia brands
is conveyed through various campaigns over
past several years,
 “Help people enjoy life - through healthy
snacking.”
 “Eat Healthy think better”
 “Securing Children’s Right to Growth and
Development through Good Food Every day.”

18. Recommendations
• Community participation is crucial for control of malnutrition.
• Awareness should be created in the community, especially
adolescents, about the importance of nutrition.
• Strong political will is necessary for success of nutrition
programmes
• Devoted inter-disciplinary team is required for success of
nutrition programmes
• There is a need to aim for empowerment, change and
sustainability

19. Thank You