2. Consumerism in India
In many developed countries consumers enjoy more
protection. Such protection is not available in India.
A number of laws are prevailing India to protect consumers
interest. Even then the exploitation and cheating is still
continuing
Even the educated persons are cheated and exploited by the
business men by following un ethical codes
So the consumers of India face a number of problems which
led the growth of consumerism in India
3. Rights of consumers
Right to safety
Right to be informed
Right to choose
Right to be heard
Right to be consumer education
4. Problems of Indian consumers
Shortage of essential goods
Un familiarity with products
Not conscious about the right
Not organized
Not effective implementation of law
5. Merit of consumerism
More industrial production
A higher growth rate economy
More goods and services available
Increased production will result in more employment opportunity
A variety of choice for goods and services
8. Corporate Social Responsibility (CSR)
The voluntary compliance of social and ecological
of companies is called Corporate Social Responsibility (CSR).
The concept of CSR was first mentioned 1953 in the
‘Social Responsibilities of the Businessman’ by William. J.
Bowen.
CSR is basically a concept whereby companies decide
voluntarily to contribute to a better society and a cleaner
environment.
9. The main objective of CSR is create positive impact through its
activities on the public.
It’s also helps to create goodwill.
Over the last years an increasing number of companies
worldwide started promoting their CSR strategies because the
customers, the public and the investors expect them to act
sustainable as well as responsible.
CSR is represented by the contributions undertaken by
companies to society through its business activities and its
social investment.
10. Dimensions of CSR
Responsibility to owners, share holders and
other investors
Responsibility towards employees or
workers
Responsibility towards consumers
Responsibility towards suppliers or
creditors
Responsibility towards community
Responsibility towards inter business
relation
Responsibility towards state of government
11. Towards Owners/Shareholders
It must ensure the safety of the funds invested by
share holders
It must ensure effective utilization of funds
provided by them
It must provide fire and reasonable return on
investment in the long run
To ensure the full participation of owners in the
management of the affairs the concerned
12. Towards Employees:
Meaningful Work
Job Satisfaction
Fair Salaries & Benefits
Best Quality of Work life
Succession Planning and Development
13. Towards Customers
Fair Price
Superior Service
Superior Product Design
Quick and complete Information
14. Towards suppliers/creditors
To provide accurate information regarding the
financial
health of the organization
To ensure reasonable price for the articles supplied
and
make prompt repayments
An healthy atmosphere should be promoted between
creditors, suppliers and interest group
16. Towards Inter-Business
Fair Competition
Co-operation for Sharing of Scarce Resources and
facilities
Collaboration for Maximization of Business Efficiency
17. Towards Government
Payment of Taxes, Custom Duties etc.
Adobe by the Laws
Observe the Policies
Maintain Law & Security