Brisbane Shopify Meetup, August 8th
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This document summarizes a Shopify meetup event. It provides information on who attended the meetup, the hosts, event sponsor, food sponsors, and speakers. The speakers were Josh Bitossi from Shopify, Emily Forrest from Reload Media, and Stevie Angel and Nadia Tucker from Active Truth. They discussed Shopify updates like sections, multicurrency, cart extensions and more. To stay updated on future meetups, attendees could join the Meetup group, follow the host on Twitter, or sign up to the email list from when they registered. The next meetup was scheduled for October 17th.
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Brisbane Shopify Meetup, August 8th
- 3. #ShopifyMeetup WhoisAttendingthisShopifyMeetup? 66% 9% 23% 2% I currently have a store on Shopify I am thinking of starting a business on Shopify I am a freelance or agency professional working with clients I am an app developer
- 4. #ShopifyMeetup AbouttheHosts Reload Media is a Shopify Experts agency, having worked with dozens of Shopify and Shopify Plus sites on all facets of their digital marketing, including Google AdWords, SEO, Pay Per Click, Social Media and more.
- 5. #ShopifyMeetup AbouttheEventSponsor Find out more: www.dotdigital.com dotdigital is a marketing automation platform with email at its core. Since 1999, they’ve been empowering global marketers with the tools and services that make it easy to get outstanding results.
- 6. Connect CRMEcommerce Offline Webhooks Empower A.I. Automation Collaboration Personalisation Profiling Reporting Segmentation Communicate Ads Chat Email Mobile SMS Social Web The omnichannel customer engagement platform
- 9. Build trust and increase conversions with customer reviews 😍 📈 Mobile-First Review Capture Customer Photos/Videos Integrate with Google & Facebook Automated Review Request Emails Grow With Us: Free setup, 30-day trial, $49/month!
- 10. #ShopifyMeetup Tonight’sSpeakers Our speakers and panel for tonight are: Josh Bitossi Shopify Emily Forrest Reload Media Stevie Angel & Nadia Tucker Active Truth
- 11. #ShopifyMeetup Josh Bitossi Shopify Plus
- 12. Josh Bitossi Launch Engineer - Shopify Plus @bitossi | au.linkedin.com/in/joshuabitossi
- 13. • Data migration best practice • Front End Design Assistance • Integration guidance • Defining launch timelines • Plus exclusive apps & Expansion Stores • Post launch questions & Next steps Consult Launch Success Guide What I do Help launch the biggest and most complex brands in APAC onto Shopify Plus.
- 15. An opportunity for Shopify to share what we’ve been working on. An opportunity for our Partners to collaborate. An opportunity for You to get ahead of the curve
- 16. • It can change • It needs to function well • If you want to make it better, you need to iterate Your business is your most important product.
- 18. Discovery
- 19. Video & 3D INTRODUCING Creating richer product- browsing experiences
- 21. Video & 3D SHOWCASE PRODUCTS
- 22. Rich Media “So the glasses scanned my room and it knew that my windows were portals and it rendered the whale as if it were swimming down my street. I actually got choked up.” - Adam Savage Img - Oculus
- 23. Rich Media • Free storage of 3D models on Shopify • Work with 3D modelling Shopify experts • Surface VR and AR models to your customer • Media API’s
- 24. Behind the Scenes • Automatic WebP Images • Checkout response time 20% Reduced checkout latency
- 25. Management
- 26. An all new Online store experience INTRODUCING
- 27. ONLINE STORE EDITOR Apps ONLINE STORE DESIGN Sections everywhere
- 28. ONLINE STORE EDITOR Apps SECTIONS Master pages
- 29. SECTIONS Easily add apps to pages.
- 31. ANNOUNCING Enhance post-purchase experiences for buyers and merchants Order editing
- 32. Order Editing ANNOUNCING Lorem ipsum dolor sit amit consectetur lorem ipsum t Order editing C Could I get the limited edition version instead ? Absolutely! I’ll update your order for you! All done. I’ve emailed an invoice to you! M
- 33. Order Editing API DEVELOPER PREVIEW Merchant availability COMING MONTHS Order Editing API DEVELOPER PREVIEW
- 34. Scale
- 36. CHECKOUT STOREFRONT Product Warehousing Courier Marketing Analytics CMS Shipping + Logistics Custom Online Store Custom Mobile App PWA Brick & Mortar Activation Voice Shopping Back-end Flexibility Endless Buyer Facing Touchpoints
- 37. DELIVERY PROFILES DISCOUNTSMEDIA ORDER EDITING PRIVATE METAFIELDS GraphQL AVAILABLE TODAY Request exactly what you need. Build apps that are faster, faster.
- 46. Multi language API ROLLING OUT
- 47. Shipping profiles ANNOUNCING Assign delivery rules and rates by product and location
- 49. Get quote Select products Send us products Install app
- 50. Merchants of every size Custom packaging Multichannel 10,000 to 10 packages/day 30,000 to 3 packages/day 2 days to deliver < 1 day to fulfill Shopify Fulfillment Network 99.9% order accuracy Returns/exchanges shopify.com/fulfillment
- 51. “Shopify Unite 2019 announcements” Shopify Partner Youtube Channel @bitossi | au.linkedin.com/in/joshuabitossi
- 52. #ShopifyMeetup Emily Forrest Reload Media
- 53. The Marketing Impact of Shopify Unite Updates
- 54. Who Are We? So you can put some names to the Reload faces in the room today. Fully supported by 70+ International digital experts. Emily Forrest Head of Business Development
- 55. I Went To Toronto
- 56. The 3 Updates That Matter For Marketing 1. Sections 2. Multicurrency & Subfolders 3. Cart App Extensions
- 57. Sections
- 58. Sections: Performance Campaigns 1. Google Search Ads for the Cleanser with Serum messaging. Encourage switch/upsell. 2. Serum Campaigns for anyone who has already purchased the cleanser. 3. New To Brand – Use product sections, reviews and user content to increase social proof.
- 59. Sections: SEO & Conv. Rate Improvements 1. Use content to gain better visibility on high converting pages through organic search. 2. Improve on page conversion rate once someone lands. 3. Use sections to take proven hypothesis (Optimizely, Shogun) and roll them out across all pages.
- 61. Multicurrency 1. Allows you to improve user experience for those shopping from other locations. 2. Google Shopping managed under the one account.
- 62. Subfolders 1. Subfolders allows you to have multiple variations of the same site 2. Improve indexing in each location using keyword targeting & HREFLANG
- 64. Cart App Extensions: Online/Offline 1. Use location marketing to drive footfall into the store. 2. Better connect offline & online user behaviour. 3. Improve loyalty and reward engagement.
- 65. 3 Updates & Key Take Aways 1. Sections – Customise product pages to improve cross & 2. Multicurrency & Subfolders – Dip your toes or entire foot international market 3. Cart App Extensions – Improve online to offline increase CLV
- 66. #ShopifyMeetup Stevie Angel & Nadia Tucker Active Truth
- 67. Stevie Angel + NadiaTucker
- 69. MISSION To represent, and inspire confidence in, all women.
- 70. and start a business!
- 71. THREE YEARS IN… • 60K pairs of tights sold • Team of seven • Net promoter score of 68 (51-70 is great, 71+ is world class) and over 1,100 five-star reviews
- 73. 7,000+ HANDWRITTEN NOTES • Personalised • Shareable
- 82. WHAT’S NEXT? • Apps • Video • Customer experience
- 83. THANK YOU
- 85. #ShopifyMeetup Tonight’sSpeakers Our speakers and panel for tonight are: Josh Bitossi Shopify Emily Forrest Reload Media Stevie Angel & Nadia Tucker Active Truth
- 86. #ShopifyMeetup StayinTouch! To stay in the loop for future Brisbane Shopify Meetup events, you can: o Join the “Brisbane Shopify Meetup” group on Meetup.com o Follow the Reload Media twitter account @reload_media o If you registered for tonight, we’ll email you when the next one is on. Our next event will be on October 17th. Stay tuned for more details!