Slides from my talk at the General Assembly and Shopify evening held in London on Tuesday June 9th.

1. The Shopify Economy
GA London - June 2015

2. shopify.com/grow

3. Time to Specialise
in Ecommerce

4. FacebookPage,Sqaurespace
InHouseDigitalTeams
Evening/weekenders,
freelancers, partnerships,
agencies
Mid - Late 2000’s

5. FacebookPage,Sqaurespace
InHouseDigitalTeams
Evening/weekenders,
freelancers,partnerships,
agencies
Today

6. Projects & Upsells

7. Store setup, Customisation, Design & Build
, Theme Store, “App Store” sales, 20%
revenue share for every new store,
branding, shipping labels, packing slips,
email notifications, app recommendations,
mailing list setup and management, pop-
up shops, product photography, A/B
testing and more…

8. What is Shopify?

9. Theme based hosted
ecommerce platform
used by 165,000+
stores in over 150
countries

10. Platform?

11. 2014 GMV
$3,700,000,000

12. 2014
$4.7 million paid to app developers
$4.2 million paid to theme developers
41,000 connections made between
merchants and Shopify Experts

13. Example Stores

14. A Book Apart

15. Five Simple Steps

16. Greats Brand

17. Pure Fix Cycles

18. Smashing Magazine

19. For Merchants

20. Sell everywhere
Order management
Unlimited SKUs
Customer management
Discount engine
Reporting tools
Shipping and fulfilment
Gift cards
Shopify Payments & 70+ payment gateways
24/7 support
100+ themes in Shopify Theme Store
1000+ 3rd party apps

21. $29, $79, $179/month
+ transaction fees
( £19 / £53 / £121 )

22. New: Channels

23. Online
Point of Sale
Buy Button

24. Point of Sale (POS)

25. New: Buy Buttons

26. New: Buyable Pins

28. Responsive Checkout

29. For Designers

30. Flexible theme based system
Sass support
Custom templates
Unlimited development stores
Mac theme sync tool / Ruby Gem
Deploy from Git Repos (via Beanstalk)
Timber framework
All assets pushed to CDN
Partner & Expert programmes & Forums
24/7 Partner Support

31. Themes

32. HTML
CSS
JavaScript
Liquid

33. and…
£0 to design & develop on
the Shopify platform

34. assets
config
layout
-- theme.liquid
snippets
templates
-- 404.liquid
-- article.liquid
-- blog.liquid
-- cart.liquid
-- collection.liquid
-- gift_card.liquid
-- index.liquid
-- list-collections.liquid
-- page.liquid
-- password.liquid
-- product.liquid
-- search.liquid

35. Liquid

36. Liquid is the link
between a stores
data and it’s
templates

37. shop.name
product.handle
product.images

38. Output
{{ product.title }}
{{ product.description }}
{{ product.handle }}

39. Logic
{% if product.available %}
Show Add to cart button here
{% else %}
Display message!
{% endif %}

40. The Shopify Partner
Program
shopify.com/partners

41. shopify.com/grow

42. Thank You
keir@shopify.com
shopify.com/partners
@shopifypartners