The document is a proposal for a Shopify online store aimed at enhancing (client_name)'s digital presence to improve customer engagement and sales. It outlines the project's objectives, deliverables, and a comprehensive breakdown of costs, including design, development, and training. The proposal stresses the need for a robust eCommerce platform that allows for easy customer transactions and inventory management, ultimately targeting a revenue increase of 50% within six months.

1. Shopify Online
Store Proposal
Project proposal: Proposal Name
Client: Client Name
Delivered on: Submission Date
Submitted By: User Assigned

2. 2
Dear (Client_name),
Thanks for reaching to us for the ecommerce needs. We understand to thrive
highly competitive market, (Client_name) needs an attractive digital platform. The
visitors can get more insights about (client_name) offerings and buy them. The
firm can get more visitor’s attention by customizing ecommerce store. Chances of
them becoming lead and customers is more.
We are confident that by our experience your firm will be able to achieve your
goals mentioned as below –
❑ Improving conversion and client engagement by providing beautiful and
logical shopping experience
❑ Revenue generation through cross- selling, strategic selling up, and
product recommendation
❑ Automating of inventory management process
We will prepare the initial design phase of the project to provide you with
appropriate look and feel of the brand and design hierarchy.
Feel free to contact in case of any issue.
Sincerely,
(company_name)
Cover Letter for
Shopify Online Store Proposal

3. 3
Table of Contents
Your Investment Next Steps
Overview
❑ Project Context
❑ Project Objective
Statement of Work
and Contract
Project Deliverables
❑ Time frame
❑ Additional Service Offerings
Company Overview
❑ Why Us
❑ About Us
❑ Our Team
Our Past Experience
❑ Client Testimonials
❑ Case Study

4. Table of Contents
4
Overview
❑ Project Context
❑ Project Objective

5. Project Context for
Shopify Online Store Proposal
5
Your website is static that doesn’t display engaging photos of your product
line and customers require to pick phone or end email for manually placing
orders. This process is not sustainable and brutally limit your sales
potential and ultimately put negative impact on customer experience.
Your firm require a vigorous ecommerce store so that the your
customer can directly buy at any time, anywhere in accordance to
their comfort.
There is a need of inventory management in context to order and sales
and business growth.
We have identified that your firm (client_name) is facing some major
challenges due to which your client engagement has been hampered.

6. Project Objectives for
Shopify Online Store Proposal
6
Shopify will provide you easy to handle, customized online store which
accompanied by secure online transaction.
We will provide you with full control over look and feel allowing you to manage
your products, inventory, tracking sales and much more.
A multi channel platform will be provided to allow you to sell everywhere on various
social media platform.
Developing revenue generating solution – We offer turnkey ecommerce solution. We
design a fully functional store which will be ready to process sales with effective
categorization and search for enhance customer experience.
Streamlining (client_name)’s online store for convenient usability and updates – Design a
store that is easy to use and modify with firm’s growth.
Guiding customer through conversion funnel to complete checkout.
Other additional features
Flexible
shipping rates
Inventory management of
unlimited products
Mobile appSupporting multiple languages

7. Table of Contents
7
Project Deliverables
❑ Time frame
❑ Additional Service Offerings

8. Project Deliverables for Shopify Online Store Proposal
8
❑ We will initiate our process with design phase of the project to strategize effective look and feel for your brand plan hierarchy for
user experience.
❑ With the aid of retainer contract that allow us in continuous testing and tweaking, we target to grow your monthly sales by 50% at
the end of 6 months.
Scope of Services
We design a sitemap that plan all pages of ecommerce site and product categories.
Sitemap
Setting Up Shopify
It will include
Setup consultation and advice for new Shopify store information architecture
Essential Shopify apps consultation like accounting, shipping and configuration
Implementation of SEO and improved product discoverability and performance
Enabling online payment for events
Content management system for easy website content maintenance
Ability to take payments online for events
Entire Shopify store setup with shipping options, product information management, all
configuration, analytics setup and customizing touch point

9. 9
Project Deliverables for
Shopify Online Store Proposal contd…
Visual Design
We will build a customize online store which can also easily accessible on mobile devices in order to enrich brand
and customer experience. We will be in regular contact with your during design phase in order to get your
productive feedback before final approval.
Development
We are very well aware of Shopify platform and will use the platform related language Liquid. We will write the
code and test it at various browsers and devices.
Training
We will then train your team on how to handle Shopify.
Content
We will look out at your product description from existing site and will create new
compelling content about your product for landing pages.
Launch
After the successful testing, the ecommerce area and your approval, we will make the Shopify theme
live on your website. Launch time!

10. Timeframe for Shopify Online Store Proposal
10
Phase Duration in Week
Project Kickoff and Setting up Shopify 1
Sitemap 2-3
Content development and management 3-4
Presenting visual design 4
Back end code development 5-6
Theme integration 6
Quality testing and review 7-8
Live site deployment 8-9

11. 11
Additional Service Offerings for
Shopify Online Store Proposal
❑ Configuring analytics platform
❑ Information regarding highest traffic
Setting up advanced analytics
Web support retainer
❑ On call assistance for Shopify control panel
❑ Design enhancement
❑ Bugs fixation
❑ Professional photographs of product impacting
purchasing decision of user
Product photography
❑ Publishing content at regular basis
❑ Prospective customer engagement
Marketing strategy
❑ Writing persuasive sales copy
for more conversions
Copywriting

12. Table of Contents
12
Your Investment

13. Your Investment for Shopify Online Store Proposal
13
Description Price($)
Project Kickoff and Setting up Shopify 2,500
Design 3,500
Front end development 3,000
Back end code development 3,500
Theme integration 1,200
Quality testing and review 500
Launch and training 500
Basic analytics Included
Total (before tax) 14,700
Taxation Rate, 5% 735
Total 15,435

14. Additional Services Price($)
❑ Web support retainer 500
❑ Advanced analytics setup 500
❑ Product photography 1,500
❑ Inbound marketing 5,500
❑ Copy writing 1000
Total XXXXX
Grand Total XXXXX
Your Investment for Shopify Online Store Proposal contd…
14

15. Table of Contents
15
Company Overview
❑ Why Us
❑ About Us
❑ Our Team

16. Why Us for
Shopify Online Store Proposal
16
We at (company_name) are experts in providing Shopify solutions to online businesses.
We are very well aware about the platform in terms of design and development. Our
Client (client_name) requires a compelling digital platform for client engagement, lead
generation and conversion. Necessities like developing, designing and launching of online
store can be fulfilled by hiring us.
❑ Our experts will enhance already extensive knowledge of ecommerce trends, customer
behavior, design and functionality.
❑ Our company(company_name)’s design will work and look great at every platform in order to
provide a remarkable impression on visitors. Responsive and mobile friendly designs to
enhance shopping experience.
❑ Ecommerce store is developed on open source and free software in order to lower
down costs.
❑ The online store is designed in keeping in mind the long run of client(company_name). The
designs are based on the facts of being easy to use and intuitive.
❑ Add Text Here
❑ Add Text Here
Strengths that will add to your firm
We promise to create an online shopping experience which will be easy to handle, use, appealing to customers and will match
your (client_name)’s vision

17. 17
About Us for
Shopify Online Store Proposal
About Us
Growth of customer by digital disruption and become
industry most versatile enterprise solution
Mission
❑ Power success of brands
❑ Customer first
❑ Think big
❑ Act with integrity
Core Values
Founded in 2000, we are a firm that believe in creating differentiated
commerce experience for customer engagement
Who We Are
We offer cathartic growth through digital excellence
Vision

18. Our Team (1/2)
18
Katherine Reynolds
Ecommerce Solutions
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audience's attention.
Morgan Ryan
Technology Director
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audience's attention.
Marquis Salazar
Designer
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audience's attention.

19. Our Team (2/2)
19
Dexter Murphy
Technology Director
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audience's attention.
Aniyah Peters
Ecommerce Solutions
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audience's attention.

20. Table of Contents
20
Our Past Experience
❑ Client Testimonials
❑ Case Study

21. Client Testimonials (1/2)
21
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audience's attention.
Lewis Spencer
Designation
Company Name
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audience's attention.
Rowan Hooper
Designation
Company Name

22. Client Testimonials (2/2)
22
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audience's attention.
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audience's attention.
Dexter Turner
Company Name
Company Name
Isabella Owen
Ben Watts
Company Name
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audience's attention.

23. Case Study for
Shopify Online Store Proposal
23
“(Company_name) has done a remarkable job by significantly increasing our business metrics. It was amazing to work with such knowledgeable and
dedicated professionals. Our sales increased by 35% after successful launch.”
– Maria Fletcher (XYZ Boutique)
Our Solution
They chose our reliable enterprise ecommerce platform to grow their business with our
transparent pricing and flexible deign templates. We develop online store customize to
cater unique needs of customers with latest ecommerce tools. The client engagement
increased lead to conversion rate enhancement lead to increased revenue generated
Results
❑ Fully functional online store which is easy to use in long run.
❑ Achieved 35% more sales with increased revenue
❑ Boost orders by 500+
❑ Increased visitors
Project Goals
Firm wanted to start their own fashion boutique. They already has success selling their
clothing label at other platform but was unaware of their potential. So they decide build
their own branded online store. They wanted responsive website for customer
engagement and retention

24. Table of Contents
24
Statement of Work
and Contract

25. Statement of Work and Contract for Shopify Online Store Proposal
25
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to
develop and ecommerce platform for the estimated total cost of $XXXX as outlined.
Contract
Mutual Cooperation
❑ We agree to put our best efforts in return we expect your cooperation in providing
needed information regarding to website
Terms of payment
❑ Fifty percent of initial fees at the point of contract signing and it will act as deposit
❑ Remaining 50% has to be submitted after project completion
Plans Cancellation
❑ Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us
all costs and expenses
Confidentiality
❑ All efforts to preserve confidentiality of information
Terms and Termination
❑ This agreement should commence from (date) and shall continue till termination by either
party by not less than 60 days notice given in writing
Between "us", {company_name}, and "you", {client_name}
Date: {date_submitted}
Services Rendered
❑ 3 week opportunity to review our week and provide feedback
❑ Not liable to the firm and third party for damages

26. Table of Contents
26
Next Steps

27. 27
Next Steps for
Shopify Online Store Proposal
We firmly believe in clarifying things and sorting out the issues in
order to find the most suitable way to work together.
It is requested to read the contract to get the understanding of the
details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to lay a
solid foundation for better work relationship.
❑ Discuss the desired changes
❑ Accept the proposal
❑ Sign and finalize the proposal
❑ Submit an initial payment of 50% of total fee of project
❑ Once we get the notification of your proposal acceptance, we will send you the
separate copy of the signed contract for your record
❑ Feel free to contact
❑ Add text here
❑ Add text here
Signature
Proposal lead
{client_contact_first},
{client_contact_last} {Client_name}
Signature
Proposal lead
{user_assigned}, {user_title}

28. Contact Us
28
Address
#street number, city, state
Email Address
emailaddress123@gmail.com
Contact Numbers
0123456789

29. Additional Slides
29

30. About Us
30
Premium Services
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Target Audiences
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Value Clients
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31. 31
Our Mission
Our Vision
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Our Mission Our Goal
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32. Roadmap for Shopify Online Store Proposal
32
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01
02
03
04
05
06

33. Timeline for Shopify Online Store Proposal
33
2018
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audience's attention. 2019
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audience's attention. 2020
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audience's attention. 2021
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2017
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audience's attention. 2022
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audience's attention.
Start Finish

34. 30 Days
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90 Days
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60 Days
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30 60 90 Days Plan
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