Lyst conducted a usability analysis to improve their user experience across devices and drive conversions. They established measurement strategies and reviewed data to understand user behavior and identify areas for improvement. Lyst then tested changes like highlighting product urgency, simplifying checkout, and improving search placement and results. Split testing found a 17% increase in conversions from highlighting urgency and up to a 43% increase in usage from changing search placement. Overall, Lyst increased their conversion rate by 25% and mobile conversion rate by 41%.