The Miss Maxwell brand targets Generation Y and baby boomer consumers. It provides lifestyle and home decor tips through a nostalgia-inspired TV show and other media. The brand aims to be affordable and entertaining while appealing to both younger urban professionals and older consumers seeking comfort. It differentiates itself by being fronted by a transgender host and focusing on retro themes. Going forward, the brand will seek to expand its product line and community outreach efforts to build equity and sales.
Christopher Forte Boston is a small boutique catering to a clientele with a unique sense of style and an understanding of fine craftsmanship and fabrics. This store carries a handful of carefully curated designer collections from the US, Europe and Japan.
Christopher Forte Boston is a small boutique catering to a clientele with a unique sense of style and an understanding of fine craftsmanship and fabrics. This store carries a handful of carefully curated designer collections from the US, Europe and Japan.
London is one of the most dynamic, vibrant and exciting cities in the world, thanks to the people who live and work here.
Time Out is a trusted brand, with strong heritage going back decades. This has enabled Time Out to have a unique relationship with these young, urban and affluent individuals. We reach millions of them every month through our print, online & mobile platforms, all with levels of trust and engagement higher than is the case with any other media brand.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
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If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
London is one of the most dynamic, vibrant and exciting cities in the world, thanks to the people who live and work here.
Time Out is a trusted brand, with strong heritage going back decades. This has enabled Time Out to have a unique relationship with these young, urban and affluent individuals. We reach millions of them every month through our print, online & mobile platforms, all with levels of trust and engagement higher than is the case with any other media brand.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Change Knowledge: Are you ready for tomorrow's consumer?Lighthouse CEE
Presentation for the Central European University in Budapest on the 26th of March 2010.
Change Knowledge and it's implications & applications for brands and business in Russia & Denmark.
Lighthouse CEE corporate profile, client offer and case studies. More informatiion about Lighthouse CEE at: http://www.lighthouse-cee.com
Reach an underserved demographic through E\’LON Couture Magazine. Most advertisers spend an enormous amount of money targeting a younger demographic but our research has shown those who are brand loyal tend to spend more money on brands they trust, pass down those brand to their daughters and don\’t mind spending money for \’real\’ luxury items they can now afford. Reach this growing demographic via E\’LON Couture Magazine.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
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Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
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Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
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Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
5. Viewers are not only watching for tips but for entertainment value of something “different.”
6. With Maxwell’s Fashion background (FIT), viewers appreciate the nostalgic fashion choices of the host.
7.
8. Industry Trend Increasing number of retail business implementing Lifestyle Retailing to attract niche market Offering these customers a broad array of offerings, in an almost infinite possible number of categories (home fashion, cooking, and fashion) The TV show is unique, distinctive and conceptual (the theme is showing gracious; it is how you treat other people and how you care about your environment)
9. Industry Trend Growing urban young population Young professionals who need to gain useful information as quickly as possible Young professionals who want to feel comfort and at home, and escape from urban lifestyle “I know that it’s a man playing a woman, but I believe in the character, and she is somehow strangely comforting,” “I would like her to be my neighbor, so I could knock on her door and ask to borrow a bundt pan.”
10.
11. reasonably priced housing, abundant entry-level jobs and a thriving singles scene-all have given rise to the Boomtown Singles segment in fast-growing satellite cities.
15. The Baby Boomer generation They are also more liberal, which makes them more accepting to LGBT community
16. Higher disposable income than the young and urban and more stable career wise.
17. Along with the young and urban market, they are price conscious.
18.
19. This group is composed of people just starting out into the working world after college and have already become career stable.
20. The majority of the target market is culturally liberal with many respecting same-sex marriage rights to the LGBT community among other politically liberal stances.
21. Miss Maxwell attracts consumers who invest in their home, and find decorating and cooking enjoyable.
22.
23. Psychographic Profile Values In their the new beginners and baby boomers mentally, affordability is more important than quality right now. The younger consumer values low price due to recent college mentality, and the older generation values price due to the economic recession. They take pride in their higher education, and any cost saving features. Attitude/ Opinion They are open minded and very outgoing. They are well educated becoming more mature with age. They are open to what is going on in the world and are open to new ideas and social change. They young and urban target market are heavily influenced by pop culture and the baby boomers are influenced by past experiences. They learn from historic moments they encountered in their life so they will not make the same mistake. Lifestyle/ Interest These consumers are the high-resource group of those who are motivated by self-expression.. They have a lot of energy, which they pour to physical exercise and social activities. They are avid consumers, spending heavily on clothing, fast-foods, music, and other youthful favorites, with particular emphasis on new products and services. They spend a substantial amount of time at home whether it being a social setting or just in enjoying solidarity in their home.
33. Brand Hierarchy Core Benefit: Iconic branded symbol (Brini Maxwell), Entertainment, Lifestyle tips Basic Product: TV Show demonstrates every area of the home Expected Product: TV show on Internet, A collection of retro-styled home fashion items Augmented Product: New podcast or TV show of 5-10 min time slot on Internet Potential Product: Maxwell’s report about restaurant and home fashion product on every media
40. Brand Positioning Baby Boomers TV Show – Vintage Fashion Books TV Show – Cooking Demo Home Décor Goods Rebellious Nostalgic Internet Magazine Apparel Podcasts Young Urbanites
41. Brand Positioning Competitors Baby Boomers Martha Stewart Alton Brown Rebellious Nostalgic Sandra Lee Rachael Ray Young Urbanites
42. Brand Position Important:Young Urbanites has descended upon cities to make their mark in the world and they need the guidance of someone like Miss Maxwell to Cook, Decorate, Furnish, all on a budget Distinctive:Miss Maxwell delivers all the benefits of a Martha Stewart but packaged as entertainment rather than domestic service Pre-Emptive:As a transgendered entertainment personality, Miss Maxwell has guaranteed her position for a while Affordable:From Free to Nominal Profitable:With the diversification between the Young Urbanite and Nostalgic Baby Boomer, the product line caters to two large groups of consumers and positions itself for steady sales and magazine, tv show income.
44. Differentiation Tools Product Entertainment show informing viewers of home tips and tools Service The Miss Maxwell show offers lifestyle tips through podcast, TV appearances, and magazines on how to make your home a point of destination with Maxwell’s own utensils and tools Channel Viewers are aware of the lifestyle that Brini Maxwell lives and is well respected. Viewers watch for not only entertainment but inspiration and by using promotional advertising for her show, viewers will continue to grow Image The Miss Maxwell show’s set is very nostalgic and from another era. We plan to continue this image and respect its fashion and reflective image
45. Evaluate Brand Positioning Distinctive The Miss Maxwell’s brand embodies distinction. She is the first and only transgender woman in the home and décor market. Miss Maxwell provides tips, information, and helpful resources to both the younger and older consumer because she deals with topics that are relevant to their age bracket. Prices are reasonable because both older and younger consumers are price conscious. For future market positioning, we hope to incorporate the globalized trend in our company known as, cause branding. We will sponsor various organizations and charities that will bring awareness to an assortment of issues arising in the community. Miss Maxwell is a company that a give back to the community. Important Our consumers want to invest in their homes, so being able to decorate and receive tips and advice at an affordable price is very important to them.
46. Evaluate Brand Positioning Affordability: The customer’s ability to download podcasts for free and watch streaming videos on the internet. Profitability: The development of the private label of merchandise. Preemptive: Creating a new category in the mind of the consumer by putting a unique twist on lifestyle and entertainment tip delivery.
47. Consumer-Based Brand Equity Relationship: Miss Maxwell will establish a relationship with our urban young professional consumers by offering useful information as quickly as possible and giving a feeling of comfort and at home to escape from urban lifestyle. Meaning: Miss Maxwell brings awareness to our consumer about that Miss Maxwell delivers all the benefits of a Martha Stewart but packaged as entertainment on every media rather than domestic service. Response: Miss Maxwell bring awareness to our consumer by not only the unique entertainment but the inspiration from retro. Miss Maxwell’s retro/pop image and multi media attribute will set it apart from the competitors. Identify: Miss Maxwell is an iconic branded symbol which offer entertainment shows and lifestyle tips to the consumer
48. Establishing Brand Equity The Law of the Interactivity- each communication medium serves a purpose The Law of the Name- The brand is nothing more than a name The Law of Consistency- a brand cannot get into the consumers mind unless it stands for something The Law of Publicity- endless newspaper, magazine, radio, TV interviews, and podcast will create the brand, Miss Maxwell. The Law of Shape-All shapes/logos are not created equal
49. Increasing Sales Exterior Full scale media campaign using existing promotion through podcasts, TV show, cooking demo, book signings, website, and YouTube channel. - This will provide increased exposure and increase the frequency of our promotional reach. Interior Using feedback though the “comments & suggestions” on the Miss Maxwell website we can better understand the wants and needs of our customers and better create products to satisfy them. Using product reviews on our home décor goods and apparel to make any necessary changes to our existing product line. Implement a CRM system to track our consumers better and monitor buying patterns so we can keep stock on seasonal favorites.
50. Increasing Brand Knowledge The listener ratings on our iTunes podcasts and our viewership on our YouTube Channel increases exposure of the Miss Maxwell brand to a broad audience who relies on the communities “top picks” when deciding on what to listen to or watch. This directly influences the amount of times a consumer will see our brand. Miss Maxwell will have a schedule of public appearances at department stores that carry her line throughout the year when each seasons merchandise is released. Miss Maxwell will continue to participate in the Bid 2 Beat Aids auction on eBay. You can bid on a personalized recorded answering machine message and a sweater worn in an episode of the show along with a signed screen grab of Brini wearing the sweater. The proceeds go to LIFEbeat, the music industry's aids charity. She will also continue to support the Toys for Tots program. -Both of these charitable causes help bring hope to the community while showing that our brand cares about people in all ages and walks of life. This is an important facet of the Miss Maxwell’s guide to “Gracious Living” brand.
Editor's Notes
Due to recent economic setbacks, Americans have decreased spending on products and services that were considered hedonic to them, they want to invested in things now that matter the most. With this being said, Americans are spending a lot of time in their home, and are going out a lot less so they want their residences to feel like a home.