This document discusses the interests, hobbies, and aspirations of emergent service workers. It notes that they enjoy alternative music genres like rock, indie, and dance. They prefer shopping at markets selling unique, one-of-a-kind products rather than high street shops. As young, musically talented individuals, they attend and perform at gigs, showing passion through merchandise and gear purchases. The target market is described as recently out of university, living creatively without a set path, and working in a creative field.