Fresh Fashion - Managing Creative Projects and Teamsddraksdm
A proposal for a fashion event (and movement) that seeks to form relationships between the fashion industry and the urban farming movement where everyone stands to benefit.
Fresh Fashion - Managing Creative Projects and Teamsddraksdm
A proposal for a fashion event (and movement) that seeks to form relationships between the fashion industry and the urban farming movement where everyone stands to benefit.
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This presentation brings on not only the notion of purchasing locally grown vegetables and fruits at the farmer’s market but also businesses producing sustainably made products as well. They interview vendors at local farmer’s markets in Hawai’i to get a better understanding of the connection of sustainability and farmers.
PROJECT 3 Representing Place - PublicationSangWon Hong
Our research content and outputs will be communicated through publication. Edited content will be systematically organized individually, within a collective format that will lead to a book publication.
Our team worked to make an advertising booklet with a brand activation plan for Harvest Snap Peas. In our plan we made ad placements and marketing recommendations for Harvest Snap Peas.
Our largest creative PR op to date published in one of our key target publications today. As part of The Grocer's largest annual supplement ’The Dairymen’ looking at challenges facing the industry we were tasked with creating a generic 21st century milk marketing campaign that addressed the under indexing and declining sales of milk especially amongst millennials.
Reconnect with the source of our food sp 12AmyDeSa
This presentation brings on not only the notion of purchasing locally grown vegetables and fruits at the farmer’s market but also businesses producing sustainably made products as well. They interview vendors at local farmer’s markets in Hawai’i to get a better understanding of the connection of sustainability and farmers.
PROJECT 3 Representing Place - PublicationSangWon Hong
Our research content and outputs will be communicated through publication. Edited content will be systematically organized individually, within a collective format that will lead to a book publication.
Our team worked to make an advertising booklet with a brand activation plan for Harvest Snap Peas. In our plan we made ad placements and marketing recommendations for Harvest Snap Peas.
Our largest creative PR op to date published in one of our key target publications today. As part of The Grocer's largest annual supplement ’The Dairymen’ looking at challenges facing the industry we were tasked with creating a generic 21st century milk marketing campaign that addressed the under indexing and declining sales of milk especially amongst millennials.
As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.
Get Advertising Smart - Realistic Advertising: Aspirational to Honestemmersons1
Brands today are increasingly portraying a more realistic way of life in their advertising. This week's article looks at the reasons for this shift, and who is doing it well.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
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Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Moosewood Restaurant Mock Advertising Campaign
1. MOOSEWOOD
R E S T A U R A N T
BY: ERIN BATTY & KAITLYN TURKETT
HIPSTER FOOD THAT DOESN’T SUCK
2. CREATIVE BRIEF
M O O S E W O O D R E S T A U R A N T
HISTORY:
GOALS
MARKETING OBJECTIVES:
ADVERTISING OBJECTIVES:
This camapign will increase
Moosewood Restaurant’s
awareness amongst a younger
target market.
This campign will increase
comprehension by 70% and
conviction by 50%.
TARGET MARKET:
MISSION STATEMENT:
Spread the notion that protein and aesthetics need not be sacrificed
when you leave meat out of a meal.
Moosewood, Inc. is located in downtown Ithaca, NY and has been owned
collectively by nineteen members since 1973. It has grown from
a small natural foods resturaunt to a large and diverse company;
publishing 13 internationally acclaimed cookbooks. Moosewood focuses
heavily on local, natural and health oriented vegitarian cusine and has
been a pioneer in its industry. Ithas been named one of the “thirteen
most influentialrestaurants of the 20th century.”
This will be a year-long cam-
paign, starting January 2015
and ending Decemeber 2015.
Our primary target market is both men and women ranging from the
ages 18-34 otherwise know as Millenials. The primary target mar-
ket for this campaign will focus on the college students and young
professions in the Ithaca Area. These millenials lead both social and
health conscience lifestyles. The want a restaurant expierence that
will reflect and benefit their lifestyles as well as their values.
ADVERTISING PROBLEM:
TIME FRAME:
There is a lack of awarenss and understanding amongst the younger
generation with the Ithaca area. There is a general awareness of the
physical restaurant, but not a full undertstanding of its unique attri-
butes and principles.
The target market needs to be informed about Moosewood’s mission and efforts towards vegitarian and local
cusine, especially because it is a pioneer within its industry. There is great potential in the sub-culture ref-
ered to as hipsters. This target market’s values are very similar to Moosewood’s.
ADVERTISING OPPORTUNITY:
THE BIG IDEA-- “Hispster food that doesn’t suck”:
This campaign’s main strategy is to target the sub-culture of hispsters and millenials in general. We will
achieve this by using satiric content and ironic deisgns. Our main message is to show the target market how
similar Moosewood’s mission is to their lifestyle patterns by using “hipster humor.”
DELIVERABLES:
Within this campaign, there will be a circulation of three ads. There will also be a social media campaign
that coincides with the advertsiements. We will use the social media platform, Instagram, to interactively
spread buzz and awareness through creativity. We will provide incentive to particpate by using a socially
responsible strategy, by giving back 5% of the meals’ profits to local sustainability non-profits.
6. WILDCARD: INSTAGRAM CHALLENGE
TO FILTER OR NOT TO FILTER
Our wildcard strategy will be a social media campaign using
Instagram as our platform. This campaign will run from Septem-
ber to November in 2015. The challenge will be a competition
for the best photo of one of our creative meals. We will select
two winners at the end of Novemeber and credit first place win-
ner with a $50 gift certificate and the second place winner with
a $30 gift certificate to Moosewood. They will both also recieve
a complimentary Moosewood Restaurant resuable shopping bag.
Additionallly, everytime someone instagrams a photo of
a Moosewood meal with the hashtag #MoosewoodIthaca, 3% of
that meal’s profit will be given back to local sustainability
nonprofits.
#moosewoodithaca
9. TARGET MARKET
PRIMARY RESEARCH
33% were not aware of Moosewood
67% have heard of Moosewood
33% have been to Moosewood
42% understand Moosewood’s values
SURVEY AMONGST TARGET AUDIENCE
INSIGHTS
SIMILARITIES OF
1970s & today
Social & health conscious
Non-materialistic ideals
Self-expression
Heavy emphasis on individualism
Love of music & Bohemian style
Spiritual adventurism
Environmentalism
METHODS
Surveys
interviews
Observations
Insights
Aidan
21 year old
Senior at Ithaca College
Environmental Studies major
Bikes to class/work
Vegetarian & Gluten-Free
Activist for the Green Party
Shops at GreenStar
Strong focus on buying local
and sustainable practices.
Hobbies:
Reading Vonnegut
Hiking the Natural Lands
10. CAMPAIGN GOALS & OBJECTIVES
1. Grow awareness amongst Millenials
2. Increase conviction & top of mind awareness
3. Increase understanding of Moosewood’s values
The Big Idea
CREATIVEEXECUTION
STRATEGY
“Hispter food that doesn’t suck”
Use of ironic
& satiric copy
Sketched & dramatized
animination
Simplicity
Textured & colored backgrounds
Use of ironic humor
Eye-catching visuals
Emphasize importance of
business model
Display
unique attributes