1970 era info

1. INTRODUCTION
• It’s an understatement to say that the 70s fashion
styles were a bit far out.
• But for those of us who wore them, they were
the ultimate in groovy fashion!
• Wild prints, shoes that added 5 inches to your
height, polyester suits, short shorts that left little
to the imagination, and skirts in three distinctly
different lengths were just part of the 70s
fashion fare. Indeed, the 70s had it all!
• Though some 70s fashion trends carried over
from the 1960s, including bell bottom pants and
tie-dyed shirts, many new styles were distinctly
70s.
• And those of us who grew up during the era
took our cues from those we saw on both the
little screen and the big screen. Every teen
wanted a mini dress like Marcia Brady’s and
young men admired John Travolta’s gleaming
white three-piece Saturday Night Fever suit.
Nothing was too gaudy for the 70s!
SOURCE: CLASSIC 70S

2. 70s TREND
70s Skirt
• Dresses and skirts now came in three lengths
– the traditional mini, the new midi – which
landed between the knee and the ankle, and
the maxi, which reached to the floor.
• Coats came in the same lengths so that
women could coordinate their outfits. Maxi
skirts and long “granny” dresses were
especially popular for formal events.
SOURCE: CLASSIS 70S

3. 70s Pants
• However, the ladies also sported “hip huggers”, jeans that
sat several inches below the normal waistline. These jeans
were often tight and their owners were eager to decorate
them with
• Men, similarly, weren’t adverse to wearing tight jeans and
trousers, too. Velvet or lame pants weren’t unusual either.
• Later in the decade, leisure suits – fashioned from a variety
of colors of polyester fabric ranging from baby blue and
mint green to brown – were all the rage and were a trend
most agree need not ever be repeated.
• Also in the late 1970s, both men and women squeezed into
jumpsuits, one-piece outfits that zipped up the front and
were usually worn with a wide belt.!
SOURCE: CLASSIS 70S

4. 70s Shirts
• Men of the 70s wore shirts in solids and loud
prints with long, pointed collars. The print
shirts were often paired with the
aforementioned leisure suits.
• Ladies shirts ran the gamut from peasant-
style, flowy tops that had become popular in
the late 1960s to skimpy halter tops that were
pared with equally-skimpy shorts known as
hot pants. Sequined bra tops were also a
common trend and, later, tube tops – a
strapless sleeve of stretchy fabric that pulled
over the head and covered the upper torso –
were all the rage.
SOURCE: CLASSIS 70S

5. 70s Accessories
• In the 70s, traditional belts were often replaced
by beads or handmade macramé creations. Large
peace sign necklace or surfer’s crosses were worn
around the neck on heavy chains.
• But the most notable accessory of the 70s had to
be the platform shoe. Worn by women of all ages
and some men as well.
• Many of them were fashioned in wild prints,
some were glittery, and others were even
transparent.
SOURCE: CLASSIS 70S

6. 1970s MODELS
• In the 1970s, models were elevated to an even higher place in
American culture as many of them achieved “supermodel”
status.
• In fact, it was during the 1970s that the term “supermodel”
was coined and tacked onto women who were becoming
household names thanks to their stunning good looks and the
power of advertising.
• During the 70s, fashion magazines were as popular as ever and
the world’s best models were seen in 70s mags like Vogue,
Cosmopolitan, Elle, and several others.
• Hence, even more models became household names and they
began receiving contracts that were rivaling those received by
actors and sports icons.
• In fact, in the mid 1970s, Margaux Hemingway became the
first model to receive a million dollar contract from a
fragrance company.
SOURCE: CLASSIS 70S

7. Hippie Fashion in the
70s
The free-flowing hippie fashion of the 1970s reflected the youth
culture’s response to the strict mores and conservative values of the
1950s and 1960s. Defined by their carefree and laid-back attitude,
hippies adopted a more eclectic, leisurely style that symbolized peace,
love and equality for all. Entertainers like Jimi Hendrix, The Beatles,
Jefferson Airplane and Cher popularized hippie fashions that blended
ethnic garments, colorful patterns and loose-fitting clothing. All this
made the hippie look one of the most recognizable trends of the
1970s.
Shoes and Accessories
Platform shoes were a staple of the 1970s. The shoes ranged in height
from a. The popular jewelry of the time was inspired by nature or
handmade Native American designs. Necklaces featured beads, peace
signs, flowers, pendants and bells. Friendship bracelets also became
popular. The woven bracelets made with colorful yarn were easy to
replicate and share. Hair accessories included printed bandanas, thin
headbands and flower crowns.

8. 70’s MOVIES
• 1970s opened with Hollywood experiencing a financial and artistic depression
• The hippie movement, the civil rights movement, free love, the growth of rock and roll, changing
gender roles and drug use certainly had an impact
• And Hollywood was renewed and reborn with the earlier collapse of the studio system, and the
works of many new and experimental film-makers during a Hollywood New Wave.
• In the mid-1970s, romantic confections made way for gritty, violent films about gangsters and
bandits.
• Hindi filmmakers such as Shyam Bengal continued to produce realistic Parallel Cinema throughout
the 1970s

9. 70s: Bollywood Fashion Trends
Since its inception, Bollywood has been a major inspiration
for the ever-changing fashion industry and the 70s really
brought about a fashion evolution in the country
Bell bottoms
The flared, oversized bell bottoms trousers were a rage during
the 70s representing the relaxed and tranquil atmosphere of the
times. Bell bottoms were popular both amongst the men and
women alike. While men opted to pair them with suit jackets,
women preferred to tuck them in with trendy and flowy tops. Be
it Zeenat Aman swaying to the beats of "Hare Rama Hare
Krishna" or Amitabh Bachchan in Trishul, bell bottoms was
flaunted by one and all in the industry.

10. Polka dots
A massive hit, especially amongst the women, polka dotted blouses where a highlight of 70s fashion.
Usually the deep necked or midriff baring dotted blouses were paired with short skirts or bell
bottoms. Who can forget Dimple Kapadia donning the black and white blouse in Bobby?
Hair
An array of hairdos were a common sight in Bollywood films during the 1970s. At times, the
actresses would be seen flaunting their long luscious hair and the next second trimming it to a short
bob cut. All thanks to the popular use of wigs during the time. Puffed up high hair, exaggerated buns
and varied sized bangs were the most favored; often accessorized with bright neon colored ribbons,
these wigs added glamour to the look. Our tinsel town men weren't far behind in the race either with
long sleek hair and side burns running as long as the guns they fired.
Sunglasses
Did you think big sunglasses are a thing of today? Well, you're mistaken then. Big glares have been
in vogue since the 70s. Even today big eye wears with designing on the rim and studded with crystals
are in much demand like they were when fashion icon Zeenat Aman effortlessly flaunted them. Be it
white, red or any other bright color, all of these were an instant hit!

11. THANK YOU!!!!
HARSH GOEL