In this session, Jeffery Stewart explores how social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into “traditional” cross-media campaigns.
Get the book http://socialmediaforeventsebook.com - An infographic about using Twitter for event marketing, sales, event PR, customer service, research.
Twitter is a powerful tool for #eventprofs. This infographic will give you top tips in regards to:
- What events is it best for?
- What is the Twitter etiquette for event planners?
Priming involves using certain words to influence people's mindsets and how they approach tasks. Meeting hosts can prime participants to be engaged by including words like "impressive" in the meeting agenda. Research shows priming words like "patient" can influence people to walk more slowly. The meeting agenda is a tool to prime attendees' mindsets. Collaboration meetings are generally easiest to host as the goal is sharing ideas to achieve a common goal. Engaging large audiences sometimes requires more careful moderation than small groups. Meeting moderators can foster positive engagement and deter negative attention.
The document discusses ways to make meetings more engaging and transformational for attendees. It suggests incorporating elements of edutainment like quizzes, personal stories and gamification. Meetings should start with passive participation and evolve into active participation. If the setting is comfortable, personal experiences shared can significantly impact others. Productive meetings use personalized context to create positive reaction opportunities. Transformations are highly personal experiences that can be shared. Meetings should have a distinct beginning, middle and end to facilitate transformation.
Foundation for Sustainable Development Marketing Strategy Brief Kevin Slatz
This document outlines the marketing and communications activities of an organization. It discusses business and fund development efforts including increasing university and corporate partnerships. It also describes telling the organization's story through key messaging, branding, and communications tools. Finally, it provides an overview of the service department's role in internal and external communications.
What is your story, goals, audience look like? Take a look at your organization and how to share your social media stories for impact, outreach, fundraising, volunteer growth, advocacy and education in this worksheet (and slides) created by Evonne Heyning for TechSoup Global
This document summarizes a presentation about driving social media ROI and optimizing social campaigns. The presentation discusses measuring key metrics like engagement, reach, referral traffic and sales to analyze social media performance. It recommends creating strategies to reach target audiences and outlines a three step process of building social assets and strategies, tracking and analyzing results, and optimizing campaigns. Specific examples are provided of social media campaigns for AWS Reinvent that achieved millions of impressions and tens of thousands of engagements.
This document discusses how measuring emotions can help improve marketing decisions. It notes that emotions drive 90% of human behavior and decision making, yet over 90% of ad measurement still relies on conscious self-reporting. The document introduces EmotionAll, a tool that uses facial coding to automatically measure emotions in real-time from audiences viewing content at home. It shows how EmotionAll can help optimize media planning, creative testing, and performance analysis by identifying the videos and ads that elicit the strongest positive emotions and drive the best social and business outcomes.
Visual content is becoming increasingly important in social media marketing. Pinterest has grown tremendously with over 100 million monthly active users, and Instagram has also seen huge growth. Research shows that images are processed thousands of times faster than text by the brain. The presentation recommends including images in social media strategies and provides five tips: add text to photos to convey information engagingly, create "pin-worthy" images for Pinterest, optimize images to avoid slow load times, use various visual content across blogs and websites, and be creative.
Get the book http://socialmediaforeventsebook.com - An infographic about using Twitter for event marketing, sales, event PR, customer service, research.
Twitter is a powerful tool for #eventprofs. This infographic will give you top tips in regards to:
- What events is it best for?
- What is the Twitter etiquette for event planners?
Priming involves using certain words to influence people's mindsets and how they approach tasks. Meeting hosts can prime participants to be engaged by including words like "impressive" in the meeting agenda. Research shows priming words like "patient" can influence people to walk more slowly. The meeting agenda is a tool to prime attendees' mindsets. Collaboration meetings are generally easiest to host as the goal is sharing ideas to achieve a common goal. Engaging large audiences sometimes requires more careful moderation than small groups. Meeting moderators can foster positive engagement and deter negative attention.
The document discusses ways to make meetings more engaging and transformational for attendees. It suggests incorporating elements of edutainment like quizzes, personal stories and gamification. Meetings should start with passive participation and evolve into active participation. If the setting is comfortable, personal experiences shared can significantly impact others. Productive meetings use personalized context to create positive reaction opportunities. Transformations are highly personal experiences that can be shared. Meetings should have a distinct beginning, middle and end to facilitate transformation.
Foundation for Sustainable Development Marketing Strategy Brief Kevin Slatz
This document outlines the marketing and communications activities of an organization. It discusses business and fund development efforts including increasing university and corporate partnerships. It also describes telling the organization's story through key messaging, branding, and communications tools. Finally, it provides an overview of the service department's role in internal and external communications.
What is your story, goals, audience look like? Take a look at your organization and how to share your social media stories for impact, outreach, fundraising, volunteer growth, advocacy and education in this worksheet (and slides) created by Evonne Heyning for TechSoup Global
This document summarizes a presentation about driving social media ROI and optimizing social campaigns. The presentation discusses measuring key metrics like engagement, reach, referral traffic and sales to analyze social media performance. It recommends creating strategies to reach target audiences and outlines a three step process of building social assets and strategies, tracking and analyzing results, and optimizing campaigns. Specific examples are provided of social media campaigns for AWS Reinvent that achieved millions of impressions and tens of thousands of engagements.
This document discusses how measuring emotions can help improve marketing decisions. It notes that emotions drive 90% of human behavior and decision making, yet over 90% of ad measurement still relies on conscious self-reporting. The document introduces EmotionAll, a tool that uses facial coding to automatically measure emotions in real-time from audiences viewing content at home. It shows how EmotionAll can help optimize media planning, creative testing, and performance analysis by identifying the videos and ads that elicit the strongest positive emotions and drive the best social and business outcomes.
Visual content is becoming increasingly important in social media marketing. Pinterest has grown tremendously with over 100 million monthly active users, and Instagram has also seen huge growth. Research shows that images are processed thousands of times faster than text by the brain. The presentation recommends including images in social media strategies and provides five tips: add text to photos to convey information engagingly, create "pin-worthy" images for Pinterest, optimize images to avoid slow load times, use various visual content across blogs and websites, and be creative.
Presented by Megan Lee, See3 Communications as workshop for the Women In Development North group. Marketing and communications take place today in an attention economy. When time and focus of your constituents is at a premium, your strategy and approach must earn and retain their attention in order to tell your story, convey your value, and engage your constituents in your mission.
Developer evangelism involves communicating and instructing developers on how to use new technologies to solve problems by coding, attending meetups and conferences, and reading the same materials as developers. The goal is to turn everyone an evangelist comes into contact with into an advocate for a particular technology by establishing common ground and experiences with developers through collaborating on projects. An evangelist achieves influence through different levels of relationship with developers, from direct interactions to regular collaboration.
Media Channels PowerPoint Presentation Slides SlideTeam
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of eighteen slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Media Channels PowerPoint Presentation Slides complete deck.
The slide will show you the alternative concept of design process, it might hard to understand because it's designed for lecturing but hope you will get the idea.
Westerville Social Media Presentation 9 08 09Sandy Blanquera
The document summarizes a stakeholder luncheon about using social media for business. It discusses how most Americans believe companies should have a social media presence and how social media can benefit businesses in many ways such as brand awareness, sales leads, recruiting, reputation management, and customer service. It then provides tips for creating a social media plan including goals, resources, content ideas, roles, and an evaluation strategy. Finally, it discusses popular social media channels like LinkedIn, Facebook, and Twitter and their characteristics as well as examples of how some organizations are using social media.
Legacy Marketing Partner's General Manager spoke at the 2012 Event Marketer Event Tech Conference. He presented the Legacy approach for connecting social, digital and live experiences within agency campaigns.
So what makes up a world class communications, PR and marketing department?
In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. The bottom line is that without structure and a solid foundation of support, your organization’s communication’s department will never be able to function with the efficiency, creativity, effectiveness and level of organizational respect that is necessary to create effective marketing strategy that supports the organization’s strategic plan.
So where do you start?
What policies, procedures and plans create a solid communications foundation?
In this white paper written by Jarid Brown, we explore seven organizational policies, plans or tools that no growth-oriented nonprofit can afford to be without. These policies create the foundation and framework for successful organizational communications and marketing.
To learn more visit http://www.jaridslog.com or follow me on twitter at http://twitter.com/advancinghope
Taming the Social Media Beast - Social Media Analytics for Marketersmariannemadden
Presented at Web Analytics Wednesday on 3/25/09 in San Diego. Ideas for defining concrete KPIs for social media initiatives, projecting ROI, setting realistic expectations and more.
Realeyes' Commercial Director Alex Slater took the stage alongside our partners MediaCom, to reveal how emotional intelligence can be used to build more engaging brand experiences.
This document discusses the importance of measuring emotions in marketing and business decisions. It notes that over 90% of human behavior is driven by emotions and 65% of marketing ROI is driven by creative content, yet 90% of creative content is never tested. The document introduces Realeyes, a company that measures emotions using 3D facial modeling to understand how audiences engage with video content. It explains Realeyes can provide insights into how to enhance video emotional impact, accurately target audiences, allocate media spend, and predict real-world video performance on social media. Scores and metrics are provided to compare the emotional performance of different brand videos.
Viral marketing relies on people sharing content organically via social networks to reach a large audience in a cost-effective manner. It works best when the content tells an engaging story that elicits an emotional response and encourages sharing. To maximize viral spread, campaigns should create unexpected or surprising content, make sequels to extend the effect over time, and engage viewers to become ambassadors who generate their own related content. The success of viral marketing campaigns can be measured using key performance indicators related to engagement, activity, volume, and economic value.
What is social media & how can it aid great customer service?
A quick run through the every changing world of digital communications & social media.
What does 'great' look like in social customer service?
How do you get started in social customer service?
Develop killer content that will resonate with your audienceChris Marocchi
This presentation was given at the OCMA (Orange County Marketing and Advertising association on 10/16/13. It's filled with fun and insightful information about how your company can improve its content marketing by curating and sharing content that your customers will engage with.
How to Run a Successful Social Campaign for Your Law Firm Network Affiliates
This brief presentation will take you through step-by-step on how to run a successful social campaign for your law firm. While this presentation focuses on legal advertising, it is useful in understanding the steps needed to ensure a successful social campaign in any vertical.
Please join us for an educational 1 hour presentation on specific tools and techniques that will allow you to implement cost effective social media marketing strategies into your practice.
Presented by Conor Dixon (Trinity Level Marketing) and Dylan Kemna (Opticall, Inc. www.opticall.com )
*We will show specific examples of what other members of the aesthetics community are doing
*You will learn statistics that support the significance of social media
*You will learn techniques on how to make these tools work for your practice
This event is brought to you by the partners of Plastic Surgery Marketing.
Wondering if you should make the switch from PowerPoint to Prezi? Check out these four examples why Prezi helps you better deliver your message - featuring video examples from actual presentations.
1. Organize Your Ideas
2. Build on Your Point
3. Emphasize Graphics
4. Leave an Impression
Want to see more ways Prezi can help you WOW your audience? Check out our Prezi portfolio at www.puffingston.com/portfolio.
Bridging Silos Between SEO, UX, and Content for Big Marketing Wins | Digital ...Rebekah Baggs
Brilliant marketing results aren’t created in a vacuum. Rebekah will show you how to bridge the gap between SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
During this session you’ll learn how to:
- Leverage keyword data to unite your UX, SEO, and content efforts
- Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
- Holistically optimize your digital presence across the web with practical, real-world approaches
This document provides an agenda and overview for a two-day experience design workshop. Day 1 focuses on research techniques like interviews and creating personas from research. Participants will learn about vision, brand promise, and the 5E experience model. Day 2 covers design techniques such as journey mapping and prototyping experiences. The intended outcomes are a powerful group learning experience that inspires and empowers participants creatively. Participants will use three experience design tools to develop their projects. The workshop aims to teach what experience design is and practice the tools, methods and mindsets for designing meaningful experiences.
The document discusses cross-media marketing campaigns and the challenges of executing them. It describes key features of cross-media like personalization, multiple touchpoints across channels, and measurement. Integrating different technologies, teams, testing and continuous improvement are important for overcoming challenges. Case studies are presented on campaigns that integrated different channels and APIs to strategically engage audiences.
Web, Mobile, Social Media, Cross-Media and EducationJeffrey Stewart
This document discusses the history and evolution of communication technologies from ancient times to modern cross-media strategies. It summarizes key stages in the Silk Road journey from years via walking to seconds via fiber optics. Current trends highlighted include everything becoming digital, the rise of social and cloud-based networking, and increasing mobile device usage. The document advocates cross-media tactics that integrate multiple channels including print, email, and social media to increase engagement.
Presented by Megan Lee, See3 Communications as workshop for the Women In Development North group. Marketing and communications take place today in an attention economy. When time and focus of your constituents is at a premium, your strategy and approach must earn and retain their attention in order to tell your story, convey your value, and engage your constituents in your mission.
Developer evangelism involves communicating and instructing developers on how to use new technologies to solve problems by coding, attending meetups and conferences, and reading the same materials as developers. The goal is to turn everyone an evangelist comes into contact with into an advocate for a particular technology by establishing common ground and experiences with developers through collaborating on projects. An evangelist achieves influence through different levels of relationship with developers, from direct interactions to regular collaboration.
Media Channels PowerPoint Presentation Slides SlideTeam
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of eighteen slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Media Channels PowerPoint Presentation Slides complete deck.
The slide will show you the alternative concept of design process, it might hard to understand because it's designed for lecturing but hope you will get the idea.
Westerville Social Media Presentation 9 08 09Sandy Blanquera
The document summarizes a stakeholder luncheon about using social media for business. It discusses how most Americans believe companies should have a social media presence and how social media can benefit businesses in many ways such as brand awareness, sales leads, recruiting, reputation management, and customer service. It then provides tips for creating a social media plan including goals, resources, content ideas, roles, and an evaluation strategy. Finally, it discusses popular social media channels like LinkedIn, Facebook, and Twitter and their characteristics as well as examples of how some organizations are using social media.
Legacy Marketing Partner's General Manager spoke at the 2012 Event Marketer Event Tech Conference. He presented the Legacy approach for connecting social, digital and live experiences within agency campaigns.
So what makes up a world class communications, PR and marketing department?
In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. The bottom line is that without structure and a solid foundation of support, your organization’s communication’s department will never be able to function with the efficiency, creativity, effectiveness and level of organizational respect that is necessary to create effective marketing strategy that supports the organization’s strategic plan.
So where do you start?
What policies, procedures and plans create a solid communications foundation?
In this white paper written by Jarid Brown, we explore seven organizational policies, plans or tools that no growth-oriented nonprofit can afford to be without. These policies create the foundation and framework for successful organizational communications and marketing.
To learn more visit http://www.jaridslog.com or follow me on twitter at http://twitter.com/advancinghope
Taming the Social Media Beast - Social Media Analytics for Marketersmariannemadden
Presented at Web Analytics Wednesday on 3/25/09 in San Diego. Ideas for defining concrete KPIs for social media initiatives, projecting ROI, setting realistic expectations and more.
Realeyes' Commercial Director Alex Slater took the stage alongside our partners MediaCom, to reveal how emotional intelligence can be used to build more engaging brand experiences.
This document discusses the importance of measuring emotions in marketing and business decisions. It notes that over 90% of human behavior is driven by emotions and 65% of marketing ROI is driven by creative content, yet 90% of creative content is never tested. The document introduces Realeyes, a company that measures emotions using 3D facial modeling to understand how audiences engage with video content. It explains Realeyes can provide insights into how to enhance video emotional impact, accurately target audiences, allocate media spend, and predict real-world video performance on social media. Scores and metrics are provided to compare the emotional performance of different brand videos.
Viral marketing relies on people sharing content organically via social networks to reach a large audience in a cost-effective manner. It works best when the content tells an engaging story that elicits an emotional response and encourages sharing. To maximize viral spread, campaigns should create unexpected or surprising content, make sequels to extend the effect over time, and engage viewers to become ambassadors who generate their own related content. The success of viral marketing campaigns can be measured using key performance indicators related to engagement, activity, volume, and economic value.
What is social media & how can it aid great customer service?
A quick run through the every changing world of digital communications & social media.
What does 'great' look like in social customer service?
How do you get started in social customer service?
Develop killer content that will resonate with your audienceChris Marocchi
This presentation was given at the OCMA (Orange County Marketing and Advertising association on 10/16/13. It's filled with fun and insightful information about how your company can improve its content marketing by curating and sharing content that your customers will engage with.
How to Run a Successful Social Campaign for Your Law Firm Network Affiliates
This brief presentation will take you through step-by-step on how to run a successful social campaign for your law firm. While this presentation focuses on legal advertising, it is useful in understanding the steps needed to ensure a successful social campaign in any vertical.
Please join us for an educational 1 hour presentation on specific tools and techniques that will allow you to implement cost effective social media marketing strategies into your practice.
Presented by Conor Dixon (Trinity Level Marketing) and Dylan Kemna (Opticall, Inc. www.opticall.com )
*We will show specific examples of what other members of the aesthetics community are doing
*You will learn statistics that support the significance of social media
*You will learn techniques on how to make these tools work for your practice
This event is brought to you by the partners of Plastic Surgery Marketing.
Wondering if you should make the switch from PowerPoint to Prezi? Check out these four examples why Prezi helps you better deliver your message - featuring video examples from actual presentations.
1. Organize Your Ideas
2. Build on Your Point
3. Emphasize Graphics
4. Leave an Impression
Want to see more ways Prezi can help you WOW your audience? Check out our Prezi portfolio at www.puffingston.com/portfolio.
Bridging Silos Between SEO, UX, and Content for Big Marketing Wins | Digital ...Rebekah Baggs
Brilliant marketing results aren’t created in a vacuum. Rebekah will show you how to bridge the gap between SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
During this session you’ll learn how to:
- Leverage keyword data to unite your UX, SEO, and content efforts
- Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
- Holistically optimize your digital presence across the web with practical, real-world approaches
This document provides an agenda and overview for a two-day experience design workshop. Day 1 focuses on research techniques like interviews and creating personas from research. Participants will learn about vision, brand promise, and the 5E experience model. Day 2 covers design techniques such as journey mapping and prototyping experiences. The intended outcomes are a powerful group learning experience that inspires and empowers participants creatively. Participants will use three experience design tools to develop their projects. The workshop aims to teach what experience design is and practice the tools, methods and mindsets for designing meaningful experiences.
The document discusses cross-media marketing campaigns and the challenges of executing them. It describes key features of cross-media like personalization, multiple touchpoints across channels, and measurement. Integrating different technologies, teams, testing and continuous improvement are important for overcoming challenges. Case studies are presented on campaigns that integrated different channels and APIs to strategically engage audiences.
Web, Mobile, Social Media, Cross-Media and EducationJeffrey Stewart
This document discusses the history and evolution of communication technologies from ancient times to modern cross-media strategies. It summarizes key stages in the Silk Road journey from years via walking to seconds via fiber optics. Current trends highlighted include everything becoming digital, the rise of social and cloud-based networking, and increasing mobile device usage. The document advocates cross-media tactics that integrate multiple channels including print, email, and social media to increase engagement.
Trekk cross media series using xml to create once - distribute everywhere - e...Jeffrey Stewart
This ebook is based on a blog series leading up to the IDEAlliance XML 2010; eMedia Revolution conference. In
each chapter, I present one of the ideas that provide the foundation of my presentation at that conference.
Reduce costs and complexity with a strategy that includes XML standards adoption, structured content creation and
a digital-first workflow.
As eMedia devices and delivery systems proliferate, publishers, agencies and traditional media service providers
are challenged with keeping up with demand for content conversion. Content distributors can reduce costs and
complexity with a strategy that includes adoption of XML standards, a component architecture for structured
content creation and a workflow that adheres to a digital-first orientation.
Infinite Possibilities - Social Media and PrintJeffrey Stewart
The document discusses changes in media spending and consumption habits. As traditional print media declines, digital spending is overtaking print overall, though total spend is flat. Marketers are using more channels like social media, email, and direct mail in integrated cross-media campaigns to reach consumers across various touchpoints and surround them with consistent messaging. New technologies like augmented reality and mobile are also influencing marketing strategies.
Large Volume Map Generation via Grid ComputingJeffrey Stewart
The document describes how Trekk Cross-Media evolved their process for generating large volumes of custom map images from using a single CPU running a single task, to utilizing a grid computing architecture across multiple CPUs. This allowed them to increase map generation from around 500-750 per hour to over 20,000 per hour. They worked with ESRI's ArcWeb Services and the Digipede grid computing platform to build a distributed system that generates map images by assigning tasks across multiple machines in their corporate network.
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
Trekk Cross-Media Series: Using XML to Create Once - Distribute EverywhereJeffrey Stewart
This ebook is based on a blog series leading up to the IDEAlliance XML 2010; eMedia Revolution conference. In each chapter, I present one of the ideas that provide the foundation of my presentation at that conference.
As eMedia devices and delivery systems proliferate, publishers, agencies and traditional media service providers are challenged with keeping up with demand for content conversion. Content distributors can reduce costs and complexity with a strategy that includes adoption of XML standards, a component architecture for structured content creation and a workflow that adheres to a digital-first orientation.
Marketing Innovation Summit: Integrating Social Media into the MixJeffrey Stewart
Learn how to balance emerging social networks and channels with your clients’ existing marketing mix to effectively generate more leads and increase response rates. Jeffrey Stewart, CTO of Trekk Cross-Media, sheds light on how social media will infiltrate and enhance all personal and commercial, private and public endeavors at lightning speed. He will offer guidance on how to merge offline and online marketing elements together in order to gain the most momentum and traction in the marketplace.
Ryerson Univeristy Colloquium 2010 Fusion: Exploring The Mutlimedia MixJeffrey Stewart
Living in today’s digitized society, it is important to understand how all of the different types of media complement each other. In an attempt to understand this synergy, GCM presents: Fusion: Exploring the Multimedia Mix
Digital PR involves using online and social media channels to engage with customers and influence perceptions of a brand. It is about managing conversations and reputation through positive relationships. Measuring the impact of digital PR can be done by looking at metrics like website traffic, social media engagement, and how conversations online link to changes in search behavior. Successful digital PR requires an understanding of online communities and using social media as a tool for real-world connections rather than just broadcasting messages.
Intro to social media - YTA Peer Group PresentationAmplifi
The document discusses social media and its importance for businesses. It provides statistics on social media usage, trends in corporate social media strategies, and best practices. Specifically, it finds that most social media users are ages 18-33 but many over 50 also use it regularly. The majority of users engage on social platforms to stay connected with friends or make new contacts. Many companies are actively using social media for brand promotion, customer engagement, and marketing. The document advocates for a strategic approach to social media that focuses on content, connections, community, and conversion.
The document provides an overview of public relations strategies and tactics, including:
1) Public relations aims to help organizations build and maintain relationships with audiences through understanding their attitudes and values. It involves planned, deliberate two-way communication.
2) Effective public relations uses a variety of channels including social media to disseminate messages strategically to the right audiences at the right time.
3) Building relationships and achieving organizational goals through proper communication is the key to public relations success.
This How-To Guide will teach you how to make word of mouth marketing (WOMM) work within your existing marketing mix by providing you with a five step action plan that you can use to start incorporating WOMM right away. Learn more @ http://www.demandmetric.com/content/word-mouth-marketing
This document provides an overview of social media marketing presented by Carla Hale. It begins with an introduction of Carla Hale and her background. The rest of the document discusses what social media is, how social media marketing differs from and is similar to traditional marketing, how to integrate social media into a marketing plan, why social media is important, philosophies of social media use, listening on social media, creating social media plans and goals. It also briefly discusses mobile and provides a case study of social media use by TextbooksRus.com. The key topics covered are definitions of social media, differences from and similarities to traditional marketing, importance of listening, developing plans and goals, and integrating social media into an overall marketing strategy.
Northwestern Technology intro to social mediaBeth Hubbard
Northwestern Technologies should use social media marketing to build their brand and reach their target audience. Social media allows word-of-mouth advertising to spread a company's message to many potential customers. Over 88% of large companies use social media for marketing. Northwestern Technologies should introduce themselves on the most relevant social media platforms to let people know what they offer and get customers talking positively about the company online. This will help drive word-of-mouth recommendations, new business, and provide a way to get customer feedback on new product ideas.
The document is an agenda for the Gravity Summit event at Stanford on social media marketing. The agenda includes sessions on how social media is transforming businesses, using Twitter, social media driving customer loyalty, and integrating social media into marketing. There will also be networking activities including a breakout session and a tweetup mixer after the event.
Word Of Mouth Marketing Strategy PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Word Of Mouth Marketing Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of twenty three slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/39GoDdc
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
This document discusses social media and its benefits. It defines social media as web and mobile technologies that enable communication through interactive dialog. Some examples provided include wikis, blogs, social networking sites, video sharing, and forums. The document explains that social media allows for free information sharing and connects people globally. It can help businesses drive repeat customers and sales through word-of-mouth marketing on these platforms. Social media also allows businesses to provide customer service, build relationships, and achieve multiple marketing goals in a cost effective manner.
Social media are communication tools that facilitate highly accessible interactions. They allow organizations to listen to conversations between customers, fans, employees and more. While conversations on social media are organic and complex, social networks can be practical for tasks like market research, promotion, customer support and more. The keys to success include being authentic, contributing useful content, sharing, acting normally and embracing criticism as opportunities.
This document provides guidance on developing an effective social media strategy for an organization. It discusses several key points, including developing objectives, integrating social media with other online platforms, preparing organizational culture for change, allocating necessary resources, selecting appropriate tools and tactics for the target audience, and establishing metrics to measure performance. The takeaway is that a social media strategy needs to have clearly defined goals that support the overall mission and plan for engaging the target community in a two-way conversation.
Social Media - Making Friends & Influencing People Simon Kemp
This document provides guidance on engagement marketing using social media. It discusses how social media has over 1 billion users worldwide and is a powerful tool. However, social media should be seen as adding to existing ways of interacting with people, not replacing other methods. The key is to focus on starting conversations, not campaigns, and using content to inspire discussions that deliver real value. Brands must listen to their audiences before communicating and be prepared to adapt based on feedback.
The document provides a framework for establishing clear objectives and strategies for social media marketing. It emphasizes moving beyond checklists to evaluating opportunities and platforms, and encouraging two-way engagement with customers. Brands are advised to listen to conversations happening online to understand perceptions and inform strategies. Key aspects include developing the right messaging for each platform, integrating social media with traditional marketing, and measuring engagement metrics and returns on investment.
This 30 minute presentation was given at the 2014 Rochester Young Professionals Entrepreneurs Expo. Included are just a few tips for those who need to kick start their social media marketing efforts.
In a spin-off of her lively article of the same title, marketing strategist Kelli Schmith shares her down-to-earth perspectives on approaching social media for the first time. If you’ve been tempted (or cajoled) into creating a Facebook fan page or tweeting your latest sales promotion, start with this webinar. You’ll learn what really determines whether you’re ready for social media and what questions you need to ask yourself before you dive in.
In the webinar, we discussed: Why Facebook and Twitter, etc., might (or might not) be the place for everyone. The 2 questions you have to ask (and answer) before you jump in. Three (safe) ways to dip your toe into social media.
Storytelling and social media - your talent engagement toolkitUniversum Global
Kat Lynn, Associate Director Marketing & Communications, and Amelia Pardieu, Head of Digital Media, share how to use social media and storytelling to effectively boost your brand presence and communicate with talent in a meaningful way.
Similar to 2010 App Forum Social Media And Print The New Connection (20)
Now that you've sold it how do you build it - XMPie Users Conference XUG 202...Jeffrey Stewart
Hello, I’m Jeff Stewart, XMPie Services Director
Today I will present the new service offering from XMPie started last year.
The motivation is to help customers succeed using the XMPie suite of platforms and tools
We Can Help You Get Started Fast, Do It Well The First Time, Learn While We Build It Together
Building digital product masters to prevail in the age of accelerations parts...Jeffrey Stewart
This document discusses the importance of building Digital Product Masters (DPMs) to help organizations adapt and succeed in today's rapidly changing environment. It argues that DPMs can help mitigate risks, reduce costs, and improve revenue. The document is presented in three parts:
Part 1 discusses how the world is accelerating and the new risks organizations face. It suggests that DPMs can help lower costs, mitigate risks, and create stronger customer lock-ins.
Part 2 explains what a DPM is and how it models activities, tools, flows, teams, capabilities, processes, technology, and people. It shows how a DPM can help align these different elements.
Part 3 will provide a case study
2016 XUG Conference Big Data: Big Deal for Personalized Communications or Meh?Jeffrey Stewart
What is the big deal with big data? Why is everyone talking about it? What, if anything, is anyone doing with it?
This session will discuss big data, starting with a definition of the 4 Vs and diving into the current and potential uses in personalized communication.
What is different from traditional data management and business intelligence is the sheer size of the datasets and the quality of sources of relevant data.
Each source has different structures, and the frequency of updates is faster than ever before. How can all of data from all facets of human activity be related? How can they be combined and analyzed to help us understand individuals and how they want to be communicated to individually?
6 self checks for project team transformationJeffrey Stewart
While on a journey its always important to periodically check your positions, and reorient the team as necessary. Here are six questions to help you stay on track.
Strategies and Lessons Learned from Enterprise Integration of uProduce and uS...Jeffrey Stewart
The document provides strategies and lessons learned from integrating uProduce and uStore enterprise systems. Some key lessons include: focusing on capabilities rather than technologies, using a modular approach with standardized components, leveraging master data management to enable multi-channel management, considering both SOAP and REST APIs, and developing an integration strategy that considers consistency across multiple channels and future flexibility. The document also provides a high-level overview of 10 specific integration tips covering topics such as logical modeling, leveraging databases, customization, prototyping, and managing styles across channels.
2014 Iowa Chapter Delta Chi Retreat – IMU January 25Jeffrey Stewart
My presentation slides used for the January 25, 2014 Delta Chi Fraternity Retreat for the active chapter brothers. My topic was academic success and life balance. Other presentation were on personal finances and rush success by Dan Cuprill and Steve Goldstein. ITB
A Strategic Technology Selection Process Framework for the Transform Rockford Community
Leveraging tried and true methodologies the Structured Technology Decisions process was developed for the Transform Rockford community. The Transform Rockford Technology Team’s mission is to provide robust, cost effective and easy to use technology to support the Transform Rockford mission.
The framework leverages best practice analysis, maturity model development, required capability curation, assessment and evaluation by multiple evaluators. After scorecards are generated, structured decision making steps are taken to record decision criteria and ensure everyone has input to the eventual selection.
Cloud computing, social media, technology and executive mba class niu - de...Jeffrey Stewart
The document discusses how customer engagement is changing rapidly due to emerging technologies and shifting consumer behaviors. Key points discussed include the growth of mobile commerce driven by more consumers using smartphones to shop, the importance of using big data and personalization at scale to improve the customer experience across multiple channels, and the crucial role social media will play in reinventing businesses from the outside in.
The document outlines a company's plan to transition its infrastructure to a cloud computing model over the next few years. It will lower costs, increase efficiency and flexibility, and allow the company to focus on its core business. The plan involves defining requirements, making strategic investments, increasing bandwidth, moving to a rental model, and leveraging cloud computing services from providers. This is expected to reduce costs and risks while improving scalability compared to the company's existing on-premise infrastructure model.
The document discusses three major communication trends: 1) The rise of digital media that is available online and on-demand, 2) Increased collaboration and communication through cloud-based services, and 3) The rapid growth of wireless devices and their impact on how people access information. These trends are changing how people live, learn, work and socialize.
Social Networks, Mobile Devices, Email and Direct Mail: Is This the Future of...Jeffrey Stewart
This paper is based on a presentation given by Jeffrey Stewart, Trekk’s Chief Technology Officer, at the 2009 PODi AppForum in Las Vegas. In it, he challenges print manufacturers and distributors to understand new and emerging channels and to pay attention to where marketing priorities and investment dollars are going.
IPA 2010 Technical Conference - SAAS and the CloudJeffrey Stewart
Cloud computing allows shared computing resources and software to be accessed over the internet on demand. Software as a Service (SaaS) delivers software applications over the internet through a subscription model. SaaS and cloud computing provide advantages like lower costs, reduced software costs through economies of scale, operational expense instead of capital investment, instant software updates managed by vendors, increased data reliability through vendor redundancy, and scalability to rent only what is needed. Adobe Scene7 is a cross-media publishing platform that integrates with existing workflows to enable web-to-print solutions and centralized brand control through template publishing across channels.
A presentation for Share Friday, how the world of communications has changed over time, how cross-media and structured content can manage today's complexity. And how Greek mythology helps.
ITM - Delivering the Promise of Cross-Media with PremediaJeffrey Stewart
Inovação, Tecnologia e Marketing - A Revolução do Marketing.
Customer behaviors are changing. Expectations are shifting. Today’s marketing communication buyers are looking to their traditional communications partners for new tools and channels that deliver on the promise of Cross-Media communications.
Structured Content—The Future of Cross-Media Content DistributionJeffrey Stewart
As eMedia devices and delivery systems proliferate, publishers, agencies, and traditional media service providers are challenged in keeping up with the demand for content conversion. In this session, attendees will learn about a “Web-to-Everywhere” approach that allows structured content to be easily distributed across channels and platforms with standard Web programming tools and techniques. Find out how a universal content scheme supports an array of distribution channels, from mobile devices, tablets, and social media to more traditional distribution methods like web sites, e-mail, and print.
YPO / Graphic Source - Selling and Delivering the Promise of Cross-MediaJeffrey Stewart
Historically, it has been both impractical and uneconomical for marketers to customize content for all of the audiences they need to reach. Today, enhanced communication architectures are making it easier for marketers to develop, package and deliver relevant, timely information to customers, employees and business partners in a variety of effective ways. Today’s marketing communication buyers are looking to their traditional communication partners to understand how to best utilize these new tools to deliver an integrated set of communication tools and deliver on the promise of cross-media communications.
As your company adds more complex communication services to its traditional set of solutions, keeping your sales force up-to-speed on the terminology and possibility of cross-media communications is critical to effective integration. This webinar will assist your sales force in effectively transitioning your clients to deploying more engaging, customized, personalized marketing across all media – including social media.
Using XML to Create Once - Distribute EverywhereJeffrey Stewart
As eMedia devices and delivery systems proliferate, publishers, agencies and traditional media service providers are challenged with keeping up with demand for content conversion. Content distributors can reduce costs and complexity with a strategy that includes adoption of XML standards, a component architecture for structured content creation and a workflow that adheres to a digital first orientation.
2010 Treadaway Leadership Forum Using Social Media In The Cross Med...Jeffrey Stewart
Social media is becoming the way that people communicate with their friends, family and the world in general. Marketers are finding that all these social networks provide new and exciting ways to communicate with customer communities and target like-minded prospects.
In this session, Jeffery Stewart explores a history of human communications, and why social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into “traditional” cross-media campaigns. And finally, what comes next?
Social media is becoming the way that people communicate with their friends, family and the world in general. Marketers are finding that all these social networks provide new and exciting ways to communicate with customer communities and target like-minded prospects. In this session, Jeffery Stewart explores how social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into “traditional” cross-media campaigns. Paul Strack will share small-business success stories on Twittering to success. Learn how Twitter can be an effective tool to complement your marketing strategy. This session will provide case studies and anecdotal success stories of how incorporating Twitter brought about several “wins” for a small business in less than 4 months time. Key Takeaways How to incorporate social media into your cross-media solutions How Twitter can be used effectively for small businesses
ZenithOptimedia, April 2009 http://www.zenithoptimedia.com/about/news/
US Advertising Expenditure By Medium ( US$ million, current prices) 2007 ($x000) 2008 2009 2010 2011 Newspapers $128,553 121,636 107,005 102,651 102,866 Magazines 57,789 55,136 49,046 47,549 48,155 Television 178,169 183,277 173,158 179,146 186,573 Radio 38,198 37,361 33,621 33,204 34,041 Cinema 2,287 2,421 2,336 2,472 2,675 Outdoor 30,546 31,395 29,276 29,914 31,792 Internet 41,352 49,994 54,298 60,438 69,695 Total 476,894 481,219 448,740 455,373 475,797 Source: ZenithOptimedia, April 2009
http://www.clarkkokichblog.com/?p=530 ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1235-36 | Added on Thursday, October 29, 2009, 07:22 PM As Nielsen BuzzMetrics' Pete Blackshaw likes to say, "Customer service is the new media department."
Trusted sources used to gather information for purchasing decisions http://www.emarketer.com/Article.aspx?R=1007349 ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1074-75 | Added on Wednesday, October 28, 2009, 08:30 PMAccording to a landmark 2004 Yankelovich study, 65% of consumers give serious credit to WOM testimonials—versus 27% who say they are influenced by advertising.
Social Object Theory: The Secret Ingredient for Powering Social Influence Marketing Campaigns Jaiku, a social platform that lets people share their online activity streams. “ the reason people connect with each particular other and not something else.” Twitter propagates different types of social objects, too. The object is frequently a URL, but users often become the object since usernames can be shared.
Technology such as OpenID, Facebook Connect, Google Friend Connect and Microsoft Live have created new ways for marketers and consumers to take advantage of their social graph as they travel the Web. the boundaries between the corporate Web site and the intranet are blurring. Your employees want to collaborate and share knowledge with peers who work outside your organization too. Recent announcements by YouTube, Xbox and Nintendo indicating their intent to implement Facebook Connect on their sites and devices shows the growing acceptance of the cross-sharing of content and social graphs. Compete.com estimates that over 64 million consumers used the service in the month of May 2009. 1. Quick registration 2. Improved social utility 3. Data, data, data Content from your site, including the results of polls, quizzes, transactions, etc. can also be published to your user’s Facebook Wall for all to see (and link to). Enabling portable social graphs allows marketers to assemble user profiles of customers and their habits, including whom they turn to for recommendations and whom they trust most when they’re making decisions.