Rachel Miller All Things IC, The importance of content #makinganimpact15

•Download as PPTX, PDF•

1 like•421 views

Rachel Miller's presentation, The importance of content – finding/telling the story, from CIPR Inside's conference on 13 October 2015

Business

MAKING AN IMPACT
Lightning talk: The importance of good
content
Rachel Miller
All things IC

Where’s all the good content?
Rachel Miller
Founder, All Things IC
@AllthingsIC
www.allthingsic.com #makinganimpact15 @AllthingsIC

www.allthingsic.com #makinganimpact15 @AllthingsIC
We’re surrounded

Content is…
www.allthingsic.com #makinganimpact15 @AllthingsIC
“Effective when it aligns with org’s goals and culture” @dhillwhi
“Best when crafted with commitment for the right audience”
@Wednesday_IC
“Pointless unless you have great platforms to get it to people”
@dordfordesq
“Content is king, distribution is queen”@Kstillmancomms

Content is…
www.allthingsic.com #makinganimpact15 @AllthingsIC
“A nice bacon sarnie & mug of Yorkshire Gold tea. Content depends
on the communicator’s mood”@GaryTaylorPR
“Fast track to somewhere you don’t want to be if you don’t get it
right” @welshnat007
“Engaging, action driven and measured” @Susanne041120

www.allthingsic.com #makinganimpact15 @AllthingsIC
Average human attention
span in 2000 = 12 seconds.
In 2013 = 8 seconds.
Microsoft (2015)

The shortest distance
between two people is
a story
www.allthingsic.com #makinganimpact15 @AllthingsIC

www.allthingsic.com #makinganimpact15 @AllthingsIC
Constantly evolve
Have you got the tools you need?

The average lead pencil will draw a line 35
miles long or write 50,000 English words
www.allthingsic.com #makinganimpact15 @AllthingsIC

Beware the comms bling
www.allthingsic.com #makinganimpact15 @AllthingsIC

www.allthingsic.com #makinganimpact15 @AllthingsIC
Audience

www.allthingsic.com #makinganimpact15 @AllthingsIC
Making content
engaging

www.allthingsic.com #makinganimpact15 @AllthingsIC

www.allthingsic.com #makinganimpact15 @AllthingsIC
Real...

www.allthingsic.com #makinganimpact15 @AllthingsIC
Accurate

My swipe file on Pinterest (secret board)
www.allthingsic.com #makinganimpact15 @AllthingsIC

Experiment constantly – the swipe file
www.allthingsic.com #makinganimpact15 @AllthingsIC

How to get in touch
Rachel@allthingsic.com
@AllthingsIC
www.allthingsic.com
www.allthingsic.com #makinganimpact15 @AllthingsIC

Demand Metric recently found that content marketing costs about 63% less than traditional marketing, yet generates almost 3 times as many leads. However, many marketers today struggle with a full funnel approach to content when measured solely on CPL. But with the momentum of content marketing only continuing to increase, is your business leveraging the benefits of content marketing to the fullest extent? In this webcast, we'll explore: - A framework for creating relevant content for each stage of the funnel - How to leverage top funnel content to drive results Influencing the buying committee through content

Taking internal communication out of its comfort zone

CIPR Inside

Bringing together award winning employees

CIPR Inside

Closing the communication and collaboration gap

CIPR Inside

Bringing people together to help them understand their value

CIPR Inside

Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers. Website Link : https://skyeresidences.com/ https://skyeresidences.com/about-us/ https://skyeresidences.com/gallery/ https://skyeresidences.com/rooms/ https://skyeresidences.com/near-by-attractions/ https://skyeresidences.com/commute/ https://skyeresidences.com/contact/ https://skyeresidences.com/queen-suite-with-sofa-bed/ https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/ https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/ https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/ https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/ https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/ #Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites

Recently uploaded

Global Interconnection Group Joint Venture[960] (1).pdf

Henry Tapper

Skye Residences | Extended Stay Residences Near Toronto Airport

marketingjdass

Pitch Deck Teardown: RAW Dating App's $3M Angel deck

HajeJanKamps

Unveiling the Secrets How Does Generative AI Work.pdf

Sam H

At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.

The Parable of the Pipeline a book every new businessman or business student ...

awaisafdar

anas about venice for grade 6f about venice

anasabutalha2013

Introduction to Amazon company 111111111111

zoyaansari11365

Set off and carry forward of losses and assessment of individuals.pptx

HARSHITHV26

5 Things You Need To Know Before Hiring a Videographer

ofm712785

Premium MEAN Stack Development Solutions for Modern Businesses

SynapseIndia

Role of Remote Sensing and Monitoring in Mining

Naaraayani Minerals Pvt.Ltd

Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.

Buy Verified PayPal Account | Buy Google 5 Star Reviews

usawebmarket

Buy Verified PayPal Account Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions. PayPal Services Features- 🟢 Email Access 🟢 Bank Added 🟢 Card Verified 🟢 Full SSN Provided 🟢 Phone Number Access 🟢 Driving License Copy 🟢 Fasted Delivery Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram. 24/7 Hours Reply/Please Contact usawebmarketEmail: support@usawebmarket.com Skype: usawebmarket Telegram: @usawebmarket WhatsApp: +1‪(218) 203-5951‬ USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.

CADAVER AS OUR FIRST TEACHER anatomt in your.pptx

fakeloginn69

Maksym Vyshnivetskyi: PMO Quality Management (UA)

Lviv Startup Club

Cracking the Workplace Discipline Code Main.pptx

Workforce Group

Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations. Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration. Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures. In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn • Four (4) workplace discipline methods you should consider • The best and most practical approach to implementing workplace discipline. • Three (3) key tips to maintain a disciplined workplace.

RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...

BBPMedia1

Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers. Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.

Improving profitability for small business

Ben Wann

In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.

India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...

Kumar Satyam

According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.

Business Valuation Principles for Entrepreneurs

Ben Wann

Project File Report BBA 6th semester.pdf

RajPriye

Recently uploaded (20)

Global Interconnection Group Joint Venture[960] (1).pdf

Skye Residences | Extended Stay Residences Near Toronto Airport

Pitch Deck Teardown: RAW Dating App's $3M Angel deck

Unveiling the Secrets How Does Generative AI Work.pdf

The Parable of the Pipeline a book every new businessman or business student ...

anas about venice for grade 6f about venice

Introduction to Amazon company 111111111111

Set off and carry forward of losses and assessment of individuals.pptx

5 Things You Need To Know Before Hiring a Videographer

Premium MEAN Stack Development Solutions for Modern Businesses

Role of Remote Sensing and Monitoring in Mining

Buy Verified PayPal Account | Buy Google 5 Star Reviews

CADAVER AS OUR FIRST TEACHER anatomt in your.pptx

Maksym Vyshnivetskyi: PMO Quality Management (UA)

Cracking the Workplace Discipline Code Main.pptx

RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...

Improving profitability for small business

India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...

Business Valuation Principles for Entrepreneurs

Project File Report BBA 6th semester.pdf

Rachel Miller All Things IC, The importance of content #makinganimpact15

1. MAKING AN IMPACT Lightning talk: The importance of good content Rachel Miller All things IC

2. Where’s all the good content? Rachel Miller Founder, All Things IC @AllthingsIC www.allthingsic.com #makinganimpact15 @AllthingsIC

4. Where’s all the good content? Rachel Miller Founder, All Things IC @AllthingsIC www.allthingsic.com #makinganimpact15 @AllthingsIC

5. www.allthingsic.com @AllthingsIC

6. www.allthingsic.com #makinganimpact15 @AllthingsIC We’re surrounded

7. Content is… www.allthingsic.com #makinganimpact15 @AllthingsIC “Effective when it aligns with org’s goals and culture” @dhillwhi “Best when crafted with commitment for the right audience” @Wednesday_IC “Pointless unless you have great platforms to get it to people” @dordfordesq “Content is king, distribution is queen”@Kstillmancomms

8. Content is… www.allthingsic.com #makinganimpact15 @AllthingsIC “A nice bacon sarnie & mug of Yorkshire Gold tea. Content depends on the communicator’s mood”@GaryTaylorPR “Fast track to somewhere you don’t want to be if you don’t get it right” @welshnat007 “Engaging, action driven and measured” @Susanne041120

9. www.allthingsic.com #makinganimpact15 @AllthingsIC Average human attention span in 2000 = 12 seconds. In 2013 = 8 seconds. Microsoft (2015)

10. The shortest distance between two people is a story www.allthingsic.com #makinganimpact15 @AllthingsIC

11. www.allthingsic.com #makinganimpact15 @AllthingsIC Constantly evolve Have you got the tools you need?

12. The average lead pencil will draw a line 35 miles long or write 50,000 English words www.allthingsic.com #makinganimpact15 @AllthingsIC

13. Beware the comms bling www.allthingsic.com #makinganimpact15 @AllthingsIC

14. www.allthingsic.com #makinganimpact15 @AllthingsIC Audience

15. www.allthingsic.com #makinganimpact15 @AllthingsIC Making content engaging

16. www.allthingsic.com #makinganimpact15 @AllthingsIC

17. www.allthingsic.com #makinganimpact15 @AllthingsIC Real...

18. www.allthingsic.com #makinganimpact15 @AllthingsIC Accurate

19. www.allthingsic.com #makinganimpact15 @AllthingsIC

20. www.allthingsic.com #makinganimpact15 @AllthingsIC

21. My swipe file on Pinterest (secret board) www.allthingsic.com #makinganimpact15 @AllthingsIC

22. Experiment constantly – the swipe file www.allthingsic.com #makinganimpact15 @AllthingsIC

23. www.allthingsic.com #makinganimpact15 @AllthingsIC

24. How to get in touch Rachel@allthingsic.com @AllthingsIC www.allthingsic.com www.allthingsic.com #makinganimpact15 @AllthingsIC

Editor's Notes

“You’re not going to win people with your stats. You’re going to win them with your story.”
Beware comms bling – shiny but doesn’t achieve what you need
What’s important to them? Rumours LOROL – director’s survey
How they do that depends on their unconscious bias

Rachel Miller All Things IC, The importance of content #makinganimpact15

Recommended

Recommended

More Related Content

More from CIPR Inside

More from CIPR Inside (20)

Recently uploaded

Recently uploaded (20)

Rachel Miller All Things IC, The importance of content #makinganimpact15

Editor's Notes