The document discusses strategies for effectively integrating IT and communication efforts into a university's success. It recommends starting by framing the issue using relevant numbers to get administrators' attention. For example, it shows that an extension service's market share dropped 50% from 1986 to 2006 as more people used the internet instead. It then suggests packaging the proposed solution and metrics for measuring success, such as increasing online extension access from 270,000 to 500,000 people per year. Finally, it emphasizes knowing what is needed to be successful and aligning efforts accordingly, then measuring results to make the best case for initial and recurring funding support.

1. Reaching Your Vision Getting Your Dean to “YES!” Dave King - NETC 08

2. Purpose Effectively integrating IT and Communication efforts into the overall success of your university.

3. Start with the Numbers Step One: Framing Understanding Responding

4. Start with the Numbers Step two: Homework

5. Start with the Numbers Used OSU Extension Service in the past 12 months? 1979 - 1986 - 1992 - 1998 - 2006 42% 43% 40% 35% 22%

6. Start with the Numbers Visit or Engage with Oregon Extension 1986 - 43% 2006 - 22% 50% loss of Market Share

7. Start with the Numbers Where did they go? Where Would You Send A Friend or Family Member?

8. Start with the Numbers Where would you send someone to find information ? Extension Internet Farming/ranching 21% 19% Sick plant 12% 30% Small woodlot 9% 18% Salmon habitat 3% 19% Youth programs 2% 9% Family health 1% 26% Community 1% 12%

9. Start with the Numbers Internet Beat Extension in All But One Category Internet Mostly Double Digits Extension Sometimes as Low as 1 %

10. Get Their Attention Step Three: Package the message

11. Get Their Attention Head-to-Head with Program Areas Message: Across the System… Supportive of All Efforts

12. Get Their Attention Is That Enough?

13. Begin at the Beginning Longer Term Vision… Remember Rule # One… Start with the Audience .

14. Begin at the Beginning Become the Link that Connects… Solve Problems… … that make a difference to your organization’s success.

15. Success is Critical Propose the metrics of success…

16. Success is Critical 2.4M out of 3.7M Access Internet twice a week 270,000 Access Extension online once a year.

17. Success is Critical 270,000 access Extension once a year. 500,000 in Two Years 85% Increase Matches Live Extension Engagement

18. Initial Outcome Recurring Funds $110,000 recurring $55,000 recurring Content Management Deployment and Training

19. Initial Outcome One time Funds $154,000 (College of Agriculture) Learning module template acquisition Training and testing for three areas Research Teaching Extension

20. Your Projects What is Your Vision?

21. Your Projects What are the numbers you need?

22. Your Projects How Do You Frame the Solution and the Need?

23. Recap Know what you need to be successful.

24. Recap Know what you need to be successful. Align what you control with those opportunities.

25. Recap Know what you need to be successful. Align what you control with those opportunities. Measure what you need and what you (plan to) deliver.

26. Recap Know what you need to be successful. Align what you control with those opportunities. Measure what you need and what you (plan to) deliver. When funded…take your best shot.

27. Contact Dave King Associate Provost University Outreach and Engagement Oregon State University [email_address]