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Case study: Internal communication programme


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Case study from Green and Ginger of an internal communication programme.

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Case study: Internal communication programme

  1. 1. Case Study: Internal communication programme Project: Membership engagement Client: Social Liberal Forum Brief The Social Liberal Forum is a membership organisation that is heavily dependent on the goodwill of volunteers. Having recently re-launched its website, they were looking to better plan and co-ordinate communication with members. Strategy It was decided that regular communication was key as was the need to provide members the opportunity to feedback and ask questions. The plan was to start a regular email newsletter and a programme of webinars to allow members across the country a chance to get involved and ask questions without having to travel or attend a conference.
  2. 2. Outcome • Email newsletter for members going out weekly • Programme of webinars for members launched Case Study: Internal communication programme