This document discusses the importance of effective communications for developing and maintaining long-lasting donor relationships in philanthropy. It outlines 13 critical roles that philanthropy communications plays, such as supporting the institution's mission and strategic plan, promoting a unified message, and aligning messaging across the institution. The document also notes that communication and development directors have differing goals around donor acquisition, retention, and community engagement. Integrated teams are more likely to feel responsible for fundraising and engagement goals. Strong collaboration between communications and development is key to sharing stories that excite donors and deliver on promises.