One of the cardinal rules in copywriting (or in any writing) is “show—don’t tell.” This is true whether you’re writing a print ad, an annual report, or a mystery novel. So instead of “telling” you more about my work, please judge it for yourself.
This document provides a portfolio of work by freelance copywriter Steve Jenkinson, including advertisements and direct mailers he created for various brands across multiple industries. It lists the awards he has won and agencies he has worked with. The bulk of the document displays examples of Jenkinson's work through images of advertisements with brief captions, showing the variety of creative solutions he developed for different clients and campaigns.
Thinking of hiring a copywriter - here are important questions to ask?Infodec Communications
Copywriting is an important part of the business and marketing process. But, before you hire a copywriter here are some important questions you should ask.
Rachelle Boyle is a copywriter who has won several competitions for her work. After completing a media communications certificate, she won the Australia's Toughest Brief competition in 2007, securing freelance work. She later won a partnership with Ogilvy through another competition. Since 2008, she has worked as a junior copywriter at CumminsNitro, Brisbane, completing her AWARD school training. She provides examples of her work from various brands.
This document appears to be a landscape architecture portfolio from 2016 belonging to Kendall Crockett. It contains sections for six different design projects including a temple barn, south summit, irrigation design, a competition entry, hand drawn renderings, and a Logan canyon design. Each section includes design plans, plant schedules, and irrigation schedules for the projects. Contact information for Kendall Crockett is also provided at the end.
I gave this presentaton at the Innovation Depot for the American Advertising Federation Birmingham club. Great group. Fun discussion about how to unleash your best creative ideas.
Advertising has the ability to make people feel emotions they would not normally feel and potentially change their beliefs. It creates opportunities to persuade people to do things they otherwise might not. The document provides examples of how advertising could make people feel sympathy for mental health issues, importance from attending a particular journalism school, and that a retailer understands them. It also gives an example of how advertising could encourage beliefs that the mentally ill deserve better treatment and that there is much to do in college.
You might be surprised by who started out as a copywriter and where they ended up. Alec Guinness, you say? Have a look through our literary slideshare to find out who started out writing copy. Got any of your own to add?
Yolanda Berry's copywriting portfolio contains headlines, tags, captions and slogans she has created for mock advertisements. It also includes sample promotional brochures and flyers. The portfolio was created solely for displaying her professional copywriting work and is not intended for commercial use or endorsement of any products. It provides examples of her work in creating compelling promotional content for various industries including spas, cosmetics, food, insurance, photography, education and small businesses.
This document provides a portfolio of work by freelance copywriter Steve Jenkinson, including advertisements and direct mailers he created for various brands across multiple industries. It lists the awards he has won and agencies he has worked with. The bulk of the document displays examples of Jenkinson's work through images of advertisements with brief captions, showing the variety of creative solutions he developed for different clients and campaigns.
Thinking of hiring a copywriter - here are important questions to ask?Infodec Communications
Copywriting is an important part of the business and marketing process. But, before you hire a copywriter here are some important questions you should ask.
Rachelle Boyle is a copywriter who has won several competitions for her work. After completing a media communications certificate, she won the Australia's Toughest Brief competition in 2007, securing freelance work. She later won a partnership with Ogilvy through another competition. Since 2008, she has worked as a junior copywriter at CumminsNitro, Brisbane, completing her AWARD school training. She provides examples of her work from various brands.
This document appears to be a landscape architecture portfolio from 2016 belonging to Kendall Crockett. It contains sections for six different design projects including a temple barn, south summit, irrigation design, a competition entry, hand drawn renderings, and a Logan canyon design. Each section includes design plans, plant schedules, and irrigation schedules for the projects. Contact information for Kendall Crockett is also provided at the end.
I gave this presentaton at the Innovation Depot for the American Advertising Federation Birmingham club. Great group. Fun discussion about how to unleash your best creative ideas.
Advertising has the ability to make people feel emotions they would not normally feel and potentially change their beliefs. It creates opportunities to persuade people to do things they otherwise might not. The document provides examples of how advertising could make people feel sympathy for mental health issues, importance from attending a particular journalism school, and that a retailer understands them. It also gives an example of how advertising could encourage beliefs that the mentally ill deserve better treatment and that there is much to do in college.
You might be surprised by who started out as a copywriter and where they ended up. Alec Guinness, you say? Have a look through our literary slideshare to find out who started out writing copy. Got any of your own to add?
Yolanda Berry's copywriting portfolio contains headlines, tags, captions and slogans she has created for mock advertisements. It also includes sample promotional brochures and flyers. The portfolio was created solely for displaying her professional copywriting work and is not intended for commercial use or endorsement of any products. It provides examples of her work in creating compelling promotional content for various industries including spas, cosmetics, food, insurance, photography, education and small businesses.
Listing Book Dane Rickard REALTOR - RE/MAX Professionals DenverDaneRickard
This document summarizes the services provided by Dane M. Rickard of RE/MAX Professionals. It outlines Rickard's experience in real estate since 2003, commitment to client service and communication. It also describes the benefits of working with RE/MAX Professionals, including their brand recognition, marketing strategies, technology resources and local market expertise to sell homes.
Andre Alonzo Chambers is a seasoned consultant, investor and entrepreneur. Originally from Los Angeles, Mr. Chambers spent 20 years consulting with various fortune 500 organizations such as Cisco, Cognizant, and Accenture. His current focus is consulting and investing in small businesses struggling to keep the doors open due to the challenges presented by Covid-19.
This document discusses elevator pitches and provides examples from a communications company. It explains that an elevator pitch is a brief statement used to describe a person, business, or idea. It then shares the company's elevator pitch, which is that they are a small but experienced collective of skilled professionals located on Granville Island who have successfully worked with major clients. The document also provides tips for creating an effective elevator pitch, such as making sure it reflects truth, empathy, and values to differentiate yourself while maintaining credibility.
Namami INC is a top Austin web development company based in Austin, Texas. We are located in the heart of The Lone Star State and are proud to be working with some of the most innovative brands across the nation. We specialize in high-quality customized websites, ranging from small local businesses to large enterprise companies nationwide. There's no project too big or too small for our team!
We have been developing custom software solutions for over 14 years, making Namami INC a trusted partner that you can turn to when you need it most. The team is full of skillful developers and designers with expertise across many platforms like WordPress, Drupal, Joomla!, Ruby on Rails, Django and more.
The Value Independent Sign Representatives Bring to the Sign IndustryCharles Cohon
Independent manufacturers' representatives are the smart choice for manufacturers seeking to bring their product to market professionally, swiftly, and in the most cost-effective way possible.
Step by Step Guide to Quit 9 to 5 and Live the Life you Want and Deserve. I'll show you the exact systems, processes, platforms, and affiliate programs that I personally use to run my business and make a consistent monthly income.
Connecticut medical malpractice attorneys that specialize in handling medical malpractice claims and obtaining verdicts and settlements on behalf of medical malpractice victims throughout Connecticut, located in Stamford, CT 06901.
Karraker, Strand and emerging companiesGregKarraker
We have worked for companies as large as Dell, Intel, and Microsoft, but there’s a special satisfaction that comes from helping startups move up a level or two.
Host of The Dropout Degree, a podcast show top ranked as one of the top 10 Business Podcast. Founder of the largest international digital ATM Franchising Service & CEO of Excommerce. He is a celebrity & influencer business consultant for social media & marketing. Josh’s businesses generate multiple 7 figures a year.
The document describes the services offered by True Creek, an advertising agency that focuses on creativity over size and utilizes a network of freelance talent. True Creek provides a wide range of creative and production services including branding, design, digital media, advertising, and media planning. The agency emphasizes big ideas and award-winning work for clients of all sizes.
David Chalfant is a brand strategist based in Los Angeles. He has over 20 years of experience developing branding strategies across various industries for major agencies and clients. He believes in using questioning to identify problems, generate ideas, and find new opportunities. Chalfant has worked with brands like HBO, T-Mobile, Nestle, and Mazda, developing strategies around positioning, messaging, and digital/social media engagement. He currently runs his own strategic consultancy, Brand Matter.
Details about our company and what we do. Check our concept and let us know how you can participate. We have a great team of knowledgeable IT techs and management team. There is NO competition in the market and we are the ONLY company offering this type of service.
We are a consumer protection portal that will protect every consumers against illegal and unethical moving companies in North America. We will provide detailed report on every legitimate companies operating based on their USDOT license information. We are the Carfax of the moving industry.
1 1 11 Co Biz Magazine Colorado’S 25 Most Powerful Sales Peoplemschmidlen
1) The document profiles 25 of Colorado's most powerful salespeople as nominated through an online newsletter and write-ins.
2) It provides brief summaries of several salespeople, including their roles, sales achievements, sales philosophies, and tips for success.
3) The salespeople represent a variety of industries and have found ways to adapt their strategies and succeed despite the economic downturn.
Counts Real Estate Marketing Presentation 2012hdhansen73
Counts Real Estate is a full-service real estate company with over 850 years of combined agent experience. They offer a wide range of marketing strategies and resources to effectively sell residential and commercial properties, including yard signs, print and digital advertising, and affiliations with major real estate brands. Customer testimonials praise the personalized service and expertise of Counts agents in successfully selling homes.
Counts Real Estate Marketing Presentation 2012tamelmore
One real estate company that serves your real estate needs from Destin/Ft. Walton to Panama City Beach/Lynn Haven and Port St. Joe, all along Northwest Florida’s Emerald Gulf Coast.
One real estate company with the knowledge and experience to manage any real estate transaction from residential, commercial, property development, and investment transactions to professional rental and property management.
A company philosophy where your relationship with one of our team members translates to representation by the whole company.
We are your Northwest Florida Connection!
How to Grow Your Auto Body and Repair Business in a Consolidating Market PlaceasTech
On September 7, 2014 Mitchell International sponsored my presentation How to Grow Your Auto Body and Repair Business in a Consolidating Market Place, to the Missouri AASP association.
This presentation focuses on how auto body and repair shops can use web, social and mobile based sales, marketing and customer service tools, technologies and techniques to capture, service and retain more customers, revenue and profit.
This document discusses 5 questions to consider when deciding on a startup location:
1. Whether it's better to be a small or large player in your market. While Silicon Valley is attractive, other places like Portsmouth NH can also foster startups.
2. How competitive your market is and if you can attract talent as an underdog. Portsmouth offers lower costs and hungry talent.
3. How connected you need to be to resources, customers, and opportunities which are now globally accessible remotely. Local co-working spaces help connect Portsmouth startups.
4. Prioritizing customers to learn their needs and validate your business, which can be done remotely but also requires in-person observation.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
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This document summarizes the services provided by Dane M. Rickard of RE/MAX Professionals. It outlines Rickard's experience in real estate since 2003, commitment to client service and communication. It also describes the benefits of working with RE/MAX Professionals, including their brand recognition, marketing strategies, technology resources and local market expertise to sell homes.
Andre Alonzo Chambers is a seasoned consultant, investor and entrepreneur. Originally from Los Angeles, Mr. Chambers spent 20 years consulting with various fortune 500 organizations such as Cisco, Cognizant, and Accenture. His current focus is consulting and investing in small businesses struggling to keep the doors open due to the challenges presented by Covid-19.
This document discusses elevator pitches and provides examples from a communications company. It explains that an elevator pitch is a brief statement used to describe a person, business, or idea. It then shares the company's elevator pitch, which is that they are a small but experienced collective of skilled professionals located on Granville Island who have successfully worked with major clients. The document also provides tips for creating an effective elevator pitch, such as making sure it reflects truth, empathy, and values to differentiate yourself while maintaining credibility.
Namami INC is a top Austin web development company based in Austin, Texas. We are located in the heart of The Lone Star State and are proud to be working with some of the most innovative brands across the nation. We specialize in high-quality customized websites, ranging from small local businesses to large enterprise companies nationwide. There's no project too big or too small for our team!
We have been developing custom software solutions for over 14 years, making Namami INC a trusted partner that you can turn to when you need it most. The team is full of skillful developers and designers with expertise across many platforms like WordPress, Drupal, Joomla!, Ruby on Rails, Django and more.
The Value Independent Sign Representatives Bring to the Sign IndustryCharles Cohon
Independent manufacturers' representatives are the smart choice for manufacturers seeking to bring their product to market professionally, swiftly, and in the most cost-effective way possible.
Step by Step Guide to Quit 9 to 5 and Live the Life you Want and Deserve. I'll show you the exact systems, processes, platforms, and affiliate programs that I personally use to run my business and make a consistent monthly income.
Connecticut medical malpractice attorneys that specialize in handling medical malpractice claims and obtaining verdicts and settlements on behalf of medical malpractice victims throughout Connecticut, located in Stamford, CT 06901.
Karraker, Strand and emerging companiesGregKarraker
We have worked for companies as large as Dell, Intel, and Microsoft, but there’s a special satisfaction that comes from helping startups move up a level or two.
Host of The Dropout Degree, a podcast show top ranked as one of the top 10 Business Podcast. Founder of the largest international digital ATM Franchising Service & CEO of Excommerce. He is a celebrity & influencer business consultant for social media & marketing. Josh’s businesses generate multiple 7 figures a year.
The document describes the services offered by True Creek, an advertising agency that focuses on creativity over size and utilizes a network of freelance talent. True Creek provides a wide range of creative and production services including branding, design, digital media, advertising, and media planning. The agency emphasizes big ideas and award-winning work for clients of all sizes.
David Chalfant is a brand strategist based in Los Angeles. He has over 20 years of experience developing branding strategies across various industries for major agencies and clients. He believes in using questioning to identify problems, generate ideas, and find new opportunities. Chalfant has worked with brands like HBO, T-Mobile, Nestle, and Mazda, developing strategies around positioning, messaging, and digital/social media engagement. He currently runs his own strategic consultancy, Brand Matter.
Details about our company and what we do. Check our concept and let us know how you can participate. We have a great team of knowledgeable IT techs and management team. There is NO competition in the market and we are the ONLY company offering this type of service.
We are a consumer protection portal that will protect every consumers against illegal and unethical moving companies in North America. We will provide detailed report on every legitimate companies operating based on their USDOT license information. We are the Carfax of the moving industry.
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1) The document profiles 25 of Colorado's most powerful salespeople as nominated through an online newsletter and write-ins.
2) It provides brief summaries of several salespeople, including their roles, sales achievements, sales philosophies, and tips for success.
3) The salespeople represent a variety of industries and have found ways to adapt their strategies and succeed despite the economic downturn.
Counts Real Estate Marketing Presentation 2012hdhansen73
Counts Real Estate is a full-service real estate company with over 850 years of combined agent experience. They offer a wide range of marketing strategies and resources to effectively sell residential and commercial properties, including yard signs, print and digital advertising, and affiliations with major real estate brands. Customer testimonials praise the personalized service and expertise of Counts agents in successfully selling homes.
Counts Real Estate Marketing Presentation 2012tamelmore
One real estate company that serves your real estate needs from Destin/Ft. Walton to Panama City Beach/Lynn Haven and Port St. Joe, all along Northwest Florida’s Emerald Gulf Coast.
One real estate company with the knowledge and experience to manage any real estate transaction from residential, commercial, property development, and investment transactions to professional rental and property management.
A company philosophy where your relationship with one of our team members translates to representation by the whole company.
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On September 7, 2014 Mitchell International sponsored my presentation How to Grow Your Auto Body and Repair Business in a Consolidating Market Place, to the Missouri AASP association.
This presentation focuses on how auto body and repair shops can use web, social and mobile based sales, marketing and customer service tools, technologies and techniques to capture, service and retain more customers, revenue and profit.
This document discusses 5 questions to consider when deciding on a startup location:
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2. How competitive your market is and if you can attract talent as an underdog. Portsmouth offers lower costs and hungry talent.
3. How connected you need to be to resources, customers, and opportunities which are now globally accessible remotely. Local co-working spaces help connect Portsmouth startups.
4. Prioritizing customers to learn their needs and validate your business, which can be done remotely but also requires in-person observation.
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
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They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
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Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
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In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"