This document provides the program for a trade fair on social enterprises, including sessions on localism, promoting your business, franchising social enterprises, procurement, community challenges, understanding finance from investors, and shifting from grants to loans. Various speakers are listed to discuss topics like the Big Local program, social impact bonds, and case studies around establishing social enterprises in public service sectors.

1. In BusIness for good
Trade Fair Programme 2011
Devere Whites Hotels at Reebok Stadium,
Bolton De Havilland Way, Bolton, Greater Manchester, BL6 6SF
18th October 2011 9.30am to 4:15pm
WHaT DOeS lOcaliSm mean TO yOu anD yOuR enTeRPRiSe?
How the public sector is developing and delivering revitalisation projects in partnership with and on behalf of their communities, and in partnership
with community and voluntary sector organisations.
PeTeR HOlbROOk maRyann DenfHy
Social EntErpriSE UK MUllEr dairy
Peter Holbrook is chief executive of the Maryann’s role at Muller Dairy includes
Social Enterprise UK, the national body for developing the company’s Corporate
social enterpriserepresenting a wide range Social Responsibility (CSR) strategy. CSR is
of social enterprises, regional and national viewed by Muller as an opportunity both to
support networks. do the right thing and to gain commercial advantage.
Prior to this, he was chief executive of Sunlight Development Trust, Her background is in marketing & innovation and herinterest in
which works to tackle long-standing health and social inequalities nature & ecology fits well with the new imperative on companies
and he developed ‘project sunlight’ from its inception. to demonstrate their environmental credentials. She was
previously Head of Innovation and Nutrition.
HOW TO PROmOTe yOuRSelf!
We’re living through tough economic times, and never has self-promotion been crucial for driving business, brand awareness and survival of the
recession. Savvy business woman Claire Young, owner of www.schoolspeakers.co.uk and www.girlsoutloud.org.uk, will share their top tips on
how to stand out from the crowd, build your networks and maximise your social media opportunities.
claiRe yOung | GirlS oUt loUd cic
Claire is the straight talking, no-nonsense sales woman who infuriated, then won over 11 million viewers to reach the final
of BBC1’s The Apprentice in 2008. Girls Out Loud is a social enterprise with the aim to raise the aspirations of young
girls between the ages of 13-18. It is designed to help them make better life decisions and improve their self image. This should
ultimately enable them to become role models for future generations.
Social Enterprise North West, 4th Floor, 151 Dale Street,
Liverpool, L2 2AH Tel: 0151 237 3986

2. In BusIness for good
Trade Fair Programme 2011
cOnTRacT anD PROcuRemenT WORkSHOP fRancHiSing yOuR SOcial enTeRPRiSe!
Social enterprises have a lot to offer in terms of providing public Although social enterprises are facing challenging times it is
services and goods in the UK, with commissioners realising that still important to grow, develop and diversify your brand. In the
the sector can provide innovation, quality and passion. However, UK franchising is still an unknown quantity, yet in other parts of
outdated methods and attitudes can often prove to be a barrier Europe it has represented the entrepreneur’s desire to expand their
to securing procurement. This workshop will offer delegates an business model.
insight into what a successful tender involves, as well as
equipping you with the confidence to write a successful bid. Daniel Lindgren, from the Le Mat hotel franchise in Sweden, will
deliver a workshop on the ingredients that have helped his
SPeakeR TO be annOunceD... social enterprise grow, sharing ideas, discussion and answering
your questions.
Daniel linDgRen
VäGEn Ut!
There is a group of us very dedicated and
interested in the hotel business. This project
is attracting people from every social corner
in society, and they all want the same thing,
to operate a hotel together and use their combined knowledge
to succeed.
big lOcal Pam HaRDiSTy unlTD
Big Local is a ten year programme that will achieve lasting thE foUndation for Social EntrEprEnEUrS
change in 150 areas around England. It will provide a mixture of Pam started the role of Head of Community Entrepeneurship
funding, finance and support. This will enable local people to in July 2011 and now works nationally with communities and
build on local talents and aspirations, which in turn will help organisations to support the growth of even more
transform their local areas. Delivered by the Community entrepreneurship in local areas.
Development Foundation (CDF) and endowed with £200
million from the Big Lottery Fund, the Big Local Trust will make baRRy navaRRO
available at least £1 million to each area. cdf
Barry is Business Development Manager at the Community
This workshop will provide an overview of the Big Local Development Foundation, a charity and a social enterprise with
Programme and will also focus on the social entrepreneurial and more than 40 years’ experience which is passionate about
social investment features that have been built into it. helping communities, promotes creative joined-up thinking to
influence change that can make a big difference for people and
where they live, strengthen local voices, help shape communities
and change lives.
‘cOmmuniTy RigHT TO cHallenge’ | caSE StUdiES taKEn froM thE pUblic and Social EntErpriSE SEctorS
Using case studies from the health and local authority sectors William Greenwood, from the Hope Street Centre will cover key issues and themes
including the process, the difficulties and the final results for those considering establishing social enterprises as a means of providing public services.
Social Enterprise North West, 4th Floor, 151 Dale Street,
Liverpool, L2 2AH Tel: 0151 237 3986

3. In BusIness for good
Trade Fair Programme 2011
William gReenWOOD | hopE StrEEt cEntrE cic
As a director of the Hop Street Centre, William is an experienced healthcare business adviser, speaker and facilitator working extensively in the
Public and Not for Profit Sectors. He specialising in new (social) business start ups, strategic organisational development and commissioning.
Working largely with local authorities, clinicians, GP-led Consortia and other service providers at Board and senior executive level he supports
organisational change in order to deliver better services to the public.
unDeRSTanDing finance | inSidE thE Mind of an inVEStor with thE KEy fUnd
The Key Fund is a social enterprise that provides development and investment support up to £150,000 to enable the growth and development of
new and existing social enterprises working across the Northern Counties of England. With a twelve year track record, the organisation has invested
around £25m to date. In this workshop we will explore what you need to consider before you apply for investment, what information you will be
asked to provide and the types of questions that investors will ask.
maTT SmiTH | KEy fUnd
Matt’s role as fund manager has given him extensive experience of developing and assessing social enterprise lending proposals with over £7m
personally developed. His specialties include development of new financial products and services, development and appraisal of social enterprise
lending proposals, bid writing and systems development.
fROm gRanTS TO lOanS
This session will look at new ways to raise investments such as
Social Impact Bonds and how the Big Society Capital aims to
change our culture from ‘Grants to Loans’.
SaRaH flOOD
Social inVEStMEnt bUSinESS
Sarah is at the forefront of one of the
coalitiongovernment’sradicalplanstoachieve
social change. Her role at the Social Invest-
ment Business is project manager for social
impact bonds. She has previously worked at the Plunkett Foundation
and NCVO.
Social Enterprise North West, 4th Floor, 151 Dale Street,
Liverpool, L2 2AH Tel: 0151 237 3986