What can you expect from gShift University? gShift University can help you and your team excel at digital marketing in 2018. In one hour per week sessions for 15 weeks, we will provide your team with a foundation in key digital concepts and online marketing best practices while exploring industry trends and emerging technologies.

1. Information Session
January 4, 2018

2. Agenda
1. Introduction
2. Module Overview
3. Price
4. Special Offers
5. Q&A

3. Who Are We? § Digital Everything is in her DNA
§ In the digital industry since 1997
§ gShift is the 3rd digital centric
company founded by Krista
§ Serial infopreneur
§ First website built in 2003
§ Have managed teams and
performed training in other industries
since 1999
§ Started at gShift in 2014
Vicky Lawrence
VP Client Strategies
Krista LaRiviere
Co-Founder & CEO

4. What is gShift University
gShift University is a series of courses designed to
provide a fundamental understanding along with
advanced level concepts, techniques and tools to
perform and succeed in digital marketing from an
organic perspective.

5. Why the Need for gShift University?
Through day-to-day interactions with agencies and
brands we discovered the following consistent internal
challenges:
§ Skills Development
§ Knowledge
§ Education

6. The Challenges for Agencies and Brands
Skills Development:
§ Difficult to find talent with
broad digital knowledge
base
§ Limited time to discover
information
Knowledge:
§ Digital space changes
quickly
§ Teams struggle to stay
current because they lack
direction on where to find
reliable information
§ A lot of hacks and bad
information
Education:
§ Traditional institutions lack
insights and curriculum
based on current trends
§ Outdated resources
§ Length of traditional
training is not practical
§ Scheduling restricted to
pre-set delivery / semester
system

7. The Opportunity to Solve the Problem
§ Industry thought leaders
in the digital space
§ Utilize data to drive
strategy
§ Knowledge sharing
builds better customers

8. Who is gShift University for?
§ Digital Marketers
§ Digital Marketing Agencies
§ Marketing Students
§ Business Owners and Leaders

9. Benefits of gShift University
Digital Marketers and Agencies
§ Learn new concepts of digital marketing
§ Freshen up on best practices for 2018
§ Gain a new perspective from an integrated strategic level
of thinking vs. traditional silo’d approach to digital
marketing
§ Discover new resources to improve productivity as well as
data analysis

10. Benefits of gShift University
Marketing Students
§ Expand your learning with up-to-date digital marketing
techniques
§ Jumpstart your break into the digital marketing industry
with a high core knowledge level

11. Benefits of gShift University
Business Owners and Leaders
§ Expand your learning with up-to-date digital marketing
techniques
§ Awareness of the degree of knowledge both your staff and
/ or digital marketing contractors have by increasing YOUR
core knowledge
§ Bring more tactical digital marketing activities in house vs
outsourcing
§ Recruit more effectively

12. Core Modules
MODULES # of 1 hr Training
Sessions
Keyword Theory 1
Keyword Application 1
Competitive Analysis 2
Content Marketing 2
Content Engagement 1
Influencer Marketing 1
Social Media 2
Campaign Planning & Development 2
Conversion Optimization & Measurement 2
Planning for Client Reporting 1
Module Delivery:
§ Weekly one hour sessions
starting Wednesday
January 24th @ 2pm EST
§ Instructor led interactive
sessions

13. Keyword Principals and Theory
§ Core understanding of the value of keyword research
§ Learn how to systematically find and review keywords to
uncover your keyword gems
§ How to apply keyword strategies to your sales funnel and
content marketing

14. Keyword Application
§ How to maximize and leverage your keywords with a
technical SEO focus
§ Think outside the box with keyword utilization to guide your
content strategy
§ Using keywords to inform on-site and off-site content
strategy and development

15. Competitive Analysis
§ The difference between online vs. offline competitors
§ Why this is important
§ How to reverse engineer your competitor
§ Technical SEO, Social and Content analysis
considerations
§ Integration with keyword research results
§ The competitive analysis scorecard and baseline
§ Driving your digital strategy

16. Content Engagement
§ How to determine if your content works
§ Using engagement metrics to drive marketing decisions
§ Conversion path considerations

17. Influencer Marketing
§ Tapping into the trend
§ How to choose influencers
§ Steps to a successfully planned campaign
§ Influencer management tips
§ Measurement and reporting for success

18. Social Media
§ Techniques to develop and engage with your community
§ Choosing the correct social channel for your market
§ Social channel optimization for increased visibility
§ How to convert socially and optimize conversions
§ Success measurement

19. Campaign Planning & Development
§ The concept of high-level planning and integration of omni-
channel campaigns
§ Campaign structure and mapping strategies
§ Using data to drive campaign success
§ Reporting metrics – how to determine ROI

20. Conversion Optimization & Management
§ Constructing a call to action that resonates with the
prospect
§ Page design element considerations for conversion
§ Creating conversion paths
§ How to report effectively, understanding quantitative vs.
qualitative data

21. Planning for Client Reporting
§ The importance of reporting
§ Types of reports and determining what is appropriate
§ Why too much data is too much
§ Time saving for reporting
§ Making the client or boss think you are a rockstar

22. What you get
After each session you will receive:
§ A recording of the session
§ Worksheets and templates
§ A pdf version of the slides
§ Access to the private Facebook group for each module
After the full course you will receive:
§ A certificate of completion
§ A link to a private YouTube playlist with all of the recorded sessions

23. What you get…added Bonus
FREE
gShift Education Version
software subscription for the duration of the course
VALUE = $1,200

24. gShift University…
§ Is NOT a course to teach you how to set up accounts
§ Is NOT for beginners
§ Is NOT about PPC or other paid advertising techniques
§ Is NOT about how to use the gShift software
If you are looking to combine technical digital marketing
theories and applications with strategic thinking then gShift
University is for you!

25. Price
We have companies who have enrolled in and successfully
completed our private sessions.
The total cost of private sessions for all modules per person is:
$11,400
$5,700
But we have a special offer for gShift University
Group Sessions…

26. Price
Now only
$3,000
for 2 participants per company
= $100 / participant / session
Additional participants per company is only an
additional $500 per participant.
Start Date: Wednesday January 24th @ 2pm EST

27. Don’t Delay!
§ We are limited to 20 companies for the Group Session
§ There is already a 25% enrollment
§ Applications will be accepted up to January 19th or if enrollment gets
sold out
§ Only 2 Group Sessions offered per year
Today’s special offer:
Enroll by end of day Friday January 5th and
receive a 10% discount

28. Testimonials
Stu - The One Group
"gShift University has been a tremendous experience.
The courses have provided tangible, workable solutions to help widen our digital
footprint, identify competitors, increase our social media interaction and design cost
effective campaigns targeting the right type of online consumer.
Thanks to gShift University, we've brightened the dark funnel of our marketing with
a fully optimized web presence and a plan to grow our audience."

29. Testimonials
Kaylin - FreshSpoke
"gShift University has filled the gaps from the Marketing program I took at
University a couple of years ago. I got way more out of the training than I
expected.”
Courtney - Dale Carnegie
“We are really enjoying this course and have so many great things to say about it.
You’re doing an awesome job!”

30. Referral Program
Pay less for your gShift University enrollment
§ If you know other businesses / people who can benefit from gShift University
and they enroll for this Group Session, your enrollment fee will be reduced
§ For further referral program details, contact me directly after the info session
vicky.lawrence@gshiftlabs.com

31. Q & A
January 4, 2018

32. Contact: gLearn@gShiftlabs.com
January 4, 2018