8. Enriching the riding experience
to make you stick with Uber
t
arrival the destination
write review
plan/prepare complete order
Rider App Offline Experiment
Clean car and friendly driver.
Provide useful information to plan what’s next when you arrival
9. Uber Feed
Food Card : integrate UberEAT, Yelp
Social Card : integrate Snapchat.
Tell your friend ETA
10. Change the Core Job
Bring me to my desired destination as fast as possible.
Be real connected
with your family/friends
11.
12. Discussion
• Based on JTBD framework, what’s the strategy for
improving on-boarding flow or CTA buttons
• For Uber Feed, is it make sense let Yelp integrate with
Uber.
• Uber : Pick destination -> Select restaurant
• Yelp : Select restaurant -> Pick transportation
• Thinking : Do we always want to be different by adding
feature(we expect it will solve more user’s problem)