The document discusses the ROI Hunter platform, a marketing tool developed for managing ads on Facebook, highlighting its advantages over Google in lead generation and conversion rates. It notes that e-commerce is evolving with increasing multiscreen usage among consumers, and that mobile conversion rates lag behind desktop. The platform offers automation, integration with analytics tools, and training to optimize advertising performance on Facebook.

1. Breaking limits

2. We are
Ads Prefered Marketing Developer
of Facebook
We have created ROI Hunter - Ads API Platform

3. Can Facebook beat Google?
Lead
Generation
Conversion
rate
Facebook Google
30% 19%

4. Can Facebook beat Google?
E-commerce
Conversion
rate
Facebook Google
1,62% 0,90%

5. E-commerce business is changing
57%
of consumers are
“multiscreening”, accessing
retail sites on mobile and
desktop
Source: comScore MMX Multi-Platform, December 2013, UK, 6+
*MMX MP includes PC browsing, PC video streams, mobile browsing & apps
(on-network only for untagged apps), tablet browsing & apps for tagged sites & apps
1/3
conversion rate in mobile
devices compared to desktop

6. E-commerce business is changing
E-shops are having thousands of products, but users
browse only a few of them during one visit
4,7
pages
/ 1 visit
Source: internal research based on 13.000.000 visits

8. 4 links
3 photos
Sliding in mobile devices
Available only via API

13. ROI Hunter Platform
It allows to manage a high volume of ads, goal driven traffic in scale,
automatization, connection of Google Analytics, XML, CRM, etc.
Support for more webs within one FB account
Pricing 4-8% from the total spend through Ads API
1 month free-of-charge
Training + support
allows to reach a better ROI through Facebook in scale

14. Be in touch with us
Bufactory.com
ROIHunter.com
karel@b.cz