Performance Marketing on Facebook provides an overview of how Facebook can be used for e-commerce growth through performance marketing. It discusses how placement, ad format, targeting, and optimization are key drivers of direct response on Facebook. Case studies are presented showing how companies increased sales, conversions, and returns on ad spend through Facebook advertising. The document also covers trends around mobile, how Facebook is shifting to mobile, and how to drive mobile actions and app installs through Facebook ads.
Entertainment & Advertising | Riding the Digital WaveRedSeer
Josh – Fares higher on the NPS primarily on the back
of best satisfaction (53%) among Tier 1 users, primarily
emerging from the Hindi-belt of India
Moj – Secures the highest satisfaction (46%) across the
competition in Metro cities, and second best (45%) in
Tier 2+ cities
MX Takatak – Performs well in the vernacular region,
leading to higher NPS (46%) in Tier 1 cities
Roposo – While Roposo does reasonably well in Tier 2+
cities (garnering ~57% NPS), it’s Metro users’ satisfaction
is at 21%
Indian apps have retained 65-70% of the Tiktok era users driven by acquisiton of influencers on these platforms as well as efforts to provide similar/ better product experience for creators and users. 30-35% of users on short-form video have been acquired through aggressive customer acquisition and marketing push by Indian apps. The new users getting on-boarded have a higher share of tier-2+ users driven by stronger focus of platforms on vernacular content and ‘Bharat’ positioning.
The future of digital advertising: How News Corp is using intelligent audienc...Luke O'Brien
Synopsis: With the digital media landscape becoming increasingly competitive, digital publishers face ever increasing challenges. The winning players will provide media buyers easy access to valuable and scaleable audiences with proven effectiveness against campaign goals.
This session uncovers technology that helps publishers compete using intelligent audience profiling and rich campaign insights. We will present a detailed case study showing how News Corp applied this technology for Toyota to dramatically improve targeting and shift measurement from CTR based metrics to impact on brand awareness, consideration, and purchase intent.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
Entertainment & Advertising | Riding the Digital WaveRedSeer
Josh – Fares higher on the NPS primarily on the back
of best satisfaction (53%) among Tier 1 users, primarily
emerging from the Hindi-belt of India
Moj – Secures the highest satisfaction (46%) across the
competition in Metro cities, and second best (45%) in
Tier 2+ cities
MX Takatak – Performs well in the vernacular region,
leading to higher NPS (46%) in Tier 1 cities
Roposo – While Roposo does reasonably well in Tier 2+
cities (garnering ~57% NPS), it’s Metro users’ satisfaction
is at 21%
Indian apps have retained 65-70% of the Tiktok era users driven by acquisiton of influencers on these platforms as well as efforts to provide similar/ better product experience for creators and users. 30-35% of users on short-form video have been acquired through aggressive customer acquisition and marketing push by Indian apps. The new users getting on-boarded have a higher share of tier-2+ users driven by stronger focus of platforms on vernacular content and ‘Bharat’ positioning.
The future of digital advertising: How News Corp is using intelligent audienc...Luke O'Brien
Synopsis: With the digital media landscape becoming increasingly competitive, digital publishers face ever increasing challenges. The winning players will provide media buyers easy access to valuable and scaleable audiences with proven effectiveness against campaign goals.
This session uncovers technology that helps publishers compete using intelligent audience profiling and rich campaign insights. We will present a detailed case study showing how News Corp applied this technology for Toyota to dramatically improve targeting and shift measurement from CTR based metrics to impact on brand awareness, consideration, and purchase intent.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
An overview of the economic, media and advertising landscape in China today with ad spends, trends, case studies and viewpoints across all key media channels.
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
Global Entertainment & Media Outlook 2021-2025: PwC ReportSocial Samosa
The latest PwC Report highlights how the Indian entertainment and media sector has fared despite the challenges of the pandemic with an expected growth of 10.75% CAGR by 2025.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
The Premium Rate Services (PRS) market was worth £686.6 million in 2014. This presentation - based on the industry report - provides a breakdown of that spend by sector, category risk assessment, and PRS forecasts for 2015.
Ericsson ConsumerLab: Keeping smartphone users loyal Ericsson
This report assesses the impact of network performance on consumer loyalty to operators.
The main purpose of the report was to identify what drives customer loyalty to operators, and in addition the monetary value that can be gained by improving network performance.
For more from our ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
An overview of the economic, media and advertising landscape in China today with ad spends, trends, case studies and viewpoints across all key media channels.
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
Global Entertainment & Media Outlook 2021-2025: PwC ReportSocial Samosa
The latest PwC Report highlights how the Indian entertainment and media sector has fared despite the challenges of the pandemic with an expected growth of 10.75% CAGR by 2025.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
The Premium Rate Services (PRS) market was worth £686.6 million in 2014. This presentation - based on the industry report - provides a breakdown of that spend by sector, category risk assessment, and PRS forecasts for 2015.
Ericsson ConsumerLab: Keeping smartphone users loyal Ericsson
This report assesses the impact of network performance on consumer loyalty to operators.
The main purpose of the report was to identify what drives customer loyalty to operators, and in addition the monetary value that can be gained by improving network performance.
For more from our ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
Lin Yutang (Lín Yǔtāng, 林语堂), 1895-1976, was a renowned Chinese philosopher, philologist, translator, political spokesperson, inventor, novelist and interpreter of Chinese culture for Western readers.
His struggle to accommodate his cultural heritage of Confucianism, Taoism and Chinese folklore with his Christian properly basic beliefs lasted almost a half-a-century.
Ironically, during this period, while he became the darling of American readers, his writing suffered condemnation in China for his anti-communist stance.
Following the demise of Deng Xiaoping’s influence in the mid-1990s, Lin has once again become popular in China including the production of a 44 episode television series in Hong Kong based on his novel Moment in Peking.
Lin’s books, The Importance of Living and From Pagan to Christian bear witness to his faith dilemma whilst his speeches on ‘The Chinese Cultural Heritage’, ‘Materialism As a Faith’ and ‘Chinese Humanism and the Modern World’ impart a wisdom forgotten by both Eastern and Western cultures in their race to embrace materialist values.
This paper focuses on these three speeches to give insight into the impact of religion on one prominent East Asian person without making assumptions about the effect of religion on East Asia as a whole.
Voici un des business plan effectué en cours, Il propose une solution très détaillée pour l'analyse du retail et Merchandising.
Vous découvrirez dans ce document :
- Des idées technologique innovantes
- Différentes stratégies à adopter
- Une analyse de marché assez importante
- Des visuels qui parlent d'eux même
Si vous avez des remarques n'hésitez pas à répondre en commentaire ou à m'ajouter sur linkedin pour m'envoyer des Messages Privés
Bubbly is the best way to amplify & share your voice. Create short, styled audio updates for your family, friends and followers to hear.
· Personalize your voice posts with cool free filters, effects and background music
· Follow celebrities, sports stars and popular users to listen to their real voice talk about the things they care about
· Share your posts out to your Twitter followers, Facebook friends, through email or your own blog or website
· Join a global community where you can find other singers, musicians, pop-culture fans and fun people
· Send voice posts to any mobile phone. Non-smartphone users get an SMS alerting them to a new post
Bubbly is the only app that works across all phones with 40 million people already joined. Share your voice with the world.
How Big Brands Can Make Localized Advertising Work for ThemMomentFeed
In the mobile era consumers are demanding authentic and locally relevant content from big brands. Sixty-seven percent of smartphone users want ads customized to their city/zip code and 61% want ads customized to their immediate surroundings.
The problem marketers of big brands have is how to do this type of localized marketing at scale. If you have hundreds or even thousands of locations it doesn’t seem accessible to customize each one of your ads to tailor to that audience. In this webinar we’ll discuss the value of localized marketing and how “not-so-local” brands can be doing this in a scalable way. Watch on demand: http://info.momentfeed.com/CampaignsWebinar.html
Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
This lets us manage campaigns at scale, and feed back mobile measurement data directly into our optimization systems.
It also means we can manage results continuously and react to changes in market conditions as they occur. That leads to lower costs.
Learn Powerful PPC Tactics that Get You Leads
In this presentation, you will learn in detail, 10 tactics you can use to craft a winning PPC strategy that gets results!
Tactic #1: Remarketing
Tactic #2: Provide Opportunities for Soft Conversions
Tactic #3: Attribution Modeling
Tactic #4: Measuring Phone Call Conversions
Tactic #5: Interaction Mining
Tactic #6: Targeting Local Customers Everywhere
Tactic #7: Bid Modifiers
Tactic #8: Device Segmentation
Tactic #9: AdWords Shared Library
Tactic #10: User Engagement Optimization
According to Gartner, each year businesses see 1/5th of their marketing budgets go to waste due to inaccurate data and reporting that leads to ineffective marketing decisions and under-performing campaigns. In this presentation, we will guide you through a proven and efficient process that standardizes the tracking and measurement of marketing campaigns. By eliminating siloes, boosting productivity, and addressing existing and future data accuracy challenges, this approach ensures reliable insights that drive informed decisions and deliver higher marketing return on investment (ROI).
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
According to Gartner, each year businesses see 1/5th of their marketing budgets go to waste due to inaccurate data and reporting that leads to ineffective marketing decisions and under-performing campaigns. In this presentation, we will guide you through a proven and efficient process that standardizes the tracking and measurement of marketing campaigns. By eliminating siloes, boosting productivity, and addressing existing and future data accuracy challenges, this approach ensures reliable insights that drive informed decisions and deliver higher marketing return on investment (ROI).
Similar to Performance marketing on facebook- your company's growth engine by Serhad Bolukcu @All Things Facebook (20)
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
9. People buying a product
Ecommerce
is growing
fast
People
searching
for a
product
15-20% of people
that bought a
product searched
for it
10. Search represents a fraction of purchase intent
Shoes in the US (in millions, Q4-2012)
115
Searches*
784 Purchased**
Mobile Phones Globally (in millions, Q4-2012)
90
Searches*
472 Purchased***
Source: *Quarterly estimated based on monthly search query volume from Google Keyword Tool, April 16, 2013, ** (Q4 2012 estimate) – Nate Herman, Vice
President, American Apparel & Footwear Association, *** Gartner, Feb 2013, “Gartner Says Worldwide Mobile Phone Sales Declined 1.7 percent in 2012”
12. Performance Marketing on Facebook works!
JackThreads
Carphone Warehouse
Rosetta Stone
Customer acquisition
Targeting
Direct marketing
Drove sign-ups and sales through
Facebook
Drove online orders of its “pay
monthly” smartphone with targeted
ads in high-impact placements
Drove high conversion and
returns by running “back-toschool” Offers in news feed
6x
70%
return on
advertising spend
lower CPA than
any other media
3x
return on
advertising spend
14. Performance marketers care about…
cost per click
cost per impression
method of billing
size of ad unit
….
CPA (cost per sale, lead, registration, install)
vs.
Value per action (e.g. net profit, LTV, x-day payback)
i.e. ROI
16. Multiple ad placements to meet performance goals
Right-hand side
Mobile news feed
Desktop news feed
Log-out experience
17. News feed: Center of the Facebook experience
40%
of people’s time
on Facebook is
on news feed
18. The log-out experience: A high-impact place
to direct people to their next destination
40%
of US desktop daily
active users log out
every day
Source: Facebook analytics
20. 3.5x
Smoothening the path to purchase
Existing Page post link ad
New Page post link ad
larger image
than existing
Page post
link
Page post photo ad w/ URL
Clicks offsite
21. Page post ads in news feed increase conversions
A study by
Jackthread / AdParlor
45x
48% 14%
higher CTR
lower CPA
higher ROI
3x
Higher buyer
conversion rate from
news feed ads vs.
right-hand ads**
Photo Page post ads vs. right-hand side domain ads*
Photo Page post ads vs. right-hand side domain ads*
Source: “How Facebook Page Post Ads in the News Feed Drive Purchases & ROI” January 28, 2013 blog post, www.nanigans.com, Facebook case studies
22. What drives direct response on Facebook?
1. Placement
2. Ad Format
3. Targeting
23. Leverage identity and social signals to target
prospective customers
Standard Demographics
•
•
•
•
•
Age
Gender
City/state/zip
Direct market area
Birthday
Broad Category Targeting
•
•
•
•
•
•
Education
Workplace
Relationship status
Device and operating system
Likes and interests
Friend connections
Vertical Audiences
• Life stages
• Tech early adopters
• And many others...
24. If you were to target
woman 18+ living in Poland who are
interested in #BeautyProducts
#Fashion
#ConsumerElectronic, Facebook delivers a reach of 1.6M people
25. women living in Poland who are parents
Facebook delivers a reach of 620 k people
If you were to target
28. Proven lift with Custom Audiences & Lookalike
targeting
10x
Increase in purchase conversion
compared to standard targeting
Source: Facebook case studies
75
%
Increase in subscribers and a
50% decrease in CPA
29. Facebook Exchange (FBX)
Use your own first and
third-party data
Use Facebook domain
ads with offsite links
Optimize with
approved DSPs
Global insurance provider
1/6 CPA
when prospecting on Facebook Exchange
compared with non-FBX media
30. What drives direct response on Facebook?
1. Placement
2. Ad Format
3. Targeting
4. Optimization
31. Delivery optimization
Optimized for Conversion
Conversion pixel tracking
Efficiently deliver ads to users
most likely to convert
Tags placed on conversion
pages track ROI
40%
lower cost per conversion on average in beta tests
compared to bidded CPC ads using the same budget
Source: Internal Facebook study based on average CPA across six eCommerce clients
33. Sample ramp plan: Test, optimize, iterate, scale
KPI: ROAS
Target: 3X ROAS
Attribution model:
30 Day, last click; 48 Hr
last view @ 20%
Measurement:
Click Tags (Omniture)
View Tags (DFA)
FB Conversion Pixel
Test and Scale Schedule
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Phase 1 - Test News Feed Photo vs Link
Type
Test
Test
Scale
Scale
Scale
Scale
Ad Format
Photo vs Link
Photo vs Link
Winner of test
Winner of test
Winner of test
Winner of test
Placement
Desktop Newsfeed Desktop Newsfeed Desktop Newsfeed Desktop Newsfeed Desktop Newsfeed Desktop Newsfeed
Female (18 - 35), Female (18 - 35),
Targeting
Female (18 - 50)
Female (18 - 50)
Female (18 - 50)
Female (18 - 50)
excl CA
excl CA
Bidding
oCPM
oCPM
oCPM
oCPM
oCPM
oCPM
Budget
$5,000
$5,000
$10,000
$10,000
$10,000
$10,000
Phase 2 - Custom Audience and Lookalike
Type
Test
Test
Test
Scale
Ad Format
Winner of test
Winner of test
Winner of test
Winner of test
Placement
Desktop Newsfeed Desktop Newsfeed Desktop Newsfeed Desktop Newsfeed
Targeting
CA + LA (3 Clusters) CA + LA (3 Clusters) CA + LA (6 Clusters) CA + LA (6 Clusters)
Bidding
oCPM
oCPM
oCPM
oCPM
Budget
$2,000
$2,000
$8,000
$15,000
Phase 3 - Advanced bidding methods
Type
Test
Test
Ad Format
Winner of test
Winner of test
Placement
Desktop Newsfeed Desktop Newsfeed
Targeting
Female 35-55
Female 35-55
Bidding
oCPM vs other
oCPM vs other
Budget
$2,000
$2,000
Total Budget
$5,000
$5,000
$12,000
$12,000
$20,000
$27,000
37. Tracking
Industry standard:
- Click tags
- View tags
Facebook’s own conversion tags:
- Works cross-platform, cross-device
- Support different attribution methods
- Can optimize delivery and targeting
39. Attribution model matters
A last-touch attribution model
attributes entire value of a conversion to
the last ad clicked or seen
✖ Miscalculates ROI by
assuming the consumer doesn’t
see or click any other ads along
the way
A multi-touch attribution model
attributes value to observed touch point
along the path to conversion
✔
Provides a more realistic
assessment of ROI by
capturing a holistic picture of the
customer journey across
channels
40. Facebook and Search working together
Facebook undervalued by
12% to 30%
using Last Click
Last Ad measurement
undervalued Facebook advertising
by 12-30% relative to each of the
five alternate attribution models.
Source: Quantifying the Impact of Multi-touch Attribution
across hundreds of millions of clicks, Retail and FinServ verticals
Kenshoo Research, August 2013
41. Trendyol
Custom Audiences
Channel Value
Using Custom Audiences
Multi-touch attribution showed that
generated +70-80% conversions
versus other campaigns
Facebook is 2.5x more valuable
as a channel
43. The Internet is shifting to mobile
Worldwide smart connected device shipments (M)*
2,000
1,800
Tablets
Smartphones
Pcs
1,600
1,400
1,200
1,000
800
600
400
200
2010
2011
Source: *IDC, **IC4D 2012 Maximizing Mobile, World Bank, July 2012
2012
2013
2014
2015
2016
44. Facebook is at the center
of the shift to mobile
1
5
minutes
out of
every
54%
YOY mobile monthly
active user growth
Source: Facebook Q1 2013 Earnings
45. Drive sales or mobile actions
Page post link ad
Promote your post in
mobile news feed
Post on your Page
and insert a link to
your app (in the app
store) within your post
Avail of our
mobile
targeting
options
46. Drive mobile app installs
App install ad
Top performing
mobile app
install solution
47. We know it works
Askem
BillGuard
Category and interest targeting
delivered a CPI that was 30% lower
than other media
Huge inventory among their target
audience led to this partner shifting
90% of their iPhone app budget to
Facebook
30% lower
90% to
FB
Everything.me
Their mobile app install efforts on FB
have been up to 50% more efficient
when compared to other media
50%
less
48. Case Study: Vinted Polska
5 X lower
cost-per-install than other leading
mobile platforms