Facebook is a powerful marketing platform with over 400 million active users who spend an average of 25 minutes per day on the platform. Facebook Pages allow brands to create a content "hub" to develop relationships with consumers and drive fans. Marketers can use Facebook Pages to communicate directly with fans, update statuses, and build a two-way dialogue on the page wall. Facebook also offers targeted advertising opportunities with over 100 billion monthly impressions. Marketers can optimize their Facebook campaigns and ads based on user interests, demographics, behaviors and connections.