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Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL
5 TIPS FROM MEETNOTES
LAUNCH ON PRODUCT HUNT &
HACKER NEWS
Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL
CONTEXT
We’re a SaaS startup called MeetNotes. Our official launch was in March, after 6 months
of beta and we were featured on 2 channels:
We analyzed how each channel worked out for us and want to
share the results with you.
Hacker News
Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL
THE METRICS
● New sessions increased by 62%.
● Received Signups from 26 countries.
● Received Traffic from 93 countries.
Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL
SCRIPT YOUR OWN PH & HN LAUNCH SUCCESS
● Setup a Google Analytics Alert
● Create Exclusive Offers
● UpVotes
● Engage on PH and HN
Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL
SETUP A GOOGLE ANALYTICS ALERT
● Set Analytics Alert for referral
traffic so that you don’t waste the
crucial first few hours
● Create Custom alerts
Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL
CREATE EXCLUSIVE OFFERS
● You should be able to launch a new offer as quickly
as possible.
● Since we had setup Google Tag Manager, we were
able to launch the new offers quickly without any
code changes, which saved a lot of time.
Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL
UPVOTES
● Upvotes are important to stay on top, but avoid creating a
voting ring.
● Ask your network to go to the homepage and look for the post.
● Get the word out on social media. Don’t forget LinkedIn and
emailing all contacts in your gmail address-book.
Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL
ENGAGE ON PH AND HN
● Thank the Hunter.
● Talk about the product.
● When someone provides feedback, thank them and respond.
Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL
ENJOY THE ATTENTION
● The HN and PH community love new products. Positive
feedback and attention is guaranteed.
● Bask in the glory while it lasts and take your product for early
idea validation.
Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL
TAKEAWAYS
● Engage those who are interested. 10% of our signups continue
to be engaged.
● For us, HN drove more conversations than PH did.
● ProductHunt enabled us to connect with really great
companies and investors.
Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL
THANKS
● Read the full story at meetnotes.co/blog
● Follow us on Twitter to get updates on our most recent
articles.

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5 tips from MeetNotes Launch on Product Hunt and Hacker News

  • 1. Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL 5 TIPS FROM MEETNOTES LAUNCH ON PRODUCT HUNT & HACKER NEWS
  • 2. Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL CONTEXT We’re a SaaS startup called MeetNotes. Our official launch was in March, after 6 months of beta and we were featured on 2 channels: We analyzed how each channel worked out for us and want to share the results with you. Hacker News
  • 3. Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL THE METRICS ● New sessions increased by 62%. ● Received Signups from 26 countries. ● Received Traffic from 93 countries.
  • 4. Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL SCRIPT YOUR OWN PH & HN LAUNCH SUCCESS ● Setup a Google Analytics Alert ● Create Exclusive Offers ● UpVotes ● Engage on PH and HN
  • 5. Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL SETUP A GOOGLE ANALYTICS ALERT ● Set Analytics Alert for referral traffic so that you don’t waste the crucial first few hours ● Create Custom alerts
  • 6. Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL CREATE EXCLUSIVE OFFERS ● You should be able to launch a new offer as quickly as possible. ● Since we had setup Google Tag Manager, we were able to launch the new offers quickly without any code changes, which saved a lot of time.
  • 7. Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL UPVOTES ● Upvotes are important to stay on top, but avoid creating a voting ring. ● Ask your network to go to the homepage and look for the post. ● Get the word out on social media. Don’t forget LinkedIn and emailing all contacts in your gmail address-book.
  • 8. Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL ENGAGE ON PH AND HN ● Thank the Hunter. ● Talk about the product. ● When someone provides feedback, thank them and respond.
  • 9. Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL ENJOY THE ATTENTION ● The HN and PH community love new products. Positive feedback and attention is guaranteed. ● Bask in the glory while it lasts and take your product for early idea validation.
  • 10. Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL TAKEAWAYS ● Engage those who are interested. 10% of our signups continue to be engaged. ● For us, HN drove more conversations than PH did. ● ProductHunt enabled us to connect with really great companies and investors.
  • 11. Copyright © 2017 meetnotes.co. All rights reserved. – CONFIDENTIAL THANKS ● Read the full story at meetnotes.co/blog ● Follow us on Twitter to get updates on our most recent articles.