The document discusses how to build an extraordinary website presence that outsmarts, outperforms, and outlasts search engines. It recommends focusing on uniqueness, finding your voice, and creating a compelling user experience. An extraordinary website brings in targeted traffic, improves conversion rates, gains word-of-mouth, and establishes customer loyalty, allowing it to earn top search rankings and outperform competitors over the long run.
Stand Out From the Crowd: How to Make Your Website Amazingly, Incredibly, and...Stoney deGeyter
Why is my website not getting traffic? Why is nobody buying my products or services? How come I don’t get many repeat customers?
Stoney deGeyter will teach you how to build a web presence that people love, return to and remember to tell their friends about.
Learn why unforgettable websites deserve (and often earn) top search engine rankings that drive targeted traffic, sales, and profits.
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Stand Out From the Crowd: How to Make Your Website Amazingly, Incredibly, and...Stoney deGeyter
Why is my website not getting traffic? Why is nobody buying my products or services? How come I don’t get many repeat customers?
Stoney deGeyter will teach you how to build a web presence that people love, return to and remember to tell their friends about.
Learn why unforgettable websites deserve (and often earn) top search engine rankings that drive targeted traffic, sales, and profits.
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
How to Optimize for Conversational Search #SMXLondonAleyda Solís
How can you optimize your content for voice or conversational search? Take a look at actionable steps to not only identify queries opportunities but to optimize and expand your content to become the google assistant answer.
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
How to Make Your WordPress Site Search Engine Friendly & Web Marketing ReadyStoney deGeyter
Even directly out of the box, WordPress is one of the most search engine friendly CMS's in existence. However it doesn't offer everything you need to make your site search engine friendly without doing a bit of customization. This presentation will show the audience how to make their site search engine friendly. We'll go through various settings and different plugins that are needed to truly prepare a WordPress website for a full-scale web marketing campaign.
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
How to Optimize for Conversational Search #SMXLondonAleyda Solís
How can you optimize your content for voice or conversational search? Take a look at actionable steps to not only identify queries opportunities but to optimize and expand your content to become the google assistant answer.
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
How to Make Your WordPress Site Search Engine Friendly & Web Marketing ReadyStoney deGeyter
Even directly out of the box, WordPress is one of the most search engine friendly CMS's in existence. However it doesn't offer everything you need to make your site search engine friendly without doing a bit of customization. This presentation will show the audience how to make their site search engine friendly. We'll go through various settings and different plugins that are needed to truly prepare a WordPress website for a full-scale web marketing campaign.
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...Stoney deGeyter
Online competition is only getting more fierce, and search engine algorithms seem conspired to keep you out of the top spot of the rankings. The only way to survive in this environment is to go beyond having a great website and build a truly unforgettable web presence. You'll learn how in this presentation.
Specifically, you'll learn:
>> Why your website is hearing crickets. Why aren't you getting traffic, leads and sales?
>>How to build a web presence that people love, return to and remember to tell their friends about.
>>Why unforgettable websites deserve (and often earn) top search engine rankings that drive targeted traffic, sales, and profits.
Cruft busting technical debt code smell and refactoring for seo - state of ...Dawn Anderson MSc DigM
Things can add up over time when you migrate sites or have many legacy domains, subdomains and old code in a website. Signs of poor quality add up as incremental crawling never stops. This is akin to SEO technical debt which you need to repay to regain good site health and positive quality signals. You can't repay the debt all at once, but in iterative incremental steps over time.
Solving the Keyword Mystery: Clue In on How Customers Search for Your BusinessStoney deGeyter
Get a Keyword Tune-Up! Stoney deGeyter will help you tune-up your website’s keywords–the foundation of your online and offline marketing.
Learn how to find, organize and use keywords for effective inbound marketing, including how to find your core keyword terms, uncover valuable search phrases and organize keywords into targeted groups for optimal results.
The search engine experience 2.0 - U of U MBA @DESB_UofUClark T. Bell
The Search Engine Experience 2.0 - U of U MBA.
This is a presentation I gave for some MBA - digital marketing students at the David Eccles School of Business at the University of Utah in Salt Lake City on October 20, 2014.
The presentation is on "The Search Engine Experience 2.0" which covers the history of Google, Inc., Search Engine Optimization, On-Page SEO, Off-Page SEO, Performance Optimization, Page Rank and Domain Authority.
You can also view this slide on my website --> http://www.clarktbell.com/
CEO & Co-founder Will Scott shares insight on how small and local businesses can create a sustainable brand that benefits their revenue, reputation, and rankings on search engines.
Creating Commerce Reviews and Considering The Case For User Generated ReviewsDawn Anderson MSc DigM
Reviews are becoming increasingly important to consumers. They are not only influencing consumers to purchase, their absence potentially disrupts the path to purchase as consumers often wish to seek the opinions of experts or the wider community before buying. Here we look at the benefits which can be gleaned from commerce reviews and what it takes to add structure for search engines as well as the criticality and objectivity needed to create a trusted review. Both professional expert review and consumer user generated content reviews are explored in order to identity signals of further trust and a balance (both sides of the coin) full picture. There are also areas to be aware of such as the guidelines from the International Consumer Protection and Enforcement Network (ICPEN) for digital influencers, review administrators and marketing professionals / traders. What are the potential pros and cons of adding consumer user generated reviews to a site for SEO and for website management and content marketing?
Leveraging the powers of Structured Data ✨Izzi Smith
There are many great resources out there on how to create Structured Data markup for your websites, and why this is beneficial for triggering Rich Results in Search. But I understand that getting Structured Data best implemented across your site requires buy-in from stakeholders and developer resources. In my new SMX Munich talk, I give advice on how you can implement an effective process that will ensure reliable testing and implementation of Schema mark-up and how this can benefit your website's goals.
Google only crawls about half the pages on large enterprise websites, meaning those pages won’t be added to the index.
This also means they can’t rank or generate organic traffic and revenue for the business. That’s the bad news.
SEO for large websites simply cannot start with rankings and keywords or you will miss an enormous opportunity.
Enterprise website owners need to go deeper and focus on the entire search process – starting with its technical foundation and how search engines crawl it, to how its real audience engage with it.
The good news is that enterprises can experience massive wins simply by removing the barriers that currently stand between Google and their website.
In this presentation, you’ll learn:
– Why some of the largest sites on the web struggle to get their key pages crawled.
– How a crawling-to-conversions framework solves this problem.
– Steps you can take to implement this holistic SEO framework.
Top Signs Your Website Needs a Redesign and Where to Startcircle S studio
If you’re questioning whether its time to redesign your company’s website, here are some critical reasons to consider building a new website and a few helpful ideas on how to begin the planning process.
Before the Funnel: Conversion Optimization Tips to Drive Targeted TrafficStoney deGeyter
Smart marketers know that traffic alone is a vanity metric. To be successful, you have to convert that traffic into customers. And so we have the growing focus on conversion optimization. By leading visitors effectively through a well-planned sales funnel, we can increase sales without ever attracting a single additional visitor to our sites.
But one of the little-known secrets to successful conversion optimization is that it starts with getting the RIGHT traffic from the get-go. Rather than trying to get traffic, ANY traffic, you’ll can bring in a lot more money a lot more quickly by attracting an audience that’s ready to convert rather than one that’s not. This session will show you how.
This presentation will help you:
>>Decipher between a visitor who is ready to become a customer and one who is not.
>>Identify which types of keywords used by ready-to-buy searchers and how to incorporate them into your content for maximum conversions.
>>Use title and meta description tags to take their targeted audience from searcher to visitor to customer.
SEO & UX: Finding the Balance - Rob OusbeyRob Ousbey
In this session, Rob will help to reconcile the sometime conflicting advice about UX and SEO. He'll cover the UX factors that can help boost your SEO performance, and bring words of warning about the UX best practices that might be damaging your rankings.
This was presented at the Ingeniux User Conference 2017.
Mike Arnesen, Founder and CEO at UpBuild | @Mike_Arnesen
If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.
Similar to Build a Web Presence that Outsmarts, Outperforms and Outlasts Google (20)
SERPS - Your Most Under-Utilized Conversion ToolStoney deGeyter
Think Search Engine Results Pages are all about rankings? Think again. Your results on the SERPs page can be your most powerful--and underutilized--conversion tool.
Perform keyword research like you give a crap. Learn how to find core terms, search phrases, what factors make a good keyword, and how to organize them into highly-optimizable groups that fit perfectly on the page.
Why You Can't Afford to Ignore Digital MarketingStoney deGeyter
It's no secret that buyers are doing more and more of their research online. In fact, for a vast majority of buyers, this is where they start. This means if you're not online you're missing out large segments of your buying audience. Over the past 20 years, the need for digital marketing has grown to a point that it can no longer be ignored. And more likely than not, your competitors are already there.
12 Step Cure for Writer's Block Through Repurposing of ContentStoney deGeyter
Writer's block sucks. Fortunately, you're your own best resource for figuring out what to write next. If you have ever written a blog post, given a talk or presentation, or heck, even posted a tweet, you have the makings of your next piece of valuable content.
I'll demonstrate twelve ways you can take existing content you have already published and turn it into more awesome content. You'll learn how to leverage work you've already created to produce something completely new for an entirely new audience and in a lot less time.
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Stoney deGeyter
Achieving growth through digital marketing requires more than a good optimization strategy.
Digital marketing success now requires building a strong, overall web presence that incorporates quality content, engaging social media activity, and a compelling user experience.
This workshop will help you put all those pieces together. Specifically, you will learn:
Searcher Intent-focused keyword research strategies.
Steps and tips for building solutions-driven content that compels conversions.
How to build user-friendly navigation that guides visitors to the sale.
Social media tactics that break through social network algorithms and strengthen search performance.
Testing techniques to ensure best practices are really the best for your unique audience and web presence.
How to deliver the right content to the right audience at the right time (Exp...Stoney deGeyter
If you’ve been immersed in SEO over the past few years, you’ve likely already noticed the shift away from keyword optimization and toward topical optimization. The goal is no longer to create content around a single keyword but rather to create content that authoritatively covers a specific topic.
But even the best, most authoritative content isn’t going to mean a thing if it’s not what the searcher was looking for. You need to dig deeper into your keyword research and make sure that, while being authoritative, the content also matches the searcher intent.This session will show you, step-by-step, how to do that.
Specifically, you’ll learn
* How to evaluate your current website pages and determine their purposes.
* The process for identifying keyword intent
* The secrets to writing intent-driven content
* The final step that brings it all together and drives the conversion
Give your site some LOVE! Search optimization and customer experience are increasingly overlapping and one cannot be had without the other. Content is the interaction layer where a business and customer finally come together. SEO is critical to ensuring that the customer finds that content, and that it's easy to consume, engaging, and brings them further down the funnel.
Finding Education & Growth Opportunities in the Unlikeliest of PlacesStoney deGeyter
Education doesn't stop at the textbook. In fact, it rarely even starts there. The best education is in life experiences. But you have to learn how to recognize them when you see them. There is a lesson in everything, and we'll explore how you can grow from the most unlikely of places.
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentStoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
This presentation will take you through the Three Pillars of Digital Marketing. You'll learn how to harness the power of social media, how to optimize your site using the proper keywords, and how to write content like a pro.
Give your site some LOVE! Search optimization and customer experience are increasingly overlapping and one cannot be had without the other. Content is the interaction layer where a business and customer finally come together. SEO is critical to ensuring that the customer finds that content, and that it's easy to consume, engaging, and brings them further down the funnel.
Marketing is increasingly going digital as more buyers conduct their research online. Companies are investing more time and money in digital. To please potential customers and compete in this environment, you need a digital component to your marketing.
This presentation takes you through the benefits of digital marketing, specifically how the costs compare with traditional marketing efforts. You'll also learn how your old marketing materials can be reused to help you get a jump start on your digital marketing campaign.
Great design doesn’t always mean great code. A website may look great and function properly in a browser. It may even have fabulous content. But what's “under the hood” can make the difference between a top-ranked site and a low-ranked site. Learn what technical issues can prevent search engines from spidering and indexing your site, including:
>> Slow site speed
>> Code bloat
>> Duplicate content
>> Lack of mobile optimization
>> And more
4-Point Digital Marketing Growth Regimen For SMBsStoney deGeyter
Competition can be fierce online, especially for small and medium businesses. To succeed, you need to "train" just as an athlete does for an important competition.
This presentation will guide you through a training regimen tailored to the unique needs of SMBs. By focusing on the disciplines outlined here, you can boost your web presence and shoot past your online competitors.
Online, everything's a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race.
In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing.
1. Learn what website architecture issues to look for and what tools will help you detect them
2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content
3. Understand content’s role in online competition
4. Learn social media’s threefold role in your website’s health and how it impacts search rankings
5. Know what usability issues you should be testing to make using your site effortless for visitors
Traditionally, SEOs have sought to optimize content with keywords, but now, keywords matter a whole lot less than actual topical authority.
But just how do you build that authority into your site?
If you said, “Content,” you’re half-right. Yes, content matters, but not just any content. Gone are the days of sites producing truckloads of “thin” content of little value. And gone are the days of optimizing any given page for keywords and hoping it will rank. Instead, search engines are looking for authoritative content that is more topically optimized than keyword-optimized.
In this presentation, you'll learn how to build that type of content. Specifically, you will learn:
-- The new way to conduct keyword research, organizing keywords into meaningful topical groups.
-- The importance of searcher intent and how to identify it.
-- How to build topical dominance for a single topic.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
2. @StoneyD
Stoney G deGeyter
@polepositionmkg
THE CHALLENGES OF BUILDING A WEB PRESENCE
“Every two days, we create
as much information as we
did since the dawn of time
to 2003.”
--Eric Schmidt, TechCrunch, Aug. 2010
3. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
The Web is a busy place
THE CHALLENGES OF BUILDING A WEB PRESENCE
4. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Web users lack focus
THE CHALLENGES OF BUILDING A WEB PRESENCE
5. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Web users are highly distractible
Squirrel
THE CHALLENGES OF BUILDING A WEB PRESENCE
6. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Everyone is fighting for attention
THE CHALLENGES OF BUILDING A WEB PRESENCE
7. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Google is just looking for the winners
THE CHALLENGES OF BUILDING A WEB PRESENCE
8. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
You need more than an ordinary website
THE CHALLENGES OF BUILDING A WEB PRESENCE
9. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Create an extraordinary website presence
THE CHALLENGES OF BUILDING A WEB PRESENCE
11. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
$
$
$
$
If this was Google’s algorithm in 1998
HOW TO BE EXTRAORDINARY
Keywords &
Links
Site
Architecture
Social Media
& Content
Uniqueness &
Value
Usability &
Conversions
12. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
This is Google’s algorithm in 2017
HOW TO BE EXTRAORDINARY
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Keywords &
Links
Site
Architecture
Social Media
& Content
Uniqueness &
Value
Usability &
Conversions
13. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Being extraordinary does not mean…
Finding loopholes in
the search algorithms
HOW TO BE EXTRAORDINARY
14. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Being extraordinary means…
HOW TO BE EXTRAORDINARY
15. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Provide something visitors can’t get anywhere else
HOW TO BE EXTRAORDINARY
17. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Don’t try to be all things to all people
BE UNIQUE
But Pontiac wanted a bigger audience…
Where is Pontiac today?
18. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Find a problem and solve it
BE UNIQUE
19. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Find a problem and solve it
BE UNIQUE
20. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Find a void and fill it
BE UNIQUE
21. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
1/3 Regular
1/3 Spicy
1/3 Chunky
Find a want and deliver it
vs
What do people want?
BE UNIQUE
23. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Humorous Whimsical Serious Snarky
Down to earth Thoughtful Brutally honest Flowery
What is yours?
FIND YOUR VOICE
24. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
How would you rewrite this content…
We offer a wide selection of
long-lasting batteries designed
to deliver enough power to start
any vehicle in any weather
condition. We sell durable
batteries you can trust.
Humorous
Serious
Whimsical
Snarky
Flowery
Thoughtful
Brutally honest
Down to earth
FIND YOUR VOICE
25. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Humorous
Our car batteries are
durable, long-lasting
and deliver enough
power to start any
vehicle in the harshest
winter environment.
Your escape from the
in-law's is guaranteed
every season of year.
FIND YOUR VOICE
26. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Snarky
When headed to the
in-law's you want to be
equipped with one of
the most powerful car
batteries money can
buy. Come hell or high
water, you're getting
out of there alive!
FIND YOUR VOICE
27. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Brutally honest
Your boss is a jerk, your
wife a nag and your
friends are idiots. You
need an escape. Where
you go is up to you,
how you get there is
up to us. Our car
batteries will start any
vehicle any time any
where. We're ready to
go when you are.
FIND YOUR VOICE
29. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Spectacular on-site experience (usability)
This
Not This
CREATE A COMPELLING EXPERIENCE
30. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Intuitive navigation
CREATE A COMPELLING EXPERIENCE
31. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Easy to achieve goals
CREATE A COMPELLING EXPERIENCE
32. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Clear path to conversions
CREATE A COMPELLING EXPERIENCE
33. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Don’t make visitors hunt for information
CREATE A COMPELLING EXPERIENCE
34. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Find ways to delight your visitors
Unlimited
customer
support
Hassle-free returns
Proprietary
products
Free shipping
More experts
available
CREATE A COMPELLING EXPERIENCE
35. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Build trust through excellence
Return calls
and emails
Secure
information
Be open &
honest
Customers
first
Exceed
expectations
CREATE A COMPELLING EXPERIENCE
37. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Gives Google what it’s looking for
WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
38. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
And earns top search engine rankings
WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
39. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Brings in targeted traffic
WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
40. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Improves conversion rates
WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
41. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Gains word of mouth
WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
42. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Establishes customer loyalty
WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
43. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
If this is how to get rankings today
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Keywords &
Links
Site
Architecture
Social Media
& Content
Uniqueness &
Value
Usability &
Conversions
WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
44. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
Focus on the algorithms of tomorrow
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Keywords &
Links
Site
Architecture
Social Media
& Content
Uniqueness &
Value
Usability &
Conversions
WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
45. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
And outsmart, outperform, and outlast search engines
WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
46. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
• @StoneyD
linkedin.com/in/stoneygd
Web Presence
Optimization
PolePositionMarketing.com
Stoney deGeyter
THIS IS
ME
WebMarketingChecklist.com
47. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD
WebMarketingChecklist.com
Thank
You!www.PolePositionMarketing.com