Resume

1. CONTACT
PORTFOLIO
WORK EXPERIENCE
SUMMARY
marisa.l.okano@gmail.com
310.489.9763
marisaokano.me
Mac OS X Suite
Microsoft Office Suite
Facebook
Twitter
Instagram
Snapchat
Pinterest
Canva
Hootsuite
Wordpress
Drupal
Buffer
Sprout Social
HTML
Crimson Hexagon
Google Analytics
Adobe Photoshop
Adobe InDesign
SEO Fundamentals
Google Drive
Dropbox
University of Southern
California
Communication, B.A.
2010-2014
General Assembly
Digital Marketing
2016
EDUCATION
SKILLS
CONTENT PRODUCER/EDITOR (CONTRACT)
Yahoo! / Oath
March 2017 - September 2017
Pitch, write and/or package 16-20 original video content
pieces for publish daily
Pioneer best practices on style and design for mobile-first
content across global organization
Consult content producers on copywriting and packaging
best practices
Spearhead style and tone documents for use across global
organization
Identify technical bugs in new CMS and communicate to
Product team
Collaborate with Product team to improve new CMS
Digital marketing consultant and copywriter with a
demonstrated ability to boost organic engagement and reach
with on-trend original content. Broad experience at a
corporate firm, a media company as well as an agency
provides a holistic understanding of what it takes for digital
content to win across platforms. An ongoing formal
education in digital marketing helps me deliver results.
MARISA OKANO
1
Created, curated and managed written and visual content
for Fandango and NBC social media channels
Partnered with in-house creative team to design select
assets according to style and tone
Advised clients on social media best practices including
weekly analytics reports and key learnings
Provided live social media coverage (copy, photo, video) via
Instagram and Twitter at movie premieres and other events
Grew Fandango Facebook's organic reach by over 70% in <3
months
COMMUNITY MANAGER - FANDANGO, NBC
Meredith Xcelerated Marketing (MXM)
June 2016 - January 2017

2. SOCIAL MEDIA COORDINATOR
Career Group, Inc.
January 2015 - May 2016
Pioneered first social media strategies for a family of 5
nationwide recruitment agency brands
Created, curated and managed all written and visual
content for 10 social media channels and 3 company
blogs
Developed paid social media advertising campaigns from
start to finish, including ad creative design, audience
targeting, monitoring and reporting results
Supervised team of three Creative Coordinators on daily
social media and blog content creation tasks
Increased collective Facebook following by over 50% in
<9 months on minimal budget ($0-$180/month)
Pitched and wrote breaking news, interview features,
live event reviews and galleries for Yahoo! Music,
Movies, TV and Celebrity
Created and curated written and visual content for all
Yahoo! Entertainment social media channels
Live tweeted from Yahoo! Entertainment accounts
during special events
EDITORIAL & SOCIAL MEDIA INTERN
Yahoo!
May 2013 - May 2014
Wrote and packaged social media copy for live awards
show broadcast on behalf of Billboard executives, award
show sponsors (KIA), influencers and talent (Troye
Sivan)
COPYWRITER / PACKAGER (CONTRACT)
Billboard Music Awards
May 2016
WORK EXPERIENCE (CONT'D.)
2
Coordinated social media activations (Instagram
takeovers, giveaways, Twitter Q&As, Facebook Lives,
etc.) with talent and studios
Interviewed talent at movie premieres for Fandango
official Instagram