The document discusses branding strategies for 2023. It emphasizes that good branding creates a lasting impression and differentiates a business from competitors through a complex combination of visual elements and storytelling. Successful brands in 2023 will have a clear purpose to better the world, engage customers through branded memes and online communities, and respond to shifting consumer expectations around diversity and social issues. Brands must be genuine and transparent in their mission in order to foster deeper loyalty from purpose-driven consumers.

1. Branding in 2023:
Being digitally and
authentically known
DINI PRATHIVI | BRANDING STRATEGIST

2. DINI
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BRANDING
STRATEGIST
Branding is not a Logo
Branding is the process of
creating a di
stinct identity
for a business in the mind of
your target audience

3. Branding VS Marketing
ZIMCORE
HUBS
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NEW
HIRE
LAUNCHPAD

4. BRAND VS BRANDING
BRAND
a brand is a noun, defining the ‘Who?’
of a company
DINI
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BRANDING
STRATEGIST
BRANDING
branding works as a verb, which
describes the ‘How?’

5. What a Good
Branding Does?
IDENTITY VISIBILITY CREDIBILITY

6. BRAND NEW BRANDING
COMPONENT
Logos
Packaging Design
Social Media Activation
Website Design
Key Opinion Leader
Brand Messaging
As a complex combination of
voice, tone, color palettes, font
choices, and story, good
branding creates a lasting
impression and differentiates a
business from its competitors.

7. Positioning
Brand Premise
The area within your market that you look to
own
Target Audience Profile
who are exactly that you’re targeting
Tone Of Voice
understand how who you’re communicating
with and how to communicate with them
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PRATHIVI
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BRANDING
STRATEGIST

8. Logo
Brand Name, Wordmark
Icon, Mark, Symbol
Tagline or Slogan
Color
Shapes
Typography
Visual Analogy
A logo is a name, mark, or symbol that represents an
idea, organization, publication, or product.
KEY OF VISUAL IDENTITY
BUSINESS REPRESENTATION
COMMUNICATING BUSINESS VALUE
Logo component:
1.
2.
3.
4.
5.
6.
7.
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BRANDING
STRATEGIST

9. Type of Logos
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BRANDING
STRATEGIST

10. Visual Analogy in a Logo
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BRANDING
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11. Psychology of
Color

12. Packaging Design
Consistent packaging design can help establish
brand recognition and make a brand more
recognizable to consumers. A consistent visual
identity across all packaging can help customers
quickly identify and associate the brand with the
product. This can lead to increased brand
recognition, recall, and customer loyalty.
INCREASED BRAND RECOGNITION
MEMORIES AND RECALL
CUSTOMER LOYALTY
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PRATHIVI
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BRANDING
STRATEGIST

13. 2023 Packaging Trend
Embracing Era
Ingredience as highlights
Bold, colorful trend
Recycled material
DINI
PRATHIVI
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BRANDING
STRATEGIST

14. Social Media
Activation
Social media activation is a marketing strategy that
aims to engage and empower social media users to
participate in and promote a brand's activities
INCREASING AWARENESS
MARKET RESEARCH
LANDING PAGE
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PRATHIVI
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BRANDING
STRATEGIST

15. Brand Messaging
Brand messaging refers to the definition of the
tone of voice, the line of communication, and the
main messages that a brand establishes when
communicating with its audience
Their logotype and color scheme are widely recognizable. They
also constantly improve their presence on the mobile Web, which
by the way, drove 61% of visits to U.S. websites last year.
For instance, they have recently developed an application based
on the latest Augmented Reality technologies. It lets viewers
place a life-scale image of the object inside the backdrop
captured by the camera. So, it seems like this piece of furniture is
standing right in your room. This solution has won the audience,
thereby boosting engagement, amplifying interest, strengthening
reputation, and generating leads.
DINI
PRATHIVI
|
BRANDING
STRATEGIST

16. Brand Messaging
Brand messaging refers to the definition of the
tone of voice, the line of communication, and the
main messages that a brand establishes when
communicating with its audience
Their website is centered around simplicity, with minimal
distracting colours being used. Everything is made simple,
efficient, and capable of navigation.
Even their logo, the tick, works with their digital branding efforts
to highlight the brand’s focus on achievement and reinforcing
one’s capabilities.
DINI
PRATHIVI
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BRANDING
STRATEGIST

17. Marketing has
Evolved
The average global internet users spent just 2
hours a day on the Web, today they allocate
staggering 6 hours for surfing, sharing, and mining
information
4.88 billion internet users THAT GROWS

18. DIGITAL MARKETING AND
DIGITAL BRANDING
DIGITAL MARKETING
Digital marketing is designed to
capture leads and sell products.
DINI
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BRANDING
STRATEGIST
DIGITAL BRANDING
Digital branding exists to build
relationships and engage customers.
Instead of simply highlighting the
product’s benefits, Digital Branding
showcases the i
mpact of the brand, as
a whole

19. Top Branding
Statistics
source: smallbizgenius.net
It takes 5 to 7 impressions for people to remember a brand.
Color improves brand recognition by up to 80%
73% of consumers love a brand because of helpful customer service.
Presenting a brand consistently across all platforms can increase revenue by up to 23%.
1/3 of the world’s top 100 brands include the color blue in their logos.
72% of the best brand names are made up words or acronyms.
Brands with poor company branding pay 10% higher salaries.
Over 70% of brand managers consider building an audience more important than
converting sales.
89% of shoppers stay loyal to brands that share their values.
Brands that blog generate 67% more leads.

20. Creating a Top Notch Digital
Branding for Your Business
Platform
Website
Social Media
Advertisin
g
Brand Design
Font
Colour
Logo Ty
pe
Imagery
Marketing Assets
Social Media Banner
Landing Pages
Company Video
etc

21. Successful Brand 2023
BRAND WITH A PURPOSE
RELATED AND FUN
ONLINE COMMUNITIES AND PLATFORM

22. I
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BRAND WITH A PURPOSE
It goes without saying that a brand with a mission to
better the world will foster deeper connections with its
customers. Consumers are growing ever weary of
purpose-less, profit-driven businesses. Brands that take
the time to explain the issue they hope to make better —
be it social justice, environmental concerns or otherwise
— and why it matters can expect deeper loyalty from
consumers in 2022.

23. BUMI - SUSTAINABLE TOOTHPASTE
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BRANDING
STRATEGIST

24. II
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BRANDED MEMES
Memes have become their own form of digital
communication — a way to respond to relevant and
current events, often with a sense of tongue-in-cheek
humor. What used to be an internet subculture has now
permeated mainstream communication.

25. TAHILALATS
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STRATEGIST

26. III
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ONLINE COMMUNITIES AND PLATFORMS
In the heat of the pandemic, we heard constantly about
the vital importance of human connection, social
interaction and community. Quickly, brands heard the
call and hopped on the trend to form online
communities for their audiences to stay connected with
both the brand and each other.

27. Lego Ideas is a community for Lego fans which
allows them to find and submit toy ideas for
designs. All enthusiastic customers of the
brand between ages 5 and 95 are free to
review proposals, vote for their preferred ones,
leave feedbacks and even submit their own
personalized design ideas. As a form of reward,
the brand pushes the most popular designs
into the market and even compensate the user
(designer) with a share of the product sales.
How cool!
LEGO IDEAS

28. “But brand design
is no static beast. It
shifts and responds
to the world
around it.
FORBES

29. as build your brand, beware the
critical eye of consumers everywhere.
It’s easy for people to sniff out the
superficial from the real. If you are
after positive change in the world, be
genuine and transparent about how
you’re contributing to change.
Using imperfection in marketing, standing up for
diversity in all industries — these things have
shifted from trends to mainstay requirements that
brands need to keep up with to connect with their
customers and audiences.

30. Do you have
any questions?
DINI
PRATHIVI
|
BRANDING
STRATEGIST

31. Dini Prathivi
Personal Branding Strategist | Social Media Marketing Specialist | Researcher and Academician
linked in: Dini Prathivi
email: diniprathivii@gmail.com