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Branding Trend 2023.pdf
The document discusses branding strategies for 2023. It emphasizes that good branding creates a lasting impression and differentiates a business from competitors through a complex combination of visual elements and storytelling. Successful brands in 2023 will have a clear purpose to better the world, engage customers through branded memes and online communities, and respond to shifting consumer expectations around diversity and social issues. Brands must be genuine and transparent in their mission in order to foster deeper loyalty from purpose-driven consumers.
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Branding Trend 2023.pdf
- 1. Branding in 2023: Beingdigitally and authentically known DINI PRATHIVI | BRANDING STRATEGIST
- 2. DINI PRATHIVI | BRANDING STRATEGIST Branding is nota Logo Branding is the process of creating a di stinct identity for a business in the mind of your target audience
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- 4. BRAND VS BRANDING BRAND abrand is a noun, defining the ‘Who?’ of a company DINI PRATHIVI | BRANDING STRATEGIST BRANDING branding works as a verb, which describes the ‘How?’
- 5. What a Good BrandingDoes? IDENTITY VISIBILITY CREDIBILITY
- 6. BRAND NEW BRANDING COMPONENT Logos PackagingDesign Social Media Activation Website Design Key Opinion Leader Brand Messaging As a complex combination of voice, tone, color palettes, font choices, and story, good branding creates a lasting impression and differentiates a business from its competitors.
- 7. Positioning Brand Premise The areawithin your market that you look to own Target Audience Profile who are exactly that you’re targeting Tone Of Voice understand how who you’re communicating with and how to communicate with them DINI PRATHIVI | BRANDING STRATEGIST
- 8. Logo Brand Name, Wordmark Icon,Mark, Symbol Tagline or Slogan Color Shapes Typography Visual Analogy A logo is a name, mark, or symbol that represents an idea, organization, publication, or product. KEY OF VISUAL IDENTITY BUSINESS REPRESENTATION COMMUNICATING BUSINESS VALUE Logo component: 1. 2. 3. 4. 5. 6. 7. DINI PRATHIVI | BRANDING STRATEGIST
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- 10. Visual Analogy ina Logo DINI PRATHIVI | BRANDING STRATEGIST
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- 12. Packaging Design Consistent packagingdesign can help establish brand recognition and make a brand more recognizable to consumers. A consistent visual identity across all packaging can help customers quickly identify and associate the brand with the product. This can lead to increased brand recognition, recall, and customer loyalty. INCREASED BRAND RECOGNITION MEMORIES AND RECALL CUSTOMER LOYALTY DINI PRATHIVI | BRANDING STRATEGIST
- 13. 2023 Packaging Trend EmbracingEra Ingredience as highlights Bold, colorful trend Recycled material DINI PRATHIVI | BRANDING STRATEGIST
- 14. Social Media Activation Social mediaactivation is a marketing strategy that aims to engage and empower social media users to participate in and promote a brand's activities INCREASING AWARENESS MARKET RESEARCH LANDING PAGE DINI PRATHIVI | BRANDING STRATEGIST
- 15. Brand Messaging Brand messagingrefers to the definition of the tone of voice, the line of communication, and the main messages that a brand establishes when communicating with its audience Their logotype and color scheme are widely recognizable. They also constantly improve their presence on the mobile Web, which by the way, drove 61% of visits to U.S. websites last year. For instance, they have recently developed an application based on the latest Augmented Reality technologies. It lets viewers place a life-scale image of the object inside the backdrop captured by the camera. So, it seems like this piece of furniture is standing right in your room. This solution has won the audience, thereby boosting engagement, amplifying interest, strengthening reputation, and generating leads. DINI PRATHIVI | BRANDING STRATEGIST
- 16. Brand Messaging Brand messagingrefers to the definition of the tone of voice, the line of communication, and the main messages that a brand establishes when communicating with its audience Their website is centered around simplicity, with minimal distracting colours being used. Everything is made simple, efficient, and capable of navigation. Even their logo, the tick, works with their digital branding efforts to highlight the brand’s focus on achievement and reinforcing one’s capabilities. DINI PRATHIVI | BRANDING STRATEGIST
- 17. Marketing has Evolved The averageglobal internet users spent just 2 hours a day on the Web, today they allocate staggering 6 hours for surfing, sharing, and mining information 4.88 billion internet users THAT GROWS
- 18. DIGITAL MARKETING AND DIGITALBRANDING DIGITAL MARKETING Digital marketing is designed to capture leads and sell products. DINI PRATHIVI | BRANDING STRATEGIST DIGITAL BRANDING Digital branding exists to build relationships and engage customers. Instead of simply highlighting the product’s benefits, Digital Branding showcases the i mpact of the brand, as a whole
- 19. Top Branding Statistics source: smallbizgenius.net Ittakes 5 to 7 impressions for people to remember a brand. Color improves brand recognition by up to 80% 73% of consumers love a brand because of helpful customer service. Presenting a brand consistently across all platforms can increase revenue by up to 23%. 1/3 of the world’s top 100 brands include the color blue in their logos. 72% of the best brand names are made up words or acronyms. Brands with poor company branding pay 10% higher salaries. Over 70% of brand managers consider building an audience more important than converting sales. 89% of shoppers stay loyal to brands that share their values. Brands that blog generate 67% more leads.
- 20. Creating a TopNotch Digital Branding for Your Business Platform Website Social Media Advertisin g Brand Design Font Colour Logo Ty pe Imagery Marketing Assets Social Media Banner Landing Pages Company Video etc
- 21. Successful Brand 2023 BRANDWITH A PURPOSE RELATED AND FUN ONLINE COMMUNITIES AND PLATFORM
- 22. I DINI PRATHIVI | BRANDING STRATEGIST BRAND WITH APURPOSE It goes without saying that a brand with a mission to better the world will foster deeper connections with its customers. Consumers are growing ever weary of purpose-less, profit-driven businesses. Brands that take the time to explain the issue they hope to make better — be it social justice, environmental concerns or otherwise — and why it matters can expect deeper loyalty from consumers in 2022.
- 23. BUMI - SUSTAINABLETOOTHPASTE DINI PRATHIVI | BRANDING STRATEGIST
- 24. II DINI PRATHIVI | BRANDING STRATEGIST BRANDED MEMES Memes havebecome their own form of digital communication — a way to respond to relevant and current events, often with a sense of tongue-in-cheek humor. What used to be an internet subculture has now permeated mainstream communication.
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- 26. III DINI PRATHIVI | BRANDING STRATEGIST ONLINE COMMUNITIES ANDPLATFORMS In the heat of the pandemic, we heard constantly about the vital importance of human connection, social interaction and community. Quickly, brands heard the call and hopped on the trend to form online communities for their audiences to stay connected with both the brand and each other.
- 27. Lego Ideas isa community for Lego fans which allows them to find and submit toy ideas for designs. All enthusiastic customers of the brand between ages 5 and 95 are free to review proposals, vote for their preferred ones, leave feedbacks and even submit their own personalized design ideas. As a form of reward, the brand pushes the most popular designs into the market and even compensate the user (designer) with a share of the product sales. How cool! LEGO IDEAS
- 28. “But brand design isno static beast. It shifts and responds to the world around it. FORBES
- 29. as build yourbrand, beware the critical eye of consumers everywhere. It’s easy for people to sniff out the superficial from the real. If you are after positive change in the world, be genuine and transparent about how you’re contributing to change. Using imperfection in marketing, standing up for diversity in all industries — these things have shifted from trends to mainstay requirements that brands need to keep up with to connect with their customers and audiences.
- 30. Do you have anyquestions? DINI PRATHIVI | BRANDING STRATEGIST
- 31. Dini Prathivi Personal BrandingStrategist | Social Media Marketing Specialist | Researcher and Academician linked in: Dini Prathivi email: diniprathivii@gmail.com