Brandbook of music artist

BRANDBOOK
OF MUSIC ARTIST
MARKETING GUIDE FOR EFFECTIVE MANAGEMENT
& MUSICIANS’ IMAGE FORMATION
RUCOMRUSSIAN COMMUNICATION HOLDING
Photo: billboard.com

MARKETING GUIDE
FOR EFFECTIVE MANAGEMENT &
MUSICIANS’ IMAGE FORMATION
V 1.0 / MONTH YEAR
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: MANAGER@SINGER.COMHTTP://WWW.SINGER.COMCopyright and Legal

INTRO
This document is a detailed description of philosophy, mission and
other basic constants for music artist.
It includes thoroughly researched information about ways of
musician's image creation and their efficient implementation to life.
It’s a solid intangible asset for building strong emotional connections
– the pure base for artist’s marketing strategy development.
It makes no doubt that accurate, strict and systematic following of
these standards will help to generate high loyalty level for artist’s
personal brand from the audience.
CONTENT

Try to describe the world of a musician. For example:
o very sensitive, romantic but with irony hints;
o enjoys his colorful life and wants his audience to feel the same via his songs;
o personally believes that his work is so multifaceted to inspire people for joy
or grief, loneliness or cheerful hangouts with friends etc.;
o easy perception of everything is his absolute religion;
o relaxed lifestyle, says NO – to conflicts, YES – to a huge share of humor in
every day's routine.
BRIEFLY ABOUT THE WORLD OF A MUSIC ARTIST…
INTRO

1.0 POSITIONING
1.1 MANIFESTO TO THE WORLD
1.2 BIOGRAPHY
1.3 AWARDS
1.4 FANS MAP AROUND THE WORLD
1.5 STRATEGIC DECISION-MAKING MATRIX
1.6 IN A UNIVERSE OF BRANDS…
1.7 FAN’S PORTRAIT
1.8 TONE AND MANNER OF COMMUNICATION
1.9 INTERESTS
PART 1.
HTTP://WWW.SINGER.COMCopyright and Legal MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: MANAGER@SINGER.COM

This musician is a bright representative of Indie-pop-rock.
Live instruments, elegant sounds without any noise and aggression.
All tracks are full of deep dream poetry which positively inspires people.
1.0 POSITIONING / 1.9
PART 1.

For example:
«Musician’s image says «No» to social laws and regulations.
Everything in this world goes its way. Everybody has its own role.
There is always a place for good and evil, sweet and bitter, day and night.
Patience is a virtue. You should not fight the world – more important is
to think how you live and what you bring there.
I create bright emotional music which can touch your soul and can
inspire even people in grief.
1.1 MANIFESTO / 1.9
PART 1.

Musician is the author and producer of all his compositions.
Was born in X month XXXX year in town N.
In XXXX he relocated to another town;
In XXXX he returns back and starts a new group "X" in Indie style;
In XXXX he disbands "X" and goes solo;
In XXXX he starts a new music project AA with his former colleague Y in X group;
In XXXX - release of the first album of AA;
In XXXX Y leaves AA group for art career.
1.2 BIOGRAPHY / 1.9
PART 1.

Description of musician’s biography:
1.2 BIOGRAPHY / 1.9
PART 1.

1. Award #1 - MTV
2. Award #2 - BILLBOARD
3. Award #3 - MUSIC BOX
4. Award #4 - МУЗТВ
5. Award #5 – The Voice
6. Award #6 - X
7. Award #7 - Y
8. Award #8 - Z
9. Award #9 - N
10. Award #10 - P
Worked with:
• Producer Name Family
• Artist
• Artist
• Artist
• Artist
• Artist
• Artist
1.3 AWARDS / 1.9
PART 1.

PART 1.
1.4 FANS MAP/ 1.9
1. Russian Federation 9. Spain
2. Germany 10. France
3. United States 11. England
4. United Kingdom 12. Ireland
5. Thailand 13. Canada
6. Mongolia 14. Israel
7. Mexico 15. Latvia
8. Holy See (Vatican City State)
TO GET A CARD, PLEASE LINK SOCIAL ACCOUNTS OF
MUSICIAN TO THE SYSTEM: HTTP://NEXTBIGSOUND.COM

PART 1.
1.5 STRATEGIC DECISION-MAKING MATRIX / 1.9
What complements
the existing image?
Does it strengthen
the existing image?
Does it dominate in
existing image?
Fame
Visual perception
Quality of perception
Distribution

1.5 / STRATEGIC DECISION-MAKING MATRIX / 1.9
Does it complement
the existing image?
Does it strengthen
the existing image?
Does it dominate in
existing image?
Fame
Yes. Growth of artist’s brand
awareness due to Y fans
activities
Yes. Synergy of both artists’
images positively influences
on their music
performances.
Yes. The main thing is
support of desirable image
of two musicians.
Visual perception
Distribution
EXAMPLE OF FILLING IN THE FORM ON REQUEST:
«COMMON TRACK WITH ARTIST Y»
PART 1.

1.5 / STRATEGIC DECISION-MAKING MATRIX / 1.9
Does it complement
the existing image?
Does it strengthen
the existing image?
Are there any
elements of teasing,
humor or self-irony?
Fame
Visual perception
Yes – like a healthy life style
image support
Yes, by presence of mineral
water we’ll support HLS
image
Yes, if we not only
demonstrate a Product but
also build a communication
with an artist’s image.
Distribution
EXAMPLE OF FILLING IN THE FORM ON REQUEST:
«PARTICIPATION IN «NESTLE PURE LIFE» AD?
PART 1.

1.6 IN A UNIVERSE OF BRANDS…/ 1.9
COMPARE YOUR ARTIST’S IMAGE TO A BRAND
PART 1.

PART 1.
Smart, self-sufficient women of
18-35.
Prioritize work over marriage.
Focused on self-development, they
have their own opinion and beliefs.
In men they appreciate sense of
humor and independence.
1.7 FAN’S PORTRAIT / 1.9
DESCRIBE YOUR ARTIST’S FAN

Relaxed communication style but at the same time bright with a hint of sarcasm.
Minimal seriousness.
Manner to turn everything into a joke.
Self-irony.
1.8 TONE AND MANNER OF COMMUNICATION / 1.9
PART 1.

Fond of psychology and philosophy. Engaged in self-development.
Likes nature, fitness, chess. Chess means to him also a way of
solving his internal problems, not just a game.
1.9 INTERESTS / 1.9
PART 1.

2.0 LIST OF SONGS AND ALBUMS
2.1 VIDEO CLIPS
2.2 VISUAL TYPES
2.3 PHOTOS OF DESIRED IMAGE
2.4 BRAND COLORS, FONTS, MODULAR GRID
2.5 BRANDING OF DIGITAL MEDIA
PART 2.
HTTP://WWW.SINGER.COMCopyright and Legal MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: MANAGER@SINGER.COM

2.0 LIST OF SONGS AND ALBUMS / 2.4
Album:
Name (YEAR)
Name (YEAR)
Name (YEAR)
Solo albums:
Name (YEAR)
1 - Song
2 - Song
3 - Song
4 - Song
5 - Song
6 - Song
7 - Song
8 - Song
9 - Song
10 - Song
11 - Song
12 - Song
13 - Song
14 - Song
Group singles:
1. Name (YEAR)
2. Name (YEAR)
3. Name (YEAR)
4. Name (YEAR)
Single:
1. Name (YEAR)
2. Name (YEAR)
Singles by the name of Y:
1. Name (YEAR)
2. Name (YEAR)
3. Name (YEAR)
4. Name (YEAR)
5. Name (YEAR)
6. Name (YEAR)
7. Name (YEAR)
8. Name (YEAR)
PART 2.

2.1 VIDEO CLIPS / 2.4
NAME (YEAR)
(Producer X)
(link at youtube.com)
NAME (YEAR)
(Producer X)
NAME (YEAR)
(Producer X)
NAME (YEAR)
(Producer X)
NAME (YEAR)
(Producer X)
NAME (YEAR)
(Producer X)
NAME (YEAR)
(Producer X)
NAME (YEAR)
(Producer X)
PART 2.

2.2 PHOTOS OF DESIRED IMAGE / 2.4
+
PART 2.

PART 2.
2.2 VISUAL TYPES / 2.4

PART 2.
2.3 BRAND COLORS, FONTS, MODULAR GRID / 2.4
С: 85 M: 67 Y: 43 K: 29 С: 4 M: 3 Y: 3 K: 0С: 0 M: 0 Y: 0 K: 3
HELVETICA
MAIN:
А а Б б В в Г г Д д Е е Ё ё Ж ж З з И
и Й й К к Л л М м Н н О о П п Р р С с
Т т У у Ф ф Х х Ц ц Ч ч Ш ш Щ щ Ъ ъ
Ы ы Ь ь Э э Ю ю Я я
HELVETICA CE 35 THIN
SECONDARY:
А а Б б В в Г г Д д Е е Ё ё Ж ж З з И и Й й К к Л л
М м Н н О о П п Р р С с Т т У у Ф ф Х х Ц ц Ч ч Ш
ш Щ щ Ъ ъ Ы ы Ь ь Э э Ю ю Я я
PANTONE 108 C
MAIN COLORS: EMPHASIS COLOR::

PART 2.
VERTICAL
MODULAR
GRID
HORIZONTAL
MODULAR
GRID

PART 2.
BACKUP PICTURE SHOULD BE TONED
BY BRAND COLOR APPROXIMATELY ON
20% - 30%.
NAME OF THE ARTIST SHOULD ALWAYS
BE PLACED HIGH
AND COVER 90% OF THE WHOLE AREA
EMPHASIS COLOR IS USED FOR
ACCENT ON THE MAIN INFO

PART 2.

2.4 BRANDING OF DIGITAL MEDIA / 2.4
PART 2.

PART 2.
2.4 BRANDING OF DIGITAL MEDIA / 2.4

PART 2.
2.4 BRANDING OF DIGITAL MEDIA/ 2.4

THANK YOU!
V 1.0 / MONTH YEAR

CONTACTS:
https://www.facebook.com/volick
https://www.linkedin.com/in/volick
LINKS:
http://musiclovesmoney.ru
http://rucom.co
EGOR VOLICK
/ CREATIVE PRODUCER
// CREATIVE DIRECTOR
RUCOMRUSSIAN COMMUNICATION HOLDINGBRANDBOOK
OF MUSIC ARTIST
MARKETING GUIDE FOR EFFECTIVE MANAGEMENT
& MUSICIANS’ IMAGE FORMATION

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